MKT 330 Entertainment Marketing and Communications
3 Semester Units
Entertainment Marketing and Communications reviews the current marketing principles that are used to sell performances, people, and places. The role of technology and new media is discussed. The different strategies that are used in effective communication and persuasion among audiences, consumers, and employees are also reviewed.
Upon successful completion of this course, students will be able to:
- Examine the characteristics of sports marketing.
- Summarize the evolution and history of sports marketing.
- Explain the components, strategies, and effects of brand equity development and brand positioning.
- Discuss the methods, characteristics, and growth of sports sponsorships.