MKT 121
Customer Service
Online Course

MKT 121 Customer Service

3 Semester Units

Customer Service focuses on building career success by applying proven principles that create customer satisfaction and loyalty. The text is skills-based and offers practical, immediately applicable information. It provides clear and concise guidance for developing the skills, attitudes, and thinking patterns needed to overcome many customer service challenges.

Course Objectives

Upon successful completion of this course, students will be able to:

  • Understand specific behaviors that engage customer.
  • Communicate effectively with customers via telephone, e-mail, chat, and face-to-face.
  • Strategically address and recover dissatisfied customers.
  • Develop skills for managing others in the pursuit of service excellence.
  • Understand the future directions in customer service.

If you are interested in taking this course, please explore a degree or certificate program below:

> Explore Marketing Programs

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