BAM 570 E-Commerce Management
3 Semester Units
E-Commerce Management provides students with an in-depth introduction to e-commerce. Students will examine the different concepts ranging from infrastructure, business models, marketing, security and social networks.
Upon successful completion of this course, students will be able to:
- Differentiate between traditional commerce and e-commerce.
- Distinguish the infrastructure and technology needed to facilitate e-commerce.
- Understand the business models, social issues and marketing of e-commerce.
- Engage in real world e-commerce experiences in retail, media, auctions and social networks.