BAM 312
Business Communications
Online Course
BAM 312 Business Communications
3 Semester Units
Business Communications covers the fundamental dimensions of communication: language and behavior. Alternatives for conveying messages are discussed. The course also covers, in detail, the various channels and media for business communication, with guidelines for effective and successful use of each.
Course Objectives
Upon successful completion of this course, students will be able to:
- Describe the foundations of business communication and analyze why it is important.
- Demonstrate an understanding of the fundamentals of effective business communication and the writing process.
- Describe best practices in finding, evaluating, and processing information to effectively plan and write formal reports and proposals.
- Discuss how to develop and deliver effective business presentations with the use of slides and visual media.
- Assess the importance of writing employment messages, and describe best practices for interviewing for jobs.
- Demonstrate proficiency with academic writing related to business communications.
If you are interested in taking this course, please explore a degree or certificate program below:
> Explore Business Administration Programs> Explore Business Management Programs
> Explore Health Care Administration Programs
> Explore Marketing Programs
> Explore General Studies Programs
CCU Online Courses FAQ
No. At this time, students may only enroll in a certificate or degree program and cannot enroll into a single course. We urge you to Explore All Programs to find a certificate or degree program best suited to your needs.
All of our programs are self-paced. This means you can complete your coursework as quickly or as slowly as your schedule permits as long as you complete one course every six months to remain an active student in good standing.
This course is structured into four units and a final exam. Each unit has a required essay and an open book multiple-choice exam.
Yes. Every course in the educational programs offered at California Coast University requires an assigned textbook. To assist students in managing the high costs of textbooks, CCU offers a rental library for all required texts.
Students can also obtain textbooks in their local areas or through online sources if they do not wish to utilize the University's rental library. There are many resources on the web for renting, purchasing, and selling textbooks. If you would like to purchase your textbooks, or are interested in exploring other delivery methods (digital or pdf versions), we have compiled a handy Textbook Resource Page for students who wish to explore other options.
Students can also obtain textbooks in their local areas or through online sources if they do not wish to utilize the University's rental library. There are many resources on the web for renting, purchasing, and selling textbooks. If you would like to purchase your textbooks, or are interested in exploring other delivery methods (digital or pdf versions), we have compiled a handy Textbook Resource Page for students who wish to explore other options.
Yes. California Coast University holds accreditation through the Distance Education Accrediting Commission (DEAC). DEAC is listed by the United States Department of Education as a nationally recognized accrediting agency.
Please contact us. You can also download a CCU Brochure or complete a Request For Information Form Online.
