Business Administration
Associate of Science (AS)
Online Degree Program

The Associate of Science online degree program in Business Administration is designed to provide students with a foundation in the theories and principles relevant to business administration in the modern business world.

Designed For You

The California Coast University online Associate of Science in Business Administration program was designed for complete flexibility for the student. All courses are self-paced and completed 100% online.

View Program Outcomes:

Upon successful completion of the program, students will be able to:

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Explore The Program

The Associate of Science in Business Administration degree program consists of 20 total courses.
The required courses are comprised of: 6  Core Courses > 10  General Ed Courses > 4  Elective Courses .
There are 60 total semester units in this program.

6 Core Courses

For the online Associate of Science in Business Administration (A.S.) degree program, the following 6 courses must be fulfilled. Click on course title to expand and read more.

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ID Course Name Units
BAM 105 Introduction to Business  3

Introduction to Business introduces the business world and the contemporary environment in which it operates. How business operations are managed and organized will be explored and the basic ideas of marketing processes and consumer behavior will be discussed. Additionally, students will become aware of the changing face of business, with its current technological and management information system advances.

Course Objectives:

Upon successful completion of this course, students will be able to:

  • Describe the types of ethical and social responsibility issues that affect the contemporary business environment.
  • Explain how businesses, operations, and people are organized and managed.
  • Demonstrate an understanding of the principles of marketing, including marketing processes, consumer behavior, customer relationships.
  • Explain the financial issues facing business today, including money, banking, securities and investments.
  • Demonstrate an understanding of the utilization of information technology within a business environment.
  • Demonstrate proficiency with academic writing related to the introduction to business course content.
BAM 225 Information Management  3

Information Management is an introductory course designed to provide in-depth coverage of essential concepts and important terminologies. Topics include information management, the value chain and value web models, the principles of a database management system, the principal technologies and standards for wireless networking, communication, and Internet access, and the relationships among ethical, social, and political issues that are raised by information systems. This course also examines e-commerce and how social tools, mobile technology, and location-based services are transforming marketing and advertising.

Course Objectives:

Upon successful completion of this course, students will be able to:

  • Describe the role and importance of information systems in the digital age.
  • Demonstrate an understanding of key terms, principles, infrastructure, and system applications for the digital age.
  • Describe the foundations of business intelligence.
  • Understand the key components of building and managing systems.
  • Demonstrate proficiency with academic writing related to information management.
BAM 306 Principles of Marketing  3

Principles of Marketing examines the various functions of modern marketing including the market, product and price systems, distribution structure, and promotional activities. The course covers services, nonprofit and for-profit organization marketing including the planning, implementation, evaluation, and control of the marketing effort. Ethics in marketing and socially responsible global marketing are also explored.

Course Objectives:

Upon successful completion of this course, students will be able to:

  • Define and describe the multiple factors related to the field of marketing.
  • Analyze the various types of market opportunities.
  • Examine concepts related to product, pricing, and distribution decisions.
  • Demonstrate an understanding of promotion and communication strategies.
  • Demonstrate proficiency with academic writing related to marketing.
BAM 312 Business Communications  3

Business Communications covers the fundamental dimensions of communication: language and behavior. Alternatives for conveying messages are discussed. The course also covers, in detail, the various channels and media for business communication, with guidelines for effective and successful use of each.

Course Objectives

Upon successful completion of this course, students will be able to:

  • Describe the foundations of business communication and analyze why it is important.
  • Demonstrate an understanding of the fundamentals of effective business communication and the writing process.
  • Describe best practices in finding, evaluating, and processing information to effectively plan and write formal reports and proposals.
  • Discuss how to develop and deliver effective business presentations with the use of slides and visual media.
  • Assess the importance of writing employment messages, and describe best practices for interviewing for jobs.
  • Demonstrate proficiency with academic writing related to business communications.
BAM 315 Principles of Management  3

Principles of Management serves as an introduction to the discipline of management. It is designed to integrate the accepted theories in the area with real world applications to provide students with the basic knowledge and skills needed for managing others. This course begins with a discussion of the current issues in management and then proceeds to cover the traditional functions of management: planning, organizing, leading, and controlling. By the end of this course, students should have an understanding of the needs of modern public and private organizations, including emerging national and international trends.

Course Objectives

Upon successful completion of this course, students will be able to:

  • Examine the role of managers in organizations, and identify the value of studying management.
  • Describe managerial challenges and issues relating to ethics, diversity, and social responsibility.
  • Demonstrate an understanding of management functions including planning and managing strategy.
  • Examine organizational structure and human resources in relation to managing, organizing, and leading individuals and teams within the organization.
  • Demonstrate proficiency with academic writing related to management.
BAM 410 Organizational Theory and Behavior  3

Organizational Theory and Behavior emphasizes the relationships among individuals, groups, organizations, and society. It presents a dynamic, systems approach to understanding and facilitating work relationships. Emphasis is given to the interaction of individual values, attitudes, needs, abilities, traits, and motivation within teams and organizations.

Course Objectives

Upon successful completion of this course, students will be able to:

  • Identify and define organizational behavior and assess the importance of interpersonal skills in the workplace.
  • Examine the concepts of ethics, diversity, attitude, emotions, personality, and motivation of the individual within organizations.
  • Demonstrate an understanding of the foundations of group behavior and key factors influencing group behavior.
  • Examine best practices for creating an organizational culture.
  • Demonstrate proficiency with academic writing related to organizational behavior.
10 General Ed. Courses

For the online Associate of Science in Business Administration (A.S.) degree program, the following 10 courses must be fulfilled. Click on course title to expand and read more.

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4 Elective Courses

For the online Associate of Science in Business Administration (A.S.) degree program, you will select 4 courses to take from the list of courses below. Click on course title to expand and read more.

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Prerequisites to Admission:

The applicant should meet the following prerequisites in order to be admitted to the program: An applicant must be at least 18 years of age and have successfully obtained a high school diploma, GED, or its equivalent.

FAQ About Coursework

Required units may be satisfied in the following ways: