MKT 555
Retail Management
Online Course
MKT 555 Retail Management
3 Semester Units
Retail Management focuses on the exciting and dynamic aspects of retailing. The course is designed to seamlessly meld the traditional framework of retailing with the realities of the competitive environment and the emergence of high technology as a backbone for retailing in the twenty-first century. Key retail management concepts are reinforced with current, real-world examples that bridge the gap between theory and practice.
Course Objectives
Upon successful completion of this course, students will be able to:
- Summarize the process of retailing and examine the reasons for studying retailing.
- Describe the process of situation analysis in retail management.
- Examine best practices for targeting customers and gathering information.
- Analyze and discuss how target market consumer behaviors influence retail location decisions.
- Demonstrate proficiency with academic writing related to retail management.
If you are interested in taking this course, please explore a degree or certificate program below:
> Explore Marketing ProgramsCCU Online Courses FAQ
No. At this time, students may only enroll in a certificate or degree program and cannot enroll into a single course. We urge you to Explore All Programs to find a certificate or degree program best suited to your needs.
All of our programs are self-paced. This means you can complete your coursework as quickly or as slowly as your schedule permits as long as you complete one course every six months to remain an active student in good standing.
This course is structured into four units and a final exam. Each unit has a required essay and an open book multiple-choice exam.
Yes. Every course in the educational programs offered at California Coast University requires an assigned textbook. To assist students in managing the high costs of textbooks, CCU offers a rental library for all required texts.
Students can also obtain textbooks in their local areas or through online sources if they do not wish to utilize the University's rental library. There are many resources on the web for renting, purchasing, and selling textbooks. If you would like to purchase your textbooks, or are interested in exploring other delivery methods (digital or pdf versions), we have compiled a handy Textbook Resource Page for students who wish to explore other options.
Students can also obtain textbooks in their local areas or through online sources if they do not wish to utilize the University's rental library. There are many resources on the web for renting, purchasing, and selling textbooks. If you would like to purchase your textbooks, or are interested in exploring other delivery methods (digital or pdf versions), we have compiled a handy Textbook Resource Page for students who wish to explore other options.
Yes. California Coast University holds accreditation through the Distance Education Accrediting Commission (DEAC). DEAC is listed by the United States Department of Education as a nationally recognized accrediting agency.
Please contact us. You can also download a CCU Brochure or complete a Request For Information Form Online.
