Business Administration
Bachelor of Science (BS)
Online Degree Program

Business is a vital element of everyday life. In fact, the business model can be seen throughout organizations at just about every level. Virtually all establishments, regardless of whether they sell goods or provide services, are structured around some form of a business model in one way or another.

The Bachelor of Science in Business Administration familiarizes students with the main concepts revolving around the common practices of business and its constantly changing nature. With a well-rounded curriculum that focuses on the key components necessary to fully understand business, students will acquire essential knowledge in subjects such as management, communications, and operations.

The BS Business Administration program is a great fit not only for those who are interested in a business-related career field, but also those who are already working in the industry and are looking to expand their knowledge to assist with promoting to a higher level.

Designed For You

The California Coast University online Bachelor of Science in Business Administration program was designed for complete flexibility for the student. All courses are self-paced and completed 100% online.

View Program Outcomes:

Upon successful completion of the program, students will be able to:

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Explore The Program

The Bachelor of Science in Business Administration degree program consists of 42 total courses.
The required courses are comprised of: 14  Core Courses > 14  General Ed Courses
(click to expand) > 14  Elective Courses
(click to expand) .

There are 126 total semester units in this program.

14 Core Courses

For the online Bachelor of Science in Business Administration (B.S.) degree program, the following 14 courses must be fulfilled. Click on course title to expand and read more.

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ID Course Name Units
BAM 105 Introduction to Business  3

Introduction to Business introduces the business world and the contemporary environment in which it operates. How business operations are managed and organized will be explored and the basic ideas of marketing processes and consumer behavior will be discussed. Additionally, students will become aware of the changing face of business, with its current technological and management information system advances.

Course Objectives:

Upon successful completion of this course, students will be able to:

  • Describe the types of ethical and social responsibility issues that affect the contemporary business environment.
  • Explain how businesses, operations, and people are organized and managed.
  • Demonstrate an understanding of the principles of marketing, including marketing processes, consumer behavior, customer relationships.
  • Explain the financial issues facing business today, including money, banking, securities and investments.
  • Demonstrate an understanding of the utilization of information technology within a business environment.
  • Demonstrate proficiency with academic writing related to the introduction to business course content.
BAM 110 Introduction to Accounting  3

Introduction to Accounting reviews the basic approach to accounting with an emphasis on recording, measuring and communicating the accounting data of business. Basic accounting concepts will be explored, including the effects of transactions on financial statements, payroll accounting, accounting for professional and merchandising operations and state and federal income tax deductions.

Course Objectives:

Upon successful completion of this course, students will be able to:

  • Identify and define commonly used accounting terms and key principles, and examine the role of accounting in business.
  • Demonstrate an understanding of accounting practices, systems, and processes in a variety of organizational settings.
  • Demonstrate an understanding of best practices in cost analysis, pricing, and financial statements.
  • Examine accounting processes including budgeting, establishing standard costs, and accounting for fixed assets.
  • Demonstrate proficiency with academic writing related to accounting.
BAM 223 Principles of Economics  3

Principles of Economics demonstrates the relevance of economics through real-world business examples. The first part of the course presents microeconomic analysis such as consumer behavior, market structure, firm strategy, and corporate governance. The latter part of the course provides a comprehensive coverage of macroeconomic models, theory and policy issues including GDP, payroll employment, long-run growth, and business cycles.

Course Objectives:

Upon successful completion of this course, students will be able to:

  • Identify and define the study of economics including commonly used terms and key principles.
  • Demonstrate an understanding of the basics of economics including microeconomic and macroeconomic foundations.
  • Discuss the economic analysis, the function of the stock market, measuring GDP, market structure, and firm strategy.
  • Analyze long-run economic growth, short-run economic fluctuations, and the importance of economic trends on the local, national, and global levels.
  • Demonstrate proficiency with academic writing related to economics.
BAM 225 Information Management  3

Information Management is an introductory course designed to provide in-depth coverage of essential concepts and important terminologies. Topics include information management, the value chain and value web models, the principles of a database management system, the principal technologies and standards for wireless networking, communication, and Internet access, and the relationships among ethical, social, and political issues that are raised by information systems. This course also examines e-commerce and how social tools, mobile technology, and location-based services are transforming marketing and advertising.

Course Objectives:

Upon successful completion of this course, students will be able to:

  • Describe the role and importance of information systems in the digital age.
  • Demonstrate an understanding of key terms, principles, infrastructure, and system applications for the digital age.
  • Describe the foundations of business intelligence.
  • Understand the key components of building and managing systems.
  • Demonstrate proficiency with academic writing related to information management.
BAM 306 Principles of Marketing  3

Principles of Marketing examines the various functions of modern marketing including the market, product and price systems, distribution structure, and promotional activities. The course covers services, nonprofit and for-profit organization marketing including the planning, implementation, evaluation, and control of the marketing effort. Ethics in marketing and socially responsible global marketing are also explored.

Course Objectives:

Upon successful completion of this course, students will be able to:

  • Define and describe the multiple factors related to the field of marketing.
  • Analyze the various types of market opportunities.
  • Examine concepts related to product, pricing, and distribution decisions.
  • Demonstrate an understanding of promotion and communication strategies.
  • Demonstrate proficiency with academic writing related to marketing.
BAM 312 Business Communications  3

Business Communications covers the fundamental dimensions of communication: language and behavior. Alternatives for conveying messages are discussed. The course also covers, in detail, the various channels and media for business communication, with guidelines for effective and successful use of each.

Course Objectives

Upon successful completion of this course, students will be able to:

  • Describe the foundations of business communication and analyze why it is important.
  • Demonstrate an understanding of the fundamentals of effective business communication and the writing process.
  • Describe best practices in finding, evaluating, and processing information to effectively plan and write formal reports and proposals.
  • Discuss how to develop and deliver effective business presentations with the use of slides and visual media.
  • Assess the importance of writing employment messages, and describe best practices for interviewing for jobs.
  • Demonstrate proficiency with academic writing related to business communications.
BAM 313 Introduction to Financial Management  3

Introduction to Financial Management introduces students to the elementary principles and motives of financial management and covers basic fundamental principles of short-term financing, time value of money, risk, value, and cost. Students will be able to understand the interrelationships underlying the various data and techniques in which financial decisions are based, analyze financial data, and apply basic concepts to make confident financial decisions in their respective business futures.

Course Objectives

Upon successful completion of this course, students will be able to:

  • Define financial management, key terms, theories, and its importance to business.
  • Demonstrate an understanding of financial management processes including valuation of financial assets and capital budgeting.
  • Analyze capital structure and dividend policy related to the field of financial management.
  • Demonstrate an understanding of financial management policies related to liquidity management and international business.
  • Demonstrate proficiency with academic writing related to financial management.
BAM 315 Principles of Management  3

Principles of Management serves as an introduction to the discipline of management. It is designed to integrate the accepted theories in the area with real world applications to provide students with the basic knowledge and skills needed for managing others. This course begins with a discussion of the current issues in management and then proceeds to cover the traditional functions of management: planning, organizing, leading, and controlling. By the end of this course, students should have an understanding of the needs of modern public and private organizations, including emerging national and international trends.

Course Objectives

Upon successful completion of this course, students will be able to:

  • Examine the role of managers in organizations, and identify the value of studying management.
  • Describe managerial challenges and issues relating to ethics, diversity, and social responsibility.
  • Demonstrate an understanding of management functions including planning and managing strategy.
  • Examine organizational structure and human resources in relation to managing, organizing, and leading individuals and teams within the organization.
  • Demonstrate proficiency with academic writing related to management.
BAM 317 Business Law  3

Business Law explores preventive law, which is central to a law course designed for business students. This course examines law in a business context rather than in the abstract, employing the practical approach that using the law makes it easier to reach business objectives.

Course Objectives

Upon successful completion of this course, students will be able to:

  • Identify and define the study of business law including commonly used terms and key principles.
  • Apply principles of ethics and social responsibility to business law.
  • Demonstrate an understanding of Constitution and public law, contracts, commercial law, e-commerce, and organizational governance.
  • Demonstrate an understanding of government regulation and the various types of laws that affect the field of business.
  • Examine the legal factors which influence the global business environment.
  • Demonstrate proficiency with academic writing related to business law.
BAM 350 Project Management  3

Project Management will introduce students to critical components of project environments. Through numerous examples, students will be able to understand how project management concepts and techniques can be skillfully applied to real-world scenarios. Topics include project management life cycle and process, developing a project proposal, techniques for planning, scheduling, resource assignment, budgeting, and controlling project performance, project risks, project manager responsibilities and skills, project team development and effectiveness, project communication and documentation, and project management organizational structures.

Course Objectives:

Upon successful completion of this course, students will be able to:

  • Define and explain the foundations of project management.
  • Demonstrate knowledge of project management processes including selecting, planning, performing, scheduling, and controlling projects.
  • Understand key factors contributing to project success including the role of project managers, teamwork, and communication.
  • Demonstrate an understanding of project resource utilization and management, budgeting, and risk management.
  • Demonstrate proficiency with academic writing related to project management.
BAM 401 International Business  3

International Business reviews the key concepts of international trade and the way it affects the nature of global economic activity. Concepts such as globalization, cultural and political environments, world financial environments, and global strategies are all explored to help students gain a global perspective and to be confident and familiar with international business operations.

Course Objectives

Upon successful completion of this course, students will be able to:

  • Explain the value of international business and assess why it is important.
  • Demonstrate knowledge of the world financial environment, and identify the major forces driving globalization.
  • Understand the role of comparative environmental frameworks in international business.
  • Illustrate the major theories and institutions relating to international business.
  • Analyze the management of international operations including marketing and human resource management.
  • Demonstrate proficiency with academic writing related to international business.
BAM 406 Business and Society  3

Business and Society explores both market and nonmarket components of the business world. While interrelated, managers must understand how the market and nonmarket environments interact and address those issues to achieve superior performance. To do this, the course combines the disciplines of economics, political science, and law to provide students with a deeper understanding of the complex managerial issues involved. The focus is on strategy and its implementation within the context of social, governmental, and legal constraints.

Course Objectives

Upon successful completion of this course, students will be able to:

  • Define and discuss key concepts related to the role and concept of social responsibility in the business world.
  • Demonstrate an understanding of the factors impacting corporate governance, the relevant stakeholders, and organizational behavior in relation to social responsibility.
  • Examine the interrelationship and impact of government on business and the related laws, regulations, and politics impacting each.
  • Explain the importance of ethics in relationship to corporate social responsibility and the issues impacting ethical behavior.
  • Demonstrate proficiency with academic writing related to business and its role in society.
BAM 410 Organizational Theory and Behavior  3

Organizational Theory and Behavior emphasizes the relationships among individuals, groups, organizations, and society. It presents a dynamic, systems approach to understanding and facilitating work relationships. Emphasis is given to the interaction of individual values, attitudes, needs, abilities, traits, and motivation within teams and organizations.

Course Objectives

Upon successful completion of this course, students will be able to:

  • Identify and define organizational behavior and assess the importance of interpersonal skills in the workplace.
  • Examine the concepts of ethics, diversity, attitude, emotions, personality, and motivation of the individual within organizations.
  • Demonstrate an understanding of the foundations of group behavior and key factors influencing group behavior.
  • Examine best practices for creating an organizational culture.
  • Demonstrate proficiency with academic writing related to organizational behavior.
MKT 230 Consumer Behavior  3

Consumer Behavior explores not only the act of buying, but it also investigates how having—or not having—a product, service, idea, or experience affects our lives, how we view ourselves, and how we view others. This course examines consumer behavior as an ongoing process and includes discussions about current marketing trends—how consumers and technology have affected marketing, and how new marketing has affected consumers and their social environment.

Course Objectives

Upon successful completion of this course, students will be able to:

  • Describe the foundations and process of consumer behavior, and discuss the main perspectives on research in consumer behavior.
  • Examine the internal influences on consumer behavior.
  • Analyze the factors that lead to consumers choosing and using products.
  • Evaluate consumers in their social and cultural settings.
  • Demonstrate proficiency with academic writing related to consumer behavior.
14 General Ed. Courses

For the online Bachelor of Science in Business Administration (B.S.) degree program, the following 14 courses must be fulfilled. Click on course title to expand and read more.

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14 Elective Courses

For the online Bachelor of Science in Business Administration (B.S.) degree program, you will select 14 courses to take from the list of courses below. Click on course title to expand and read more.

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Prerequisites to Admission:

The applicant should meet the following prerequisites in order to be admitted to the program: An applicant must be at least 18 years of age and have successfully obtained a high school diploma, GED, or its equivalent.

FAQ About Coursework

Required units may be satisfied in the following ways: