Business Administration
Master of Business Administration (MBA)
Online Degree Program

The Master of Business Administration online degree program is designed to provide business professionals with the theories and best practices to be competitive in today's business world.

Designed For You

The California Coast University online Master of Business Administration program was designed for complete flexibility for the student. All courses are self-paced and completed 100% online.

  • Low tuition with interest-free payment plans as low as $100/month.
  • Flexible programs designed to fit into your busy schedule. Self-paced study with no group projects, set meeting times, or exam dates.
  • The program is not structured in semesters, quarters, or terms. It is designed to allow students to begin their online studies at any time of the year.
  • CCU offers a tuition discount for Active Duty Military, Veterans, Law Enforcement, Firefighters, Government Employees, and CCU Graduates.
    We also offer a 10% discount for Corporate Partner employees. For more information on how to become a Corporate Partner, see our Corporate Partnership Information Page.
    *Employment verification is required. Offer good for students who enrolled after April 2018 and were offered discount at time of enrollment. Offer is not retroactive for students already enrolled. Discount and/or prices subject to change and/or cancellation at any time without notice. This offer cannot be combined with any other discount(s).
View Program Outcomes:

Upon successful completion of the program, students will be able to:

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Explore The Program

The Master of Business Administration degree program consists of 13 total courses, followed by a final Comprehensive Examination.
The required courses are comprised of: 13 Core Courses .
There are 39 total semester units in this program.

13 Core Courses

For the online Master of Business Administration (M.B.A.) degree program, the following 13 courses must be fulfilled. Click on course title to expand and read more.

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ID Course Name Units
BAM 509 Management Information Systems  3

Management Information Systems is designed for business students who want an in-depth look at how business firms use information technologies and systems to achieve corporate objectives. Information systems are one of the major tools available to business managers for achieving operational excellence, developing new products and services, improving decision-making, and achieving competitive advantage.

Course Objectives

Upon successful completion of this course, students will be able to:

  • Analyze the academic disciplines used to study information systems and how each contributes to an understanding of information systems.
  • Assess the challenges posed by strategic information systems and how they should be addressed.
  • Assess how the Internet and Internet technologies work and how they support communication and e-business.
  • Examine the major factors that are driving the internationalization of business.
BAM 510 Human Resource Management  3

Human Resource Management examines the concepts, models, procedures, tools, and techniques of human resource management. Aspects of the individual and how the work environment influences people at work is explored, and the emphasis on recent and relevant findings from the behavioral sciences and other disciplines is discussed to help students apply appropriate human resource approaches in their organizational settings.

Course Objectives

Upon successful completion of this course, students will be able to:

  • Distinguish the human resources responsibilities of line and staff (HR) managers.
  • Cite specific discriminatory personnel management practices in recruitment, selection, promotion, transfer, layoffs, and benefits.
  • Discern at least three methods of collecting job analysis information including interviews, questionnaires, and observation.
  • Convey at least six factors that affect the usefulness of interviews.
  • Analyze important factors that shape ethical behavior at work.
BAM 511 Marketing Management  3

Marketing Management explores various marketing theories and practices with emphasis on four key dimensions of holistic marketing: internal marketing, integrated marketing, relationship marketing, and performance marketing. We will also discuss today’s economic, environmental, and technological changes in marketing, as well as address the topics of corporate social responsibility, business ethics, sustainability, and the importance of growth to organizations.

Course Objectives

Upon successful completion of this course, students will be able to:

  • Analyze the various fundamental marketing concepts.
  • Examine how marketing management has changed over time.
  • Distinguish between the necessary tasks for successful marketing management.
  • Evaluate the components of a modern marketing information system.
BAM 513 Financial Management  3

Financial Management is intended to be a practical guide for students with little to no prior knowledge in financial management. Through the use of real-world examples and case studies, financial concepts are applied and reviewed as they relate to various areas of business. Finally, the course is designed to help aspiring nonfinancial managers and executives to communicate better with financial managers, accountants, and controllers within their organizations.

Course Objectives

Upon successful completion of this course, students will be able to:

  • Provide nonfinancial managers with insight into the various activities of a firm that affect cash flows.
  • Assist current and future managers in developing the analytical skills necessary for evaluating business problems and opportunities from a financial perspective.
  • Help nonfinancial managers better understand key concepts related to some of the major decisions facing financial managers.
BAM 514 International Business Management  3

International Business Management examines a variety of international business issues. Topics include national economic and cultural differences, international trade policies and institutions, foreign direct investment, global competition, outsourcing and current international business trends and developments. New theories of international trade are explored and the unique challenges organizations face in the global marketplace are discussed.

Course Objectives

Upon successful completion of this course, students will be able to:

  • Examine the key concepts in international trade and investment.
  • Assess the societal consequences of market globalization.
  • Evaluate the role of culture in international business.
  • Analyze the role and rationale of government intervention in international business.
BAM 515 Organizational Behavior  3

Organizational Behavior provides students with an in-depth review of various theories and research on the behavior, structure, and process of organizations. Formal organizations and their structure will be critically examined, and human motivations and their constructive application to oneself and others will be explored. Applicable behavioral science theories will be analyzed and students will be able to effectively apply the relevant concepts to the management of organizations.

Course Objectives

Upon successful completion of this course, students will be able to:

  • Assess how and why organizational behavior determines the effectiveness of an organization.
  • Analyze research areas of organizational behavior such as learning, motivation, leadership, group behavior and communication.
  • Evaluate the nature of power and organizational politics.
  • Consider the relationship between organizational design and an organization’s structure.
  • Examine the various theories and models that explain why and how people and groups behave as they do.
BAM 521 Business Law  3

Business Law provides coverage of traditional business law topics and addresses the legal environment in which businesses must operate. The study of ethics, social responsibility, policy, diversity, economics, and technology are integrated as they support the study of the legal environment of business.

Course Objectives

Upon successful completion of this course, students will be able to:

  • Examine the functions of law.
  • Compare the state and federal court systems.
  • Analyze how a case proceeds through trial.
  • Examine major white-collar crimes and corporate criminal liability.
  • Evaluate the assignment of contracts.
  • Examine the development of internet law.
  • Assess legal concepts that facilitate wise business decisions.
BAM 530 Business Ethics  3

Business Ethics provides a managerial framework for integrating ethics into strategic business decisions. The framework provides an overview of the concepts, processes, and best practices associated with successful business ethics programs. The course also prepares students for the ethical dilemmas they may face in their business careers.

Course Objectives

Upon successful completion of this course, students will be able to:

  • Explore the different types of ethical examinations and frameworks.
  • Evaluate the global complexity of business ethics.
  • Assess the concept of strategic planning with respect to ethics.
  • Explain the ethical issues that arise from relationship marketing.
  • Analyze the role of a code of ethics in organizations.
BAM 540 Project Management  3

Project Management takes a decision-making, business-oriented approach to the management of projects, which is reinforced with current examples of project management in action. It emphasizes not only individual project execution but also provides a strategic perspective, demonstrating means to manage projects at the program and portfolio levels. This course also addresses project management within the context of a variety of successful organizations, whether publicly held, private, or not-for-profit.

Course Objectives

Upon successful completion of this course, students will be able to:

  • Analyze how organizations go about evaluating, selecting and implementing projects.
  • Examine the role of the project manager in managing the interactions among scope, cost, schedule, team and customer expectations.
  • Discover some emerging trends in project management and predict what the process of managing projects will be like in the future.
BAM 550 Leadership  3

Leadership focuses on leadership theories that seek to explain how traits, behaviors, or situational factors influence leadership style and effectiveness. Students will develop the competencies and skills to immediately start using these principles in their personal and professional lives. The course also explores the critical question of how well a leader is able to influence followers to achieve group objectives—this is what distinguishes effective from ineffective leaders.

Course Objectives

Upon successful completion of this course, students will be able to:

  • Analyze classical and contemporary leadership theories.
  • Examine the importance of managerial leadership skills.
  • Differentiate between transformational and transactional leadership.
  • Evaluate the relationships among negotiation and conflict, influencing tactics, power, and politics.
  • Examine the importance of ethical principles, personal and company values, and socially responsible leadership practices.
BAM 560 Strategic Management  3

Strategic Management explores new strategy formulation, implementation, and evaluation concepts and techniques in business organizations. Utilizing this new knowledge, coupled with knowledge acquired from other business courses, students will be able to chart the future direction of different organizations.

Course Objectives

Upon successful completion of this course, students will be able to:

  • Assess the strategic management process.
  • Analyze the benefits of good strategic management.
  • Consider the value of establishing long-term objectives.
  • Determine a three-stage framework for choosing among alternative strategies.
  • Evaluate market segmentation and product positioning as strategy implementation tools.
  • Determine a practical framework for evaluating strategies.
BAM 570 E-Commerce Management  3

E-Commerce Management provides students with an in-depth introduction to e-commerce. Students will examine the different concepts ranging from infrastructure, business models, marketing, security and social networks.

Course Objectives

Upon successful completion of this course, students will be able to:

  • Differentiate between traditional commerce and e-commerce.
  • Distinguish the infrastructure and technology needed to facilitate e-commerce.
  • Understand the business models, social issues and marketing of e-commerce.
  • Engage in real world e-commerce experiences in retail, media, auctions and social networks.
GRM 597 The Research Process  3

The Research Process is a required course for all of the master’s degree programs offered at the University. This course provides an overview of the various research methods, research design, guidance in planning research strategy, and documentation of research data. It also explores and analyzes examples of research from many different disciplines, the development and use of computer-aided research, writing skills, and logical argumentation techniques required in the research field.

Course Objectives

Upon successful completion of this course, students will be able to:

  • Demonstrate competencies comparable to those achieved within traditional institutions of higher learning that require resident instruction and evaluation.
  • Exhibit a broad comprehension of research methodologies utilized in the social sciences, health sciences, government, business, and other related fields.
  • Analyze, synthesize and evaluate the knowledge acquired in this subject area and apply it in practical situations.
BAM 596 Final Comprehensive Examination  0

Students enrolled in the Master of Business Administration degree program will complete a Final Comprehensive Examination. The final examination is a combination of essay, short answer and multiple choice examination questions, requiring students to integrate knowledge acquired across the educational program. The Final Comprehensive Examination is graded on a pass/no pass basis. Students may repeat any portion until they receive a passing score.

Prerequisites to Admission:

An applicant must have earned a Bachelor Degree in Business Administration, Leadership, Management. A Bachelor Degree in another field may be considered if the Admission Committee evaluation indicates that the applicant has the necessary foundation to succeed in the program.

FAQ About Coursework

Required units may be satisfied in the following ways:

  • California Coast University has developed comprehensive Study Guides, for each course, that are designed to coordinate and sequence the learning materials within the required textbook. The following points will help to illustrate how the Study Guides are designed:

    • Study Guides are based on specific college level textbooks, which may be obtained from local bookstores, the publisher, or the University's Rental Library.
    • Each Study Guide is organized with a complete syllabus, along with instructional materials to guide the student chapter by chapter through the corresponding textbook.
    • Each Study Guide contains an overview and summary of all textbook chapters, along with a listing of important keywords (with definitions), and self-tests (with answers) on key points.
    • Study Guides include 4 unit exams equally spaced throughout the instructional materials, one writing assignment per unit, and the final examination.
    • Examinations are designed to test the student on the information contained within the preceding chapters.
    • All tests have no time limit and may be completed as open book tests.
  • Transcripts of previously completed master's level academic work are evaluated and credit may be transferred to meet existing coursework requirements. The following guidelines are utilized when accepting transfer credit for a master's degree program:

    • Master's degree students may receive transfer credit for up 6 semester units of previously completed coursework.
    • Courses must have been completed at a college or university accredited by an agency recognized by the United States Department of Education or its foreign equivalent.
    • Transfer grades earned must be equivalent to a letter grade of B (3.0 GPA) or higher.
    • No specialized training or experiential learning credit can be awarded at the graduate level.
  • During the admissions process, all professional experience is reviewed to determine if an applicant has sufficient occupational experience to warrant completing a Challenge Examination in lieu of a Study Guide for a particular course. The following factors are considered:

    • An applicant may be offered an opportunity to complete a Challenge Examination if the candidate's occupational expertise appears to be comparable to the objectives identified for a particular course.
    • Successfully passing a Challenge Examination will demonstrate an acceptable level of competence for that course.
    • If a student does not pass a Challenge Examination they are assigned a Study Guide for completion.
    • The maximum amount of Challenge Examinations allowed for each program level are: Associate 4; Bachelor's 10; Master's 2; Doctorate 0; and Certificates 1.