BAM 402
Public Relations
Online Course

BAM 402 Public Relations

3 Semester Units

Public Relations is the values-driven management of relationships with groups of people that can influence an organization’s success. This course will examine how organizations can ethically and systematically build productive, mutually beneficial relationships with such groups, especially with the exponential growth of social media and emerging technologies. This course also discusses the dynamic growth of global communications and its challenge for the PR profession.

Course Objectives

Upon successful completion of this course, students will be able to:

  • Describe the history of the practice of public relations.
  • Discuss the different models of public relations.
  • Explain the role of values and ethics in public relations.
  • Discuss the key theories that underlie the practice of public relations.
  • Explain the purpose and use of various social media tools in the field of public relations.

If you are interested in taking this course, please explore a degree or certificate program below:

> Explore Business Management Programs
> Explore Health Care Administration Programs
> Explore Marketing Programs

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