MKT 333
Marketing Management
Online Course
MKT 333 Marketing Management
3 Semester Units
Marketing Management presents marketing management as a core business activity involving everyone in the firm, not just the marketing department, and is structured to improve individual, unit, and organizational performance as it continually adapts and adjusts to the marketplace of the 21st century. Topics covered include: the major challenges facing marketing today; virtual, digital, and social marketing management; analytics, metrics, and measurements available through new technologies; customer-centric and service marketing orientations; branding and brand equity; and global, ethical, legal, and sustainable marketing practices.
Course Objectives
Upon successful completion of this course, students will be able to:
- Define and examine issues currently impacting marketing management (i.e. global, ethical, sustainable, strategy, planning, and competition considerations).
- Discuss best practices for using information to drive marketing decisions.
- Evaluate the essential role of the product experience in marketing.
- Demonstrate an understanding of the key elements of pricing decisions and delivering the value offering.
- Examine the role of promotion and advertising in communicating the value offering.
- Demonstrate proficiency with academic writing related to marketing management.
If you are interested in taking this course, please explore a degree or certificate program below:
> Explore Marketing ProgramsCCU Online Courses FAQ
No. At this time, students may only enroll in a certificate or degree program and cannot enroll into a single course. We urge you to Explore All Programs to find a certificate or degree program best suited to your needs.
All of our programs are self-paced. This means you can complete your coursework as quickly or as slowly as your schedule permits as long as you complete one course every six months to remain an active student in good standing.
This course is structured into four units and a final exam. Each unit has a required essay and an open book multiple-choice exam.
Yes. Every course in the educational programs offered at California Coast University requires an assigned textbook. To assist students in managing the high costs of textbooks, CCU offers a rental library for all required texts.
Students can also obtain textbooks in their local areas or through online sources if they do not wish to utilize the University's rental library. There are many resources on the web for renting, purchasing, and selling textbooks. If you would like to purchase your textbooks, or are interested in exploring other delivery methods (digital or pdf versions), we have compiled a handy Textbook Resource Page for students who wish to explore other options.
Students can also obtain textbooks in their local areas or through online sources if they do not wish to utilize the University's rental library. There are many resources on the web for renting, purchasing, and selling textbooks. If you would like to purchase your textbooks, or are interested in exploring other delivery methods (digital or pdf versions), we have compiled a handy Textbook Resource Page for students who wish to explore other options.
Yes. California Coast University holds accreditation through the Distance Education Accrediting Commission (DEAC). DEAC is listed by the United States Department of Education as a nationally recognized accrediting agency.
Please contact us. You can also download a CCU Brochure or complete a Request For Information Form Online.
