Business Marketing
Bachelor of Science (BS)
Online Degree Program

The Bachelor of Science online degree program in Business Marketing provides students with the basic concepts necessary to understand the importance of consumer values in relation to the way businesses plan and execute their marketing strategies.

Designed For You

The California Coast University online Bachelor of Science in Business Marketing program was designed for complete flexibility for the student. All courses are self-paced and completed 100% online.

View Program Outcomes:

Upon successful completion of the program, students will be able to:

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Explore The Program

The Bachelor of Science in Business Marketing degree program consists of 42 total courses.
The required courses are comprised of: 14  Core Courses > 14  General Ed Courses
(click to expand) > 14  Elective Courses
(click to expand) .

There are 126 total semester units in this program.

14 Core Courses

For the online Bachelor of Science in Business Marketing (B.S.) degree program, the following 14 courses must be fulfilled. Click on course title to expand and read more.

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ID Course Name Units
BAM 105 Introduction to Business  3

Introduction to Business introduces the business world and the contemporary environment in which it operates. How business operations are managed and organized will be explored and the basic ideas of marketing processes and consumer behavior will be discussed. Additionally, students will become aware of the changing face of business, with its current technological and management information system advances.

Course Objectives:

Upon successful completion of this course, students will be able to:

  • Describe the types of ethical and social responsibility issues that affect the contemporary business environment.
  • Explain how businesses, operations, and people are organized and managed.
  • Demonstrate an understanding of the principles of marketing, including marketing processes, consumer behavior, customer relationships.
  • Explain the financial issues facing business today, including money, banking, securities and investments.
  • Demonstrate an understanding of the utilization of information technology within a business environment.
  • Demonstrate proficiency with academic writing related to the introduction to business course content.
BAM 223 Principles of Economics  3

Principles of Economics demonstrates the relevance of economics through real-world business examples. The first part of the course presents microeconomic analysis such as consumer behavior, market structure, firm strategy, and corporate governance. The latter part of the course provides a comprehensive coverage of macroeconomic models, theory and policy issues including GDP, payroll employment, long-run growth, and business cycles.

Course Objectives:

Upon successful completion of this course, students will be able to:

  • Identify and define the study of economics including commonly used terms and key principles.
  • Demonstrate an understanding of the basics of economics including microeconomic and macroeconomic foundations.
  • Discuss the economic analysis, the function of the stock market, measuring GDP, market structure, and firm strategy.
  • Analyze long-run economic growth, short-run economic fluctuations, and the importance of economic trends on the local, national, and global levels.
  • Demonstrate proficiency with academic writing related to economics.
BAM 306 Principles of Marketing  3

Principles of Marketing examines the various functions of modern marketing including the market, product and price systems, distribution structure and promotional activities. Specialty field marketing, planning, evaluation of the marketing effort, and socially responsible global marketing are also explored.

Course Objectives:

Upon successful completion of this course, students will be able to:

  • Identify and define marketing and the marketing process including commonly used terms and key principles.
  • Demonstrate an understanding of the marketplace and the importance of customer value.
  • Describe the types of ethical and social responsibility issues that marketing must address.
  • Describe the marketing mix and analyze how to design a customer value-driven strategy.
  • Demonstrate proficiency with academic writing related to marketing.
BAM 312 Business Communications  3

Business Communications covers the fundamental dimensions of communication: language and behavior. Alternatives for conveying messages are discussed. The course also covers, in detail, the various channels and media for business communication, with guidelines for effective and successful use of each.

Course Objectives

Upon successful completion of this course, students will be able to:

  • Describe the foundations of business communication and analyze why it is important.
  • Demonstrate an understanding of the fundamentals of effective business communication and the writing process.
  • Describe best practices in finding, evaluating, and processing information to effectively plan and write formal reports and proposals.
  • Discuss how to develop and deliver effective business presentations with the use of slides and visual media.
  • Assess the importance of writing employment messages, and describe best practices for interviewing for jobs.
  • Demonstrate proficiency with academic writing related to business communications.
BAM 315 Principles of Management  3

Principles of Management serves as an introduction to the discipline of management. It is designed to integrate the accepted theories in the area with real world applications to provide students with the basic knowledge and skills needed for managing others. This course begins with a discussion of the current issues in management and then proceeds to cover the traditional functions of management: planning, organizing, leading, and controlling. By the end of this course, students should have an understanding of the needs of modern public and private organizations, including emerging national and international trends.

Course Objectives

Upon successful completion of this course, students will be able to:

  • Examine the role of managers in organizations, and identify the value of studying management.
  • Describe managerial challenges and issues relating to ethics, diversity, and social responsibility.
  • Demonstrate an understanding of management functions including planning and managing strategy.
  • Examine organizational structure and human resources in relation to managing, organizing, and leading individuals and teams within the organization.
  • Demonstrate proficiency with academic writing related to management.
BAM 317 Business Law  3

Business Law explores preventive law, which is central to a law course designed for business students. This course examines law in a business context rather than in the abstract, employing the practical approach that using the law makes it easier to reach business objectives.

Course Objectives

Upon successful completion of this course, students will be able to:

  • Identify and define the study of business law including commonly used terms and key principles.
  • Apply principles of ethics and social responsibility to business law.
  • Demonstrate an understanding of Constitution and public law, contracts, commercial law, e-commerce, and organizational governance.
  • Demonstrate an understanding of government regulation and the various types of laws that affect the field of business.
  • Examine the legal factors which influence the global business environment.
  • Demonstrate proficiency with academic writing related to business law.
BAM 350 Project Management  3

Project Management will introduce students to critical components of project environments. Through numerous examples, students will be able to understand how project management concepts and techniques can be skillfully applied to real-world scenarios. Topics include project management life cycle and process, developing a project proposal, techniques for planning, scheduling, resource assignment, budgeting, and controlling project performance, project risks, project manager responsibilities and skills, project team development and effectiveness, project communication and documentation, and project management organizational structures.

Course Objectives:

Upon successful completion of this course, students will be able to:

  • Define and explain the foundations of project management.
  • Demonstrate knowledge of project management processes including selecting, planning, performing, scheduling, and controlling projects.
  • Understand key factors contributing to project success including the role of project managers, teamwork, and communication.
  • Demonstrate an understanding of project resource utilization and management, budgeting, and risk management.
  • Demonstrate proficiency with academic writing related to project management.
BAM 401 International Business  3

International Business reviews the key concepts of international trade and the way it affects the nature of global economic activity. Concepts such as globalization, cultural and political environments, world financial environments, and global strategies are all explored to help students gain a global perspective and to be confident and familiar with international business operations.

Course Objectives

Upon successful completion of this course, students will be able to:

  • Explain the value of international business and assess why it is important.
  • Demonstrate knowledge of the world financial environment, and identify the major forces driving globalization.
  • Understand the role of comparative environmental frameworks in international business.
  • Illustrate the major theories and institutions relating to international business.
  • Analyze the management of international operations including marketing and human resource management.
  • Demonstrate proficiency with academic writing related to international business.
BAM 402 Public Relations  3

Public Relations is the values-driven management of relationships with groups of people that can influence an organization’s success. This course will examine how organizations can ethically and systematically build productive, mutually beneficial relationships with such groups, especially with the exponential growth of social media and emerging technologies. This course also discusses the dynamic growth of global communications and its challenge for the PR profession.

Course Objectives

Upon successful completion of this course, students will be able to:

  • Describe the theoretical foundations, key terms, and history of public relations.
  • Describe the types of ethical and social responsibility issues that public relations must address.
  • Examine best practices for social media and emerging technologies in public relations.
  • Demonstrate an understanding of the globalization of public relations.
  • Demonstrate proficiency with academic writing related to public relations.
MKT 121 Customer Service  3

Customer Service focuses on building career success by applying proven principles that create customer satisfaction and loyalty. The text is skills-based and offers practical, immediately applicable information. It provides clear and concise guidance for developing the skills, attitudes, and thinking patterns needed to overcome many customer service challenges.

Course Objectives

Upon successful completion of this course, students will be able to:

  • Define customer service and examine the factors that contributed to the growth of the service sector in the United States.
  • Examine the skills required for success in the customer service field.
  • Demonstrate an understanding of building and maintaining relationships with customers.
  • Develop an understanding of best practices related to customer retention.
  • Demonstrate proficiency with academic writing related to customer service.
MKT 230 Consumer Behavior  3

Consumer Behavior explores not only the act of buying, but it also investigates how having—or not having—a product, service, idea, or experience affects our lives, how we view ourselves, and how we view others. This course examines consumer behavior as an ongoing process and includes discussions about current marketing trends—how consumers and technology have affected marketing, and how new marketing has affected consumers and their social environment.

Course Objectives

Upon successful completion of this course, students will be able to:

  • Describe the foundations and process of consumer behavior, and discuss the main perspectives on research in consumer behavior.
  • Examine the internal influences on consumer behavior.
  • Analyze the factors that lead to consumers choosing and using products.
  • Evaluate consumers in their social and cultural settings.
  • Demonstrate proficiency with academic writing related to consumer behavior.
MKT 310 Advertising and Promotions  3

Advertising and Promotions will allow students to see a collective picture of integrated marketing communications. Focus is placed on business-to-business marketing concepts, international marketing discussions, brand management, and various advertising and promotional tactics. This is an integrated approach with a solid advertising core.

Course Objectives

Upon successful completion of this course, students will be able to:

  • Describe and examine the foundations and role of advertising, promotion, and marketing.
  • Analyze the communications process and examine the role of consumers, ad agencies, and other marketing communication organizations.
  • Evaluate objectives and budgeting for integrated marketing communications programs and describe the process of development.
  • Demonstrate an understanding of monitoring, evaluation, and control in measuring program effectiveness.
  • Examine regulations, global applications, social, ethical and economic issues related to advertising and promotions.
  • Demonstrate proficiency with academic writing related to advertising and promotions.
MKT 333 Marketing Management  3

Marketing Management offers a streamlined approach to current marketing management practices and theory, with a focus on helping companies, groups, and individuals adapt their marketing strategies and management practices to the marketplace of the twenty-first century. Outside cases and simulations are presented to help students utilize their marketing knowledge for successful marketing practices and to effectively solve marketing problems with the latest tools and techniques.

Course Objectives

Upon successful completion of this course, students will be able to:

  • Define marketing and marketing management and discuss the core marketing concepts.
  • Understand the importance of connecting with customers and creating long-term loyalty relationships.
  • Demonstrate an understanding of the key elements used to build a strong brand.
  • Examine best practices for creating, delivering, and communicating value.
  • Evaluate the issues related to managing marketing for long-term success.
  • Demonstrate proficiency with academic writing related to marketing management.
MKT 425 Social Media Marketing  3

Social Media Marketing explores the growing popularity of using digital technologies to reach consumers. This course aims to further students’ working knowledge on the four zones of social media (community, publishing, entertainment, and commerce). The course explores how social media can be employed to build brands, conduct business, support causes, rally the masses, and forge and maintain relationships.

Course Objectives

Upon successful completion of this course, students will be able to:

  • Summarize the process of social media marketing strategies, and describe key concepts related to this process.
  • Examine social media consumers and the dynamics of online communities.
  • Analyze the four zones of social media including social community, publishing, entertainment, and commerce.
  • Examine social media data management and measurement.
  • Demonstrate proficiency with academic writing related to social media marketing.
14 General Ed. Courses

For the online Bachelor of Science in Business Marketing (B.S.) degree program, the following 14 courses must be fulfilled. Click on course title to expand and read more.

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14 Elective Courses

For the online Bachelor of Science in Business Marketing (B.S.) degree program, you will select 14 courses to take from the list of courses below. Click on course title to expand and read more.

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Prerequisites to Admission:

The applicant should meet the following prerequisites in order to be admitted to the program: An applicant must be at least 18 years of age and have successfully obtained a high school diploma, GED, or its equivalent.

FAQ About Coursework

Required units may be satisfied in the following ways: