Marketing Studies
Graduate Certificate Online Program

The graduate certificate program in Marketing Studies meets the need for a focused graduate preparation for employment or job enhancement in marketing or advertising. The program is designed for students interested in understanding the fundamental concepts of marketing and how to apply these concepts through case studies and company and non-profit organization projects. Students will learn what it takes to manage marketing communications in an integrated fashion with coordination in terms of messages, positions, and timing that is developed in support of overall organizational objectives. Students also gain an understanding of consumer behavior, along with the knowledge and tools needed to coordinate marketing elements into integrated campaigns.

Designed For You

The California Coast University online Graduate Certificate in Marketing Studies program was designed for complete flexibility for the student. All courses are self-paced and completed 100% online.

View Program Outcomes:

Upon successful completion of the program, students will be able to:

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Explore The Program

The Graduate Certificate in Marketing Studies consists of 4 total courses.
The required courses are comprised of: 4  Core Courses .
There are 12 total semester units in this program.

4 Core Courses

The online Graduate Certificate in Marketing Studies is comprised of the following 4 courses. Click on course title to expand and read more.

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ID Course Name Units
BAM 511 Marketing Management  3

Marketing Management explores various marketing theories and practices with emphasis on four key dimensions of holistic marketing: internal marketing, integrated marketing, relationship marketing, and performance marketing. We will also discuss today’s economic, environmental, and technological changes in marketing, as well as address the topics of corporate social responsibility, business ethics, sustainability, and the importance of growth to organizations.

Course Objectives

Upon successful completion of this course, students will be able to:

  • Define and understand the scope of marketing management.
  • Examine the process of capturing marketing insights.
  • Discuss forces influencing the field of marketing management including data collection, current trends, customer relationships, best practices, and globalization.
  • Analyze the importance of creating, delivering and communicating value in marketing management.
  • Demonstrate an understanding of the key elements of marketing including branding, positioning, identifying segments and targets, and research.
  • Demonstrate proficiency with academic writing related to marketing management.
MKT 512 Sales Management  3

Sales Management provides a thorough, up-to-date, and integrated overview of the accumulated theory, best practices, and research relevant to the field. The course highlights how real managers apply this knowledge in their own organizations and the issues and decisions companies face in developing and managing an effective sales program in the real world. Specifically, the course covers the key considerations an organization must consider when developing, implementing, managing, and evaluating an effective sales program.

Course Objectives

Upon successful completion of this course, students will be able to:

  • Examine contemporary challenges to effective sales management.
  • Demonstrate an understanding of the key processes and strategies used in formulating sales programs.
  • Examine best practices for implementing sales programs.
  • Explain the evaluation and control aspects of the sales program.
  • Demonstrate proficiency with academic writing related to sales management.
MKT 542 Global Marketing  3

Global Marketing takes an environmental and strategic approach to exploring business marketing on an international scale. Topics of discussion include key principles and challenges marketing managers must grasp such as the strategies, tools, and techniques utilized by professionals in this highly competitive field. Students will explore what is meant by global marketing and the various global marketing environments, best practices in global marketing, key elements related to the field, and future trends impacting the field.

Course Objectives

Upon successful completion of this course, students will be able to:

  • Demonstrate an understanding of the various global marketing environments.
  • Examine best practices for implementing global marketing functions and strategies.
  • Evaluate the key elements of the four Ps of global marketing.
  • Discuss future trends in global marketing including the role of ethics and corporate social responsibility.
  • Demonstrate proficiency with academic writing related to global marketing.
MKT 552 Value Marketing  3

Value Marketing focuses on essential marketing concepts including creating, planning, strategies, research, consumer behavior, target marketing and evaluation. The role of marketing in the organization and the role of marketing in society are also explored with an emphasis on helping students learn how to develop responsive and effective marketing strategies that meet customer needs.

Course Objectives

Upon successful completion of this course, students will be able to:

  • Define the various aspects of marketing and value proposition including global and strategic considerations.
  • Discuss how consumer behavior informs the development of the value proposition.
  • Examine the process for developing the value proposition for the customer.
  • Examine delivering and communicating the value proposition.
  • Demonstrate proficiency with academic writing related to value marketing.

Prerequisites to Admission:

An applicant must have earned a Bachelor Degree in Business Administration, Leadership, or Management. A Bachelor Degree in another field may be considered if the Admission Committee evaluation indicates that the applicant has the necessary foundation to succeed in the program.

FAQ About Coursework

Required units may be satisfied in the following ways: