BAM 105
Introduction to Business
Online Course
BAM 105 Introduction to Business
3 Semester Units
Introduction to Business introduces the business world and the contemporary environment in which it operates. How business operations are managed and organized will be explored and the basic ideas of marketing processes and consumer behavior will be discussed. Additionally, students will become aware of the changing face of business, with its current technological and management information system advances.
Course Objectives:
Upon successful completion of this course, students will be able to:
- Describe the types of ethical and social responsibility issues that affect the contemporary business environment.
- Explain how businesses, operations, and people are organized and managed.
- Demonstrate an understanding of the principles of marketing, including marketing processes, consumer behavior, customer relationships.
- Explain the financial issues facing business today, including money, banking, securities and investments.
- Demonstrate an understanding of the utilization of information technology within a business environment.
- Demonstrate proficiency with academic writing related to the introduction to business course content.
If you are interested in taking this course, please explore a degree or certificate program below:
> Explore Business Administration Programs> Explore Business Management Programs
> Explore Health Care Administration Programs
> Explore Marketing Programs
> Explore General Studies Programs
CCU Online Courses FAQ
No. At this time, students may only enroll in a certificate or degree program and cannot enroll into a single course. We urge you to Explore All Programs to find a certificate or degree program best suited to your needs.
All of our programs are self-paced. This means you can complete your coursework as quickly or as slowly as your schedule permits as long as you complete one course every six months to remain an active student in good standing.
This course is structured into four units and a final exam. Each unit has a required essay and an open book multiple-choice exam.
Yes. Every course in the educational programs offered at California Coast University requires an assigned textbook. To assist students in managing the high costs of textbooks, CCU offers a rental library for all required texts.
Students can also obtain textbooks in their local areas or through online sources if they do not wish to utilize the University's rental library. There are many resources on the web for renting, purchasing, and selling textbooks. If you would like to purchase your textbooks, or are interested in exploring other delivery methods (digital or pdf versions), we have compiled a handy Textbook Resource Page for students who wish to explore other options.
Students can also obtain textbooks in their local areas or through online sources if they do not wish to utilize the University's rental library. There are many resources on the web for renting, purchasing, and selling textbooks. If you would like to purchase your textbooks, or are interested in exploring other delivery methods (digital or pdf versions), we have compiled a handy Textbook Resource Page for students who wish to explore other options.
Yes. California Coast University holds accreditation through the Distance Education Accrediting Commission (DEAC). DEAC is listed by the United States Department of Education as a nationally recognized accrediting agency.
Please contact us. You can also download a CCU Brochure or complete a Request For Information Form Online.
