MKT 230
Consumer Behavior
Online Course

MKT 230 Consumer Behavior

3 Semester Units

Consumer Behavior explores not only the act of buying, but it also investigates how having—or not having—a product, service, idea, or experience affects our lives, how we view ourselves, and how we view others. This course examines consumer behavior as an ongoing process and includes discussions about current marketing trends—how consumers and technology have affected marketing, and how new marketing has affected consumers and their social environment.

Course Objectives

Upon successful completion of this course, students will be able to:

  • Understand the psychological foundations of consumer behavior.
  • Apply the mechanisms of influence that are most likely to lead consumers to change their attitudes, their beliefs, and, most importantly, their actions.
  • Analyze how products and commercial messages often appeal to our senses.
  • Understand how consumers learn about products and services.

If you are interested in taking this course, please explore a degree or certificate program below:

> Explore Business Administration Programs
> Explore Marketing Programs
> Explore General Studies Programs

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