MKT 102 Introduction to Marketing
3 Semester Units
Introduction to Marketing introduces leading marketing concepts on how customer value is the driving force behind every marketing strategy. Social, legal, economic, ethical and technological influences around the globe must be recognized and considered for effective marketing to occur. Students will learn how to recognize and implement these influences in their marketing strategies, and will be able to effectively navigate the complex world of marketing in a practical, approachable, and enjoyable way.
Upon successful completion of this course, students will be able to:
- Define marketing and the marketing process.
- Have an understanding of the Marketplace of Consumers.
- Design a customer-driven marketing strategy and marketing mix.
- Understand how to create customer value and relationships.