BAM 312 Business Communications

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Message from the Academic Vice President:

"On behalf of the faculty and staff of California Coast University, I wish to welcome you. You have made an excellent choice for continuing your education and choosing an educational institution that will help you meet your goals. 
At California Coast University, we created our programs to support the learning of busy professionals seeking to deepen and to broaden their knowledge and skills; and to help our students meet both professional and personal goals.  We look forward to helping you find success on your educational journey!"  
Patricia Insley, Ed.D.,
Academic Vice President
online courses

BAM 312 Business Communications

3 Semester Units

Business Communications covers the fundamental dimensions of communication: language and behavior. Alternatives for conveying messages are discussed. The course also covers, in detail, the various channels and media for business communication, with guidelines for effective and successful use of each.

Course Objectives

Upon successful completion of this course, students will be able to:

  • Show an understanding of the fundamentals of effective business communication and the writing process.
  • Write successful business letters, memos, e-mail correspondence and other short messages.
  • Gather information and communicate it effectively through writing, visuals and new technologies such as the Internet.
  • Plan and write formal reports and proposals.
  • Design and present effective oral presentations.
  • Create persuasive employment documents and display an understanding of successful interview techniques.


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