BAM 570 E-Commerce Management

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"On behalf of the faculty and staff of California Coast University, I wish to welcome you. You have made an excellent choice for continuing your education and choosing an educational institution that will help you meet your goals. 
At California Coast University, we created our programs to support the learning of busy professionals seeking to deepen and to broaden their knowledge and skills; and to help our students meet both professional and personal goals.  We look forward to helping you find success on your educational journey!"  
Patricia Insley, Ed.D.,
Academic Vice President
online courses

BAM 570 E-Commerce Management

3 Semester Units

E-Commerce Management provides students with an in-depth introduction to e-commerce. Students will examine the different concepts ranging from infrastructure, business models, marketing, security and social networks.

Course Objectives

Upon successful completion of this course, students will be able to:

  • Differentiate between traditional commerce and e-commerce.
  • Distinguish the infrastructure and technology needed to facilitate e-commerce.
  • Understand the business models, social issues and marketing of e-commerce.
  • Engage in real world e-commerce experiences in retail, media, auctions and social networks.



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