Business Administration
Associate of Science (AS)
Online Degree Program

The Associate of Science online degree program in Business Administration is designed to provide students with a foundation in the theories and principles relevant to business administration in the modern business world.

Designed For You

The California Coast University online Associate of Science in Business Administration program was designed for complete flexibility for the student. All courses are self-paced and completed 100% online.

  • Low tuition with interest-free payment plans as low as $100/month.
  • Flexible programs designed to fit into your busy schedule. Self-paced study with no group projects, set meeting times, or exam dates.
  • The program is not structured in semesters, quarters, or terms. It is designed to allow students to begin their online studies at any time of the year.
  • CCU offers a tuition discount for Active Duty Military, Veterans, Law Enforcement, Firefighters, Government Employees, and CCU Graduates.
    We also offer a 10% discount for Corporate Partner employees. For more information on how to become a Corporate Partner, see our Corporate Partnership Information Page.
    *Employment verification is required. Offer good for students who enrolled after April 2018 and were offered discount at time of enrollment. Offer is not retroactive for students already enrolled. Discount and/or prices subject to change and/or cancellation at any time without notice. This offer cannot be combined with any other discount(s).
View Program Outcomes:

Upon successful completion of the program, students will be able to:


Explore The Program

The Associate of Science in Business Administration degree program consists of 20 total courses.
The required courses are comprised of: 6 Core > 10 General Ed > 4 Elective .
There are 60 total semester units in this program.

6 Core Courses

For the online Associate of Science in Business Administration (A.S.) degree program, the following 6 courses must be fulfilled. Click on course title to expand and read more.

ID Course Name Units
BAM 105 Introduction to Business  3

Introduction to Business introduces the business world and the contemporary environment in which it operates. How business operations are managed and organized will be explored and the basic ideas of marketing processes and consumer behavior will be discussed. Additionally, students will become aware of the changing face of business, with its current technological and management information system advances.

Course Objectives:

Upon successful completion of this course, students will be able to:

  • Describe the contemporary business environment.
  • Explain how businesses and business operations are managed and organized.
  • Describe the importance of people within organizations.
  • Relate the principles of marketing, including marketing processes and consumer behavior.
  • Understand the importance of managing information systems and electronic commerce; understand principles of accounting.
  • Explain the financial issues facing business today, including money, banking, securities and investments.
BAM 225 Information Management  3

Information Management is an introductory course designed to provide in-depth coverage of essential concepts and important terminologies. Topics include information management, the value chain and value web models, the principles of a database management system, the principal technologies and standards for wireless networking, communication, and Internet access, and the relationships among ethical, social, and political issues that are raised by information systems. This course also examines e-commerce and how social tools, mobile technology, and location-based services are transforming marketing and advertising.

Course Objectives:

Upon successful completion of this course, students will be able to:

  • Describe how information systems contribute to and operate in the business environment.
  • Determine how hardware, software, and various kinds of networks contribute to information technology.
  • Distinguish what is meant by Big Data.
  • Examine the Internet of Things as well as cloud computing.
  • Identify ways that information systems contribute to personal productivity, problem solving, business operations, and management decision making.
  • Summarize the information system development process.
  • Explain how social networking in e-commerce works.
BAM 306 Principles of Marketing  3

Principles of Marketing examines the various functions of modern marketing including the market, product and price systems, distribution structure and promotional activities. Specialty field marketing, planning, evaluation of the marketing effort, and socially responsible global marketing are also explored.

Course Objectives:

Upon successful completion of this course, students will be able to:

  • Outline the steps in the marketing process.
  • Explain the importance of understanding customers and how marketing works to deliver customer value.
  • Discuss a customer-driven marketing strategy.
  • Describe the principles of sustainable marketing.
BAM 312 Business Communications  3

Business Communications covers the fundamental dimensions of communication: language and behavior. Alternatives for conveying messages are discussed. The course also covers, in detail, the various channels and media for business communication, with guidelines for effective and successful use of each.

Course Objectives

Upon successful completion of this course, students will be able to:

  • Show an understanding of the fundamentals of effective business communication and the writing process.
  • Write successful business letters, memos, e-mail correspondence and other short messages.
  • Gather information and communicate it effectively through writing, visuals and new technologies such as the Internet.
  • Plan and write formal reports and proposals.
  • Design and present effective oral presentations.
  • Create persuasive employment documents and display an understanding of successful interview techniques.
BAM 315 Principles of Management  3

Principles of Management serves as an introduction to the discipline of management. It is designed to integrate the accepted theories in the area with real world applications to provide students with the basic knowledge and skills needed for managing others. This course begins with a discussion of the current issues in management and then proceeds to cover the traditional functions of management: planning, organizing, leading, and controlling. By the end of this course, students should have an understanding of the needs of modern public and private organizations, including emerging national and international trends.

Course Objectives

Upon successful completion of this course, students will be able to:

  • Identify the principles of managing formal organizations.
  • Recognize the various challenges faced by today’s managers.
  • Give examples of organizations engaging in the management functions of planning, organizing, leading and controlling.
BAM 410 Organizational Theory and Behavior  3

Organizational Theory and Behavior emphasizes the relationships among individuals, groups, organizations, and society. It presents a dynamic, systems approach to understanding and facilitating work relationships. Emphasis is given to the interaction of individual values, attitudes, needs, abilities, traits, and motivation within teams and organizations.

Course Objectives

Upon successful completion of this course, students will be able to:

  • Identify the challenges and opportunities managers have in applying Organizational Behavior (OB) concepts.
  • Compare the functional and dysfunctional effects of organizational culture on people and the organization.
  • Contrast leadership and power in organizations.
  • Explain the key elements of motivation as well as theories of motivation.
  • Describe the main functions of communication.
  • Assess ways organizations can manage planned and unplanned changes.
10 General Ed. Courses

For the online Associate of Science in Business Administration (A.S.) degree program, the following 10 courses must be fulfilled. Click on course title to expand and read more.

[View Course List]
4 Elective Courses

For the online Associate of Science in Business Administration (A.S.) degree program, you will select 4 courses to take from the list of courses below. Click on course title to expand and read more.

[View Course List]

Prerequisites to Admission:

The applicant should meet the following prerequisites in order to be admitted to the program: An applicant must be at least 18 years of age and have successfully obtained a high school diploma, GED, or its equivalent.

FAQ About Coursework

Required units may be satisfied in the following ways:

  • California Coast University has developed comprehensive Study Guides, for each course, that are designed to coordinate and sequence the learning materials within the required textbook. The following points will help to illustrate how the Study Guides are designed:

    • Study Guides are based on specific college level textbooks, which may be obtained from local bookstores, the publisher, or the University's Rental Library.
    • Each Study Guide is organized with a complete syllabus, along with instructional materials to guide the student chapter by chapter through the corresponding textbook.
    • Each Study Guide contains an overview and summary of all textbook chapters, along with a listing of important keywords (with definitions), and self-tests (with answers) on key points.
    • Study Guides include 4 unit exams equally spaced throughout the instructional materials, one writing assignment per unit, and the final examination.
    • Examinations are designed to test the student on the information contained within the preceding chapters.
    • All tests have no time limit and may be completed as open book tests.
  • California Coast University recognizes that not all learning occurs through a college or university. Therefore, it is possible to receive academic credit based on previously completed specialized training. The following guidelines are utilized when evaluating specialized training:

    • Documented training such as those a student may have completed through their employer, company, organization, military training experiences, professional or personal licensure requirements or other documented training experiences may be eligible for academic credit.
    • Eligibility for specialized training is assessed at the application stage of the enrollment process. All supporting documentation of prior training is reviewed for equivalent elective credit.
    • Students have 45 days from the date of enrollment to submit documents for specialized training credit. If applicable, credits will be awarded and tuition will be adjusted accordingly.
    • For specialized training documents received after the initial 45 days, there will be a re-evaluation fee of $75.00 charged. Any academic credit awarded will be applied to the student's program, but there will be no tuition adjustments made after the initial 45 days of enrollment.
    • Specialized training credit can be utilized to meet elective course requirements only.
  • Transcripts of previously completed academic work are evaluated and credit may be transferred to meet existing coursework requirements. The following guidelines are utilized when accepting transfer credit for an associate degree program:

    • The University will accept transfer credit from applicable courses completed at colleges or universities accredited by an agency recognized by the U.S. Department of Education or foreign equivalent.
    • Associate degree students may receive transfer credit for up to 30 semester units.
    • To be eligible for undergraduate academic credit, transfer grades must be equivalent to a letter grade of C (2.0 GPA) or higher.
  • During the admissions process, all professional experience is reviewed to determine if an applicant has sufficient occupational experience to warrant completing a Challenge Examination in lieu of a Study Guide for a particular course. The following factors are considered:

    • An applicant may be offered an opportunity to complete a Challenge Examination if the candidate's occupational expertise appears to be comparable to the objectives identified for a particular course.
    • Successfully passing a Challenge Examination will demonstrate an acceptable level of competence for that course.
    • If a student does not pass a Challenge Examination they are assigned a Study Guide for completion.
    • The maximum amount of Challenge Examinations allowed for each program level are: Associate 4; Bachelor's 10; Master's 2; Doctorate 0; and Certificates 1.
  • Experiential learning allows undergraduate students to receive credit for experiential learning in the major field of study (core courses) only. The following guidelines are utilized when offering the opportunity for experiential learning credit:

    • Eligibility for experiential credit is determined at the application stage of the enrollment process.
    • The applicant’s educational background and work history are reviewed and an assessment is made indicating which courses may be eligible for credit by experiential learning.
    • If it is determined that a particular course is eligible for credit by experiential learning, the student will submit supporting information on past professional experience and training to justify the award of academic credit. This information may be provided any time during the academic program.
    • Regular tuition applies for all courses offered through experiential credit.
    • If a student has been offered the opportunity to request experiential credit, but would prefer to complete a challenge examination or study guide, he or she may do so by making a request in writing to the Student Success Center.
    • No letter grade is given for experiential credit courses.
    • Associate level students may receive up to 15 semester units of credit for core courses.