BAM 402 Public Relations

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"On behalf of the faculty and staff of California Coast University, I wish to welcome you. You have made an excellent choice for continuing your education and choosing an educational institution that will help you meet your goals. 
At California Coast University, we created our programs to support the learning of busy professionals seeking to deepen and to broaden their knowledge and skills; and to help our students meet both professional and personal goals.  We look forward to helping you find success on your educational journey!"  
Patricia Insley, Ed.D.,
Academic Vice President
online courses

BAM 402 Public Relations

3 Semester Units

Public relations introduces the foundations, history, and process of public relations. Students will be exposed to the dynamics of the various populations that public relations personnel work with, and will be able to apply basic systems and communication theory to be able to effectively arrive at solutions to deal with the situations which distinguish the field.

Course Objectives

Upon successful completion of this course, students will be able to:

  • Examine the different models of public relations.
  • Describe the history of the practice of public relations.
  • Identify the key theories that underlie the practice of public relations.
  • Explain the standard processes of the practice of public relations.
  • Examine the values, laws and ethics that govern the practice of public relations.


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