MKT 310 Advertising and Promotions

Connect Now

phone Call: 1 888 228-8648

Apply for Admission

Request Information

Send a Message

Find us @ social-FB_off social-TW_off social-IN_off

Find Your Path To Success

 
h4_bg
video-modal

Message from the Academic Vice President:

"On behalf of the faculty and staff of California Coast University, I wish to welcome you. You have made an excellent choice for continuing your education and choosing an educational institution that will help you meet your goals. 
 
At California Coast University, we created our programs to support the learning of busy professionals seeking to deepen and to broaden their knowledge and skills; and to help our students meet both professional and personal goals.  We look forward to helping you find success on your educational journey!"  
Patricia Insley, Ed.D.,
Academic Vice President
h4_bg
online courses

MKT 310 Advertising and Promotions

3 Semester Units

Advertising and Promotions will allow students to see a collective picture of integrated marketing communications. Focus is placed on business-to-business marketing concepts, international marketing discussions, brand management and various advertising and promotional tactics. This is an integrated approach with a solid advertising core.

Course Objectives

Upon successful completion of this course, students will be able to:

  • Understand the foundation of integrated marketing communications.
  • Analyze advertising tools, marketing power, and message strategies.
  • Evaluate promotional tools, selling, and public relations.
  • Become familiar with integration tools such as technology and business specific programs.

 

Did you know, California Coast University offers affordable tuition payment options to help you get the education you deserve?

sub-hero