BAM 560
Strategic Management
Online Course

BAM 560 Strategic Management

3 Semester Units

Strategic Management explores strategy formulation, implementation, and evaluation concepts and techniques in business organizations. Topics covered include the concept of a business model, the strategic significance of a company’s scope of operations, competing in international markets, and the role of corporate culture and leadership in reaching strategic objectives, as well as ethics, corporate social responsibility, and environmental sustainability as they pertain to strategy.

Course Objectives

Upon successful completion of this course, students will be able to:

  • Identify and define the study of strategic management including commonly used terms and key principles.
  • Demonstrate an understanding of processes related to strategic management including strategy formulation, strategy implementation, and strategy evaluation.
  • Evaluate key issues in strategic management including business ethics, social responsibility, global applications, the environment, competition, and technology.
  • Examine best practices for strategic management case analysis.
  • Demonstrate proficiency with academic writing related to strategic management.

If you are interested in taking this course, please explore a degree or certificate program below:

> Explore Business Administration Programs
> Explore Business Management Programs
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> Explore Marketing Programs

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