BAM 402
Public Relations
Online Course
BAM 402 Public Relations
3 Semester Units
This course examines public relations as a values-driven management function focused on building productive, ethical, and mutually beneficial relationships between organizations and their key publics. Students explore foundational theories, historical development, social responsibility, and the use of emerging technologies and social media in contemporary PR practice. This course also examines the dynamic growth of global communications and the challenges it poses for public relations.
Course Objectives
Upon successful completion of this course, students will be able to:
- Examine the theoretical foundations, key terms, and historical development of public relations.
- Analyze the ethical and social responsibility issues that shape public relations practice.
- Evaluate best practices for using social media and emerging technologies in public relations.
- Assess the challenges and opportunities involved in the globalization of public relations.
- Demonstrate proficiency with academic writing related to public relations.
If you are interested in taking this course, please explore a degree or certificate program below:
> Explore Business Management Programs> Explore Health Care Administration Programs
> Explore Marketing Programs
CCU Online Courses FAQ
No. At this time, students may only enroll in a certificate or degree program and cannot enroll into a single course. We urge you to Explore All Programs to find a certificate or degree program best suited to your needs.
All of our programs are self-paced. This means you can complete your coursework as quickly or as slowly as your schedule permits as long as you complete one course every six months to remain an active student in good standing.
This course is structured into four units and a final exam. Each unit has a required essay and an open book multiple-choice exam.
Yes. Every course in the educational programs offered at California Coast University requires an assigned textbook. To assist students in managing the high costs of textbooks, CCU offers a rental library for all required texts.
Students can also obtain textbooks in their local areas or through online sources if they do not wish to utilize the University's rental library. There are many resources on the web for renting, purchasing, and selling textbooks. If you would like to purchase your textbooks, or are interested in exploring other delivery methods (digital or pdf versions), we have compiled a handy Textbook Resource Page for students who wish to explore other options.
Students can also obtain textbooks in their local areas or through online sources if they do not wish to utilize the University's rental library. There are many resources on the web for renting, purchasing, and selling textbooks. If you would like to purchase your textbooks, or are interested in exploring other delivery methods (digital or pdf versions), we have compiled a handy Textbook Resource Page for students who wish to explore other options.
Yes. California Coast University is accredited by the Distance Education Accrediting Commission (DEAC). The Distance Education Accrediting Commission is listed by the U.S. Department of Education as a recognized accrediting agency.
Please contact us. You can also download a CCU Brochure or complete a Request For Information Form Online.
