BAM 406 Business and Society

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"On behalf of the faculty and staff of California Coast University, I wish to welcome you. You have made an excellent choice for continuing your education and choosing an educational institution that will help you meet your goals. 
At California Coast University, we created our programs to support the learning of busy professionals seeking to deepen and to broaden their knowledge and skills; and to help our students meet both professional and personal goals.  We look forward to helping you find success on your educational journey!"  
Patricia Insley, Ed.D.,
Academic Vice President
online courses

BAM 406 Business and Society

3 Semester Units

Business and Society explores both market and nonmarket components of the business world. While interrelated, managers must understand how the market and nonmarket environments interact and address those issues to achieve superior performance. To do this, the course combines the disciplines of economics, political science, and law to provide students with a deeper understanding of the complex managerial issues involved. The focus is on strategy and its implementation within the context of social, governmental and legal constraints.

Course Objectives

Upon successful completion of this course, students will be able to:

  • Analyze nonmarket issues and the formulation of nonmarket strategies.
  • Analyze the framework based on the nonmarket issue life cycle for addressing a crisis.
  • Discuss some of the political explanations for regulation.
  • Understand the role of politics within environmental protection.
  • Examine the market and nonmarket opportunities and risks.


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