MKT 555 Retail Management

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"On behalf of the faculty and staff of California Coast University, I wish to welcome you. You have made an excellent choice for continuing your education and choosing an educational institution that will help you meet your goals. 
At California Coast University, we created our programs to support the learning of busy professionals seeking to deepen and to broaden their knowledge and skills; and to help our students meet both professional and personal goals.  We look forward to helping you find success on your educational journey!"  
Patricia Insley, Ed.D.,
Academic Vice President
online courses

MKT 555 Retail Management

3 Semester Units

Retail Management focuses on the exciting and dynamic aspects of retailing.  It was designed to seamlessly meld the traditional framework of retailing with the realities of the competitive environment and the emergence of high–tech as a backbone for retailing.  Key retail management concepts are reinforced with current, real-world examples that bridge the gap between theory and practice.

Course Objectives

Upon successful completion of this course, students will be able to:

  • Examine the field of retailing, establishing and maintaining relationships, and the basic principles of strategic planning and the decisions made in owning or managing a retail business.
  • Evaluate the organizational missions, ownership and management alternatives, goods/services categories, and objectives of a broad range of retail institutions.
  • Distinguish various key concepts for retailers to better identify and understand consumers, and develop an appropriate target market plan.
  • Analyze the elements of choosing a store location, managing a business, merchandise management and pricing, and communicating with the customer.
  • Investigate planning and opportunity analysis, productivity, performance measures, and scenario analysis.


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