BAM 571
E-Commerce Management
Online Course

BAM 570 E-Commerce Management

3 Semester Units

E-Commerce Management provides students with an in-depth introduction to e-commerce. Students will examine the different concepts ranging from infrastructure, business models, marketing, security and social networks.

Course Objectives

Upon successful completion of this course, students will be able to:

  • Differentiate between traditional commerce and e-commerce.
  • Distinguish the infrastructure and technology needed to facilitate e-commerce.
  • Understand the business models, social issues and marketing of e-commerce.
  • Engage in real world e-commerce experiences in retail, media, auctions and social networks.

If you are interested in taking this course, please explore a degree or certificate program below:

> Explore Business Administration Programs
> Explore Business Management Programs

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