MKT 512
Sales Management
Online Course

MKT 512 Sales Management

3 Semester Units

Sales Management provides a thorough, up-to-date, and integrated overview of the accumulated theory, best practices, and research relevant to the field. The course highlights how real managers apply this knowledge in their own organizations and the issues and decisions companies face in developing and managing an effective sales program in the real world. Specifically, the course covers the key considerations an organization must consider when developing, implementing, managing, and evaluating an effective sales program.

Course Objectives

Upon successful completion of this course, students will be able to:

  • Examine contemporary challenges to effective sales management.
  • Demonstrate an understanding of the key processes and strategies used in formulating sales programs.
  • Examine best practices for implementing sales programs.
  • Explain the evaluation and control aspects of the sales program.
  • Demonstrate proficiency with academic writing related to sales management.

If you are interested in taking this course, please explore a degree or certificate program below:

> Explore Marketing Programs

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