MKT 310 Advertising and Promotions
3 Semester Units
Advertising and Promotions will allow students to see a collective picture of integrated marketing communications. Focus is placed on business-to-business marketing concepts, international marketing discussions, brand management and various advertising and promotional tactics. This is an integrated approach with a solid advertising core.
Upon successful completion of this course, students will be able to:
- Understand the foundation of integrated marketing communications.
- Analyze advertising tools, marketing power, and message strategies.
- Evaluate promotional tools, selling, and public relations.
- Become familiar with integration tools such as technology and business specific programs.