BAM 511 Marketing Management
3 Semester Units
Marketing Management explores various marketing theories and practices with emphasis on four key dimensions of holistic marketing: internal marketing, integrated marketing, relationship marketing, and performance marketing. We will also discuss today’s economic, environmental, and technological changes in marketing, as well as address the topics of corporate social responsibility, business ethics, sustainability, and the importance of growth to organizations.
Upon successful completion of this course, students will be able to:
- Analyze the various fundamental marketing concepts.
- Examine how marketing management has changed over time.
- Distinguish between the necessary tasks for successful marketing management.
- Evaluate the components of a modern marketing information system.