MKT 102 Introduction to Marketing

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"On behalf of the faculty and staff of California Coast University, I wish to welcome you. You have made an excellent choice for continuing your education and choosing an educational institution that will help you meet your goals. 
At California Coast University, we created our programs to support the learning of busy professionals seeking to deepen and to broaden their knowledge and skills; and to help our students meet both professional and personal goals.  We look forward to helping you find success on your educational journey!"  
Patricia Insley, Ed.D.,
Academic Vice President
online courses

MKT 102 Introduction to Marketing

3 Semester Units

Introduction to Marketing introduces leading marketing concepts on how customer value is the driving force behind every marketing strategy. Social, legal, economic, ethical and technological influences around the globe must be recognized and considered for effective marketing to occur. Students will learn how to recognize and implement these influences in their marketing strategies, and will be able to effectively navigate the complex world of marketing in a practical, approachable, and enjoyable way.

Course Objectives


Upon successful completion of this course, students will be able to:

  • Define marketing and the marketing process.
  • Have an understanding of the Marketplace of Consumers.
  • Design a customer-driven marketing strategy and marketing mix.
  • Understand how to create customer value and relationships.


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