MKT 230
Consumer Behavior
Online Course
MKT 230 Consumer Behavior
3 Semester Units
Consumer Behavior explores how the human experience is affected by consumption and how consumers seek value to address other needs. This course examines the internal, external, and situational which affect consumer behavior. The course also covers the role of consumption, value, and satisfaction on consumer behavior.
Course Objectives
Upon successful completion of this course, students will be able to:
- Define consumer behavior, and explain its role in business and society.
- Discuss the internal influences on consumer behavior including perception, cognition, motivation, emotion, personality, and attitude.
- Discuss the external influences on consumer behavior including culture, groups, and interpersonal factors.
- Describe the situational influences which affect consumer behavior and the major perspectives on consumer decisionmaking.
- Explain the role of consumption, value, and satisfaction on consumer behavior.
- Demonstrate proficiency with academic writing related to consumer behavior.
If you are interested in taking this course, please explore a degree or certificate program below:
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CCU Online Courses FAQ
No. At this time, students may only enroll in a certificate or degree program and cannot enroll into a single course. We urge you to Explore All Programs to find a certificate or degree program best suited to your needs.
All of our programs are self-paced. This means you can complete your coursework as quickly or as slowly as your schedule permits as long as you complete one course every six months to remain an active student in good standing.
This course is structured into four units and a final exam. Each unit has a required essay and an open book multiple-choice exam.
Yes. Every course in the educational programs offered at California Coast University requires an assigned textbook. To assist students in managing the high costs of textbooks, CCU offers a rental library for all required texts.
Students can also obtain textbooks in their local areas or through online sources if they do not wish to utilize the University's rental library. There are many resources on the web for renting, purchasing, and selling textbooks. If you would like to purchase your textbooks, or are interested in exploring other delivery methods (digital or pdf versions), we have compiled a handy Textbook Resource Page for students who wish to explore other options.
Students can also obtain textbooks in their local areas or through online sources if they do not wish to utilize the University's rental library. There are many resources on the web for renting, purchasing, and selling textbooks. If you would like to purchase your textbooks, or are interested in exploring other delivery methods (digital or pdf versions), we have compiled a handy Textbook Resource Page for students who wish to explore other options.
Yes. California Coast University is accredited by the Distance Education Accrediting Commission (DEAC). The Distance Education Accrediting Commission is listed by the U.S. Department of Education as a recognized accrediting agency.
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