BAM 306 Principles of Marketing
3 Semester Units
Principles of Marketing examines the various functions of modern marketing including the market, product and price systems, distribution structure and promotional activities. Specialty field marketing, planning and evaluation of the marketing effort, and socially responsible global marketing are also explored.
Upon successful completion of this course, students will be able to:
- Outline the steps in the marketing process.
- Explain the importance of understanding customers and how marketing works to deliver customer value.
- Discuss a customer-driven marketing strategy.
- Describe the principles of sustainable marketing.