BAM 406 Business and Society
3 Semester Units
Business and Society explores both market and nonmarket components of the business world. While interrelated, managers must understand how the market and nonmarket environments interact and address those issues to achieve superior performance. To do this, the course combines the disciplines of economics, political science, and law to provide students with a deeper understanding of the complex managerial issues involved. The focus is on strategy and its implementation within the context of social, governmental and legal constraints.
Upon successful completion of this course, students will be able to:
- Analyze nonmarket issues and the formulation of nonmarket strategies.
- Analyze the framework based on the nonmarket issue life cycle for addressing a crisis.
- Discuss some of the political explanations for regulation.
- Understand the role of politics within environmental protection.
- Examine the market and nonmarket opportunities and risks.