BAM 599 Strategic Management: Capstone

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"On behalf of the faculty and staff of California Coast University, I wish to welcome you. You have made an excellent choice for continuing your education and choosing an educational institution that will help you meet your goals. 
At California Coast University, we created our programs to support the learning of busy professionals seeking to deepen and to broaden their knowledge and skills; and to help our students meet both professional and personal goals.  We look forward to helping you find success on your educational journey!"  
Patricia Insley, Ed.D.,
Academic Vice President
online courses

BAM 599 Strategic Management: Capstone

3 Semester Units

Strategic Management: Capstone is designed to challenge student to integrate knowledge they have acquired across the breadth and depth of the master's program.  Students learn new strategy formulation, implementation, and evaluation concepts and techniques. Utilizing this new knowledge, coupled with knowledge acquired from other courses, students will be able to chart the future direction of different organizations. Knowledge of strategic management will enable students to analyze firms in different industries, make objective strategic decisions for companies, and justify those decisions through oral or written communication.

Course Objectives

Upon successful completion of this course, students will be able to:

  • Understand the strategic-management process.
  • Describe the benefits of good strategic management.
  • Write good vision and mission statements.
  • Discuss the value of establishing long-term objectives.
  • Describe a three-stage framework for choosing among alternative strategies.
  • Explain market segmentation and product positioning as strategy-implementation tools.
  • Describe a practical framework for evaluating strategies.


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