BAM 560
Strategic Management
Online Course

BAM 560 Strategic Management

3 Semester Units

Strategic Management explores new strategy formulation, implementation, and evaluation concepts and techniques in business organizations. Utilizing this new knowledge, coupled with knowledge acquired from other business courses, students will be able to chart the future direction of different organizations.

Course Objectives

Upon successful completion of this course, students will be able to:

  • Assess the strategic management process.
  • Analyze the benefits of good strategic management.
  • Consider the value of establishing long-term objectives.
  • Determine a three-stage framework for choosing among alternative strategies.
  • Evaluate market segmentation and product positioning as strategy implementation tools.
  • Determine a practical framework for evaluating strategies.

If you are interested in taking this course, please explore a degree or certificate program below:

> Explore Business Administration Programs
> Explore Business Management Programs
> Explore Health Care Administration Programs
> Explore Marketing Programs

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