MKT 425 Social Media Marketing
3 Semester Units
Social Media Marketing explores the growing popularity of using digital technologies to reach consumers. This course aims to further students’ working knowledge on the four zones of social media (community, publishing, entertainment and commerce). We explore how social media can be employed to build brands, conduct business, support causes, rally the masses, and forge and maintain relationships.
Upon successful completion of this course, students will be able to:
- Describe the social media marketing landscape and its impact on traditional marketing strategy.
- Explain the strengths and weaknesses of popular forms of social media, including the limitations from a marketing perspective.
- Apply relevant consumer behavior and advertising theories to understand the popularity and use of these new technologies.
- Learn how to use social media tools for both personal and business branding.