BAM 105 Introduction to Business

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"On behalf of the faculty and staff of California Coast University, I wish to welcome you. You have made an excellent choice for continuing your education and choosing an educational institution that will help you meet your goals. 
At California Coast University, we created our programs to support the learning of busy professionals seeking to deepen and to broaden their knowledge and skills; and to help our students meet both professional and personal goals.  We look forward to helping you find success on your educational journey!"  
Patricia Insley, Ed.D.,
Academic Vice President
online courses

BAM 105 Introduction to Business

3 Semester Units

Introduction to Business introduces the business world and the contemporary environment in which it operates. How business operations are managed and organized will be explored and the basic ideas of marketing processes and consumer behavior will be discussed. Additionally, students will become aware of the changing face of business, with its current technological and management information system advances.

Course Objectives:

Upon successful completion of this course, students will be able to:

  • Describe the contemporary business environment.
  • Explain how businesses and business operations are managed and organized.
  • Describe the importance of people within organizations.
  • Relate the principles of marketing, including marketing processes and consumer behavior.
  • Understand the importance of managing information systems and electronic commerce; understand principles of accounting.
  • Explain the financial issues facing business today, including money, banking, securities and investments.


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