BAM 511
Marketing Management
Online Course

BAM 511 Marketing Management

3 Semester Units

Marketing Management explores various marketing theories and practices with emphasis on four key dimensions of holistic marketing: internal marketing, integrated marketing, relationship marketing, and performance marketing. We will also discuss today’s economic, environmental, and technological changes in marketing, as well as address the topics of corporate social responsibility, business ethics, sustainability, and the importance of growth to organizations.

Course Objectives

Upon successful completion of this course, students will be able to:

  • Analyze the various fundamental marketing concepts.
  • Examine how marketing management has changed over time.
  • Distinguish between the necessary tasks for successful marketing management.
  • Evaluate the components of a modern marketing information system.

If you are interested in taking this course, please explore a degree or certificate program below:

> Explore Business Administration Programs
> Explore Business Management Programs
> Explore Health Care Administration Programs
> Explore Marketing Programs

CCU Online Courses FAQ

woman wearing graduation cap and gown pointing with megaphone
Ready to take your education to the next level?

We understand that making the choice to start or finish your degree is a big decision.

Contact us today and we can help answer any questions you may have. Or, if you are ready to start, apply now!