MKT 333 Marketing Management

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Message from the Academic Vice President:

"On behalf of the faculty and staff of California Coast University, I wish to welcome you. You have made an excellent choice for continuing your education and choosing an educational institution that will help you meet your goals. 
 
At California Coast University, we created our programs to support the learning of busy professionals seeking to deepen and to broaden their knowledge and skills; and to help our students meet both professional and personal goals.  We look forward to helping you find success on your educational journey!"  
Patricia Insley, Ed.D.,
Academic Vice President
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online courses

MKT 333 Marketing Management

3 Semester Units

Marketing Management offers a streamlined approach of current marketing management practices and theory, with a focus on helping companies, groups, and individuals adapt their marketing strategies and management to the marketplace of the twenty-first century. Outside cases and simulations are presented to help students utilize their marketing knowledge for successful marketing practices, and to effectively solve marketing problems with the latest tools and techniques.

Course Objectives

Upon successful completion of this course, students will be able to:

  • Understand marketing management.
  • Consider ways to connect with customers.
  • Assess the importance of building strong brands.
  • Discuss shaping the market offerings.
  • Analyze the importance of communicating value.
  • Strategize how to create long-term growth.

 

Did you know, California Coast University offers affordable tuition payment options to help you get the education you deserve?

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