MKT 542
Global Marketing
Online Course

MKT 542 Global Marketing

3 Semester Units

Global Marketing takes an environmental and strategic approach to exploring business marketing on a worldwide scale. Topics of discussion include social and cultural environments, global information systems and market research, importing, exporting and sourcing, global market-entry strategies, pricing decisions, and the digital revolution. By the end of this course, students should have a better understanding of the scope of global marketing, its impact on most—if not all—businesses, and how to strategize and work through the challenging and ever-changing landscape of global marketing.

Course Objectives

Upon successful completion of this course, students will be able to:

  • Categorize the different types of leverage utilized by companies with global operations.
  • Distinguish the major source of information for headquarter executives of global companies.
  • Compare and contrast a local, an international, and a global product or brand.
  • Critique the role of public relations in global marketing.
  • Cite the global issues associated with physical distribution and transportation.

If you are interested in taking this course, please explore a degree or certificate program below:

> Explore Marketing Programs

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