Business Marketing
Master of Business Administration (MBA)
Online Degree Program

The Master of Business Administration online degree program in Business Marketing is designed to provide professionals with the theories and principles integral to the marketing profession in a global economy.

Designed For You

The California Coast University online Master of Business Administration in Business Marketing program was designed for complete flexibility for the student. All courses are self-paced and completed 100% online.

View Program Outcomes:

Upon successful completion of the program, students will be able to:

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Explore The Program

The Master of Business Administration in Business Marketing degree program consists of 13 total courses, followed by a final Comprehensive Examination.
The required courses are comprised of: 13  Core Courses .
There are 39 total semester units in this program.

13 Core Courses

For the online Master of Business Administration in Business Marketing (M.B.A.) degree program, the following 13 courses must be fulfilled. Click on course title to expand and read more.

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ID Course Name Units
BAM 509 Management Information Systems  3

Management Information Systems is designed for business students who want an in-depth look at how business firms use information technologies and systems to achieve corporate objectives. Information systems are one of the major tools available to business managers for achieving operational excellence, developing new products and services, improving decision-making, and achieving competitive advantage.

Course Objectives

Upon successful completion of this course, students will be able to:

  • Evaluate the role and key terminology of information sytems in global business today.
  • Demonstrate an understanding of information technology infrastructure.
  • Evaluate key system applications for the digital age.
  • Examine key components and best practices of building and managing information systems.
  • Demonstrate proficiency with academic writing related to information systems.
BAM 510 Human Resource Management  3

Human Resource Management examines the concepts, models, procedures, tools, and techniques of human resource management. Aspects of the individual and how the work environment influences people at work is explored, and the emphasis on recent and relevant findings from the behavioral sciences and other disciplines is discussed to help students apply appropriate human resource approaches in their organizational settings.

Course Objectives

Upon successful completion of this course, students will be able to:

  • Identify and define human resource management including commonly used terms, key principles, and best practices.
  • Demonstrate an understanding of human resource management processes including recruitment, placement, training, and development.
  • Examine the role of compensation in human resource management in regard to strategic pay plans, benefits and financial incentives.
  • Discuss factors influencing the field of human resource management including, current trends, risk management, employee relations and global applications.
  • Demonstrate proficiency with academic writing related to human resource management.
BAM 511 Marketing Management  3

Marketing Management explores various marketing theories and practices with emphasis on four key dimensions of holistic marketing: internal marketing, integrated marketing, relationship marketing, and performance marketing. We will also discuss today’s economic, environmental, and technological changes in marketing, as well as address the topics of corporate social responsibility, business ethics, sustainability, and the importance of growth to organizations.

Course Objectives

Upon successful completion of this course, students will be able to:

  • Define and understand the scope of marketing management.
  • Describe the types of ethical and corporate social responsibility issues that marketing must address.
  • Discuss forces influencing the field of marketing management including data collection, current trends, customer relationships, best practices, and globalization.
  • Analyze the importance of creating, delivering and communicating value in marketing management.
  • Demonstrate an understanding of the key elements of marketing including branding, positioning, identifying segments and targets, and research.
  • Demonstrate proficiency with academic writing related to marketing management.
BAM 513 Financial Management  3

Financial Management is designed to help aspiring nonfinancial managers and executives communicate better with financial managers, accountants, and controllers within their organizations. Through the use of real-world examples and case studies, financial concepts are applied and reviewed as they relate to various areas of finance and management.

Course Objectives

Upon successful completion of this course, students will be able to:

  • Identify and define financial management including commonly used terms, concepts, key principles, and best practices.
  • Examine the processes related to valuing stock and bonds, and understanding risk and return.
  • Analyze the processes for capital budgeting.
  • Demonstrate an understanding of financial planning and evaluating performance.
  • Demonstrate proficiency with academic writing related to financial management.
BAM 514 International Business Management  3

International Business Management examines a variety of international business issues. Topics include national economic and cultural differences, international trade policies and institutions, foreign direct investment, global competition, outsourcing and current international business trends and developments. New theories of international trade are explored and the unique challenges organizations face in the global marketplace are discussed.

Course Objectives

Upon successful completion of this course, students will be able to:

  • Define and examine the foundations of the international business environment including cultural and human resource factors.
  • Demonstrate an understanding of issues affecting international business including ethics, corporate social responsibility, sustainability, and culture.
  • Describe the role of strategy and opportunity assessment in international business.
  • Evaluate the processes and best practices for entering and working in international markets.
  • Analyze the role of marketing, international organization structures, international operations/supply chain, and information technology within the global firm.
  • Demonstrate proficiency with academic writing related to international business management.
BAM 515 Organizational Behavior  3

Organizational Behavior provides students with an in-depth review of various theories and research on the behavior, structure, and process of organizations. Formal organizations and their structure will be critically examined, and human motivations and their constructive application to oneself and others will be explored. Applicable behavioral science theories will be analyzed and students will be able to effectively apply the relevant concepts to the management of organizations.

Course Objectives

Upon successful completion of this course, students will be able to:

  • Define organizational behavior and describe the basic functions.
  • Examine key terms, theories and perspectives of organizational behavior.
  • Evaluate issues affecting organizational behavior including global issues, diversity, ethics and corporate social responsibility.
  • Analyze individual behaviors and the various types of processes in organizational behavior including social and group, leadership and influence, and organizational processes.
  • Demonstrate proficiency with academic writing related to organizational behavior.
BAM 530 Business Ethics  3

Business Ethics provides a managerial framework for integrating ethics into strategic business decisions. The framework provides an overview of the concepts, processes, and best practices associated with successful business ethics programs. The course also prepares students for the ethical dilemmas they may face in their business careers.

Course Objectives

Upon successful completion of this course, students will be able to:

  • Discuss the ethical foundations of business.
  • Demonstrate an understanding of internal focus on ethical issues including social responsibility, strategic planning, and corporate governance.
  • Demonstrate an understanding of external focus on ethical issues.
  • Examine how to develop and maintain a strong ethical focus in the business environment.
  • Demonstrate proficiency with academic writing related to business ethics.
BAM 560 Strategic Management  3

Strategic Management explores new strategy formulation, implementation, and evaluation concepts and techniques in business organizations. Utilizing this new knowledge, coupled with knowledge acquired from other business courses, students will be able to chart the future direction of different organizations.

Course Objectives

Upon successful completion of this course, students will be able to:

  • Identify and define the study of strategic management including commonly used terms and key principles.
  • Demonstrate an understanding of processes related to strategic management including strategy formulation, strategy implementation, and strategy evaluation.
  • Evaluate key issues in strategic management including business ethics, social responsibility, global applications, the environment, competition, and technology.
  • Examine best practices for strategic management case analysis.
  • Demonstrate proficiency with academic writing related to strategic management.
MKT 512 Sales Management  3

Sales Management provides a thorough, up-to-date and integrated overview of accumulated theory and research relevant to sales management. The course highlights how real managers apply this knowledge in their own organizations, to the issues and decisions companies face in developing and managing an effective sales force in the real world. The course covers the formulation, implementation, evaluation and control of a sales program. We will examine a range of topics including the strategic role of information in sales management, the recruitment, training, and development of a sales force, the vital role of customer relationship management (CRM), the development of territories, determining potentials and forecasts, and setting quotas.

Course Objectives

Upon successful completion of this course, students will be able to:

  • Summarize the sales management process, and examine ethical issues and global applications related to this process.
  • Describe the processes related to the formulation of a sales program including the strategic use of data and information.
  • Evaluate the key elements that contribute to the implementation of the sales program.
  • Examine evaluation and control aspects of the sales program.
  • Demonstrate proficiency with academic writing related to sales management.
MKT 542 Global Marketing  3

Global Marketing takes an environmental and strategic approach to exploring business marketing on a worldwide scale. Topics of discussion include social and cultural environments, global information systems and market research, importing, exporting and sourcing, global market-entry strategies, pricing decisions, and the digital revolution. By the end of this course, students should have a better understanding of the scope of global marketing, its impact on most—if not all—businesses, and how to strategize and work through the challenging and ever-changing landscape of global marketing.

Course Objectives

Upon successful completion of this course, students will be able to:

  • Define global marketing, examine why it is important, and discuss the forces affecting global integration and global marketing.
  • Demonstrate an understanding of the global marketing environment and discuss issues related to approaching global markets.
  • Evaluate the key elements of the global marketing mix.
  • Examine strategy and leadership in the 21st century.
  • Demonstrate proficiency with academic writing related to global marketing.
MKT 552 Value Marketing  3

Value Marketing focuses on essential marketing concepts including creating, planning, strategies, research, consumer behavior, target marketing and evaluation. The role of marketing in the organization and the role of marketing in society are also explored with an emphasis on helping students learn how to develop responsive and effective marketing strategies that meet customer needs.

Course Objectives

Upon successful completion of this course, students will be able to:

  • Define the various aspects of marketing and value proposition including global and strategic considerations.
  • Discuss how consumer behavior informs the development of the value proposition.
  • Examine the process for developing the value proposition for the customer.
  • Examine delivering and communicating the value proposition.
  • Demonstrate proficiency with academic writing related to value marketing.
MKT 555 Retail Management  3

Retail Management focuses on the exciting and dynamic aspects of retailing. The course is designed to seamlessly meld the traditional framework of retailing with the realities of the competitive environment and the emergence of high technology as a backbone for retailing in the twenty-first century. Key retail management concepts are reinforced with current, real-world examples that bridge the gap between theory and practice.

Course Objectives

Upon successful completion of this course, students will be able to:

  • Summarize the process of retailing and examine the reasons for studying retailing.
  • Describe the process of situation analysis in retail management.
  • Examine best practices for targeting customers and gathering information.
  • Analyze and discuss how target market consumer behaviors influence retail location decisions.
  • Demonstrate proficiency with academic writing related to retail management.
GRM 597 The Research Process  3

The Research Process is a required course for all of the master’s degree programs offered at the University. This course provides an overview of the various research methods, research design, guidance in planning research strategy, and documentation of research data. It also explores and analyzes examples of research from many different disciplines, the development and use of computer-aided research, writing skills and logical argumentation techniques required in the research field.

Course Objectives

Upon successful completion of this course, students will be able to:

  • Define research, analyze its importance, and examine the different types of research.
  • Examine the role of ethics and informed consent in research.
  • Evaluate the relationship between reliability and validity, and explain its importance in the research process.
  • Demonstrate an understanding of the process of writing a research proposal and a manuscript.
  • Demonstrate proficiency with academic writing related to the research process.
MKT 598 Final Comprehensive Examination  0

Students enrolled in the M.B.A. in Business Marketing degree program will complete a Final Comprehensive Examination. The final examination is a combination of essay, short answer and multiple choice examination questions, requiring students to integrate knowledge acquired across the educational program. The Final Comprehensive Examination is graded on a pass/no pass basis. Students may repeat any portion until they receive a passing score.

Prerequisites to Admission:

An applicant must have earned a Bachelor Degree in Business Administration, Leadership, and/or Management. A Bachelor Degree in another field may be considered if the Admission Committee evaluation indicates that the applicant has the necessary foundation to succeed in the program.

FAQ About Coursework

Required units may be satisfied in the following ways: