MKT 310
Advertising and Promotions
Online Course
MKT 310 Advertising and Promotions
3 Semester Units
Advertising and Promotions offer students a comprehensive understanding of integrated marketing communications. Emphasis is placed on business-to-business marketing principles, global marketing considerations, brand management, and a range of advertising and promotional strategies. This course takes an integrated approach centered on a strong foundation in advertising.
Course Objectives
Upon successful completion of this course, students will be able to:
- Analyze the foundational principles and functions underlying advertising, promotion, and marketing.
- Interpret and expound upon the intricacies of the communication process, including the functions of consumers, advertising agencies, and various marketing communication entities.
- Utilize objective-setting techniques and budgeting methods to create integrated marketing communications programs, while detailing the developmental process.
- Assess and dissect the effectiveness of monitoring, evaluation, and control mechanisms in gauging the success of marketing programs.
- Critique regulatory frameworks, explore global applications, and analyze the social, ethical, and economic implications of advertising and promotional practices.
- Demonstrate advanced skills in academic writing specifically focused on advertising and promotion, showcasing proficiency in conveying concepts and strategies.
If you are interested in taking this course, please explore a degree or certificate program below:
> Explore Marketing ProgramsCCU Online Courses FAQ
No. At this time, students may only enroll in a certificate or degree program and cannot enroll into a single course. We urge you to Explore All Programs to find a certificate or degree program best suited to your needs.
All of our programs are self-paced. This means you can complete your coursework as quickly or as slowly as your schedule permits as long as you complete one course every six months to remain an active student in good standing.
This course is structured into four units and a final exam. Each unit has a required essay and an open book multiple-choice exam.
Yes. Every course in the educational programs offered at California Coast University requires an assigned textbook. To assist students in managing the high costs of textbooks, CCU offers a rental library for all required texts.
Students can also obtain textbooks in their local areas or through online sources if they do not wish to utilize the University's rental library. There are many resources on the web for renting, purchasing, and selling textbooks. If you would like to purchase your textbooks, or are interested in exploring other delivery methods (digital or pdf versions), we have compiled a handy Textbook Resource Page for students who wish to explore other options.
Students can also obtain textbooks in their local areas or through online sources if they do not wish to utilize the University's rental library. There are many resources on the web for renting, purchasing, and selling textbooks. If you would like to purchase your textbooks, or are interested in exploring other delivery methods (digital or pdf versions), we have compiled a handy Textbook Resource Page for students who wish to explore other options.
Yes. California Coast University is accredited by the Distance Education Accrediting Commission (DEAC). The Distance Education Accrediting Commission is listed by the U.S. Department of Education as a recognized accrediting agency.
Please contact us. You can also download a CCU Brochure or complete a Request For Information Form Online.
