MKT 330 Entertainment Marketing and Communications

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"On behalf of the faculty and staff of California Coast University, I wish to welcome you. You have made an excellent choice for continuing your education and choosing an educational institution that will help you meet your goals. 
 
At California Coast University, we created our programs to support the learning of busy professionals seeking to deepen and to broaden their knowledge and skills; and to help our students meet both professional and personal goals.  We look forward to helping you find success on your educational journey!"  
Patricia Insley, Ed.D.,
Academic Vice President
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online courses

MKT 330 Entertainment Marketing and Communications

3 Semester Units

Entertainment Marketing and Communications reviews the current marketing principles that are used to sell performances, people, and places. The role of technology and new media is discussed. The different strategies that are used in effective communication and persuasion among audiences, consumers, and employees are also reviewed.

Course Objectives

Upon successful completion of this course, students will be able to:

  • Examine the characteristics of sports marketing.
  • Summarize the evolution and history of sports marketing.
  • Explain the components, strategies, and effects of brand equity development and brand positioning.
  • Discuss the methods, characteristics, and growth of sports sponsorships.

 

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