Graduate Certificate in Marketing Studies

Connect Now

phone Call: 1 888 228-8648

Apply for Admission

Request Information

Send a Message

Find us @ social-FB_off social-GP_off social-TW_off social-IN_off

Find Your Path To Success

 
h4_bg
video-modal

Message from the Academic Vice President:

"On behalf of the faculty and staff of California Coast University, I wish to welcome you. You have made an excellent choice for continuing your education and choosing an educational institution that will help you meet your goals. 
 
At California Coast University, we created our programs to support the learning of busy professionals seeking to deepen and to broaden their knowledge and skills; and to help our students meet both professional and personal goals.  We look forward to helping you find success on your educational journey!"  
Patricia Insley, Ed.D.,
Academic Vice President

 

h4_bg
course-icon-B

Graduate Certificate in Marketing Studies

The graduate certificate program in Marketing Studies meets the need for a focused graduate preparation for employment or job enhancement in marketing or advertising. The program is designed for students interested in understanding the fundamental concepts of marketing and how to apply these concepts through case studies and company and non-profit organization projects. Students will learn what it takes to manage marketing communications in an integrated fashion with coordination in terms of messages, positions and timing that is developed in support of overall organizational objectives. Students also gain an understanding of consumer behavior, along with the knowledge and tools needed to coordinate marketing elements into integrated campaigns.

Courses required are listed below. Please click on the course to read a description.

plus-sign BAM 511 Marketing Management

3 Semester Units

Marketing Management introduces basic marketing principles and policies and explores various marketing functions with an emphasis on marketing strategy planning and the integration of marketing with other business activities and functions. Price policies and controls are discussed, as well as the various trade channels, merchandising, market research, government regulations, and competitive practices.

Course Objectives

Upon successful completion of this course, students will be able to:

  • Analyze the various fundamental marketing concepts.
  • Examine how marketing management has changed over time.
  • Distinguish between the necessary tasks for successful marketing management.
  • Examine what is included in a marketing plan.
  • Evaluate the components of a modern marketing information system.
  • Evaluate branding and how it works.
  • Analyze the steps involved in developing an advertising program.

 

plus-sign MKT 512 Sales Management

3 Semester Units

Sales Management offers an in-depth analysis of professional selling practices with emphasis on the selling process and sales management. The development of territories, determining potentials and forecasts, and setting quotas will all be explored to help students become familiar with the issues and decisions companies face in developing and managing an effective sales force.

Course Objectives

Upon successful completion of this course, students will be able to:

  • Examine the basic and essential principles and concepts of personal selling and sales management in the global marketplace.
  • Evaluate the role sales plays within a company’s dynamic micro/macro environment.
  • Develop effective decision-making skills as sales managers.
  • Develop interpretive and investigative research skills.
  • Compare ethical and unethical sales practices both within and outside the U.S.

 

plus-sign MKT 542 Global Marketing

3 Semester Units

The importance of global marketing today can be seen in the company rankings compiled by the Wall Street Journal, Fortune, Financial Times and other publications. Whether ranked by revenues, market capitalization or some other measure, most of the world’s major corporations are active regionally or globally. The size of global markets for individual industries or product categories helps explain why companies “go global”. Global markets for some product categories represent hundreds of billions of dollars in annual sales; other markets are much smaller. Whatever the size of the opportunity, successful industry competitors ?nd that increasing revenues and pro?ts mean seeking markets outside the home country.

Course Objectives

Upon successful completion of this course, students will be able to:

  • Categorize the different types of leverage utilized by companies with global operations.
  • Distinguish the major source of information for headquarter executives of global companies.
  • Compare and contrast a local, an international and a global product or brand.
  • Critique the role of public relations in global marketing.
  • Cite the global issues associated with physical distribution and transportation.

 

 

plus-sign MKT 552 Value Marketing

3 Semester Units

Value Marketing focuses on essential marketing concepts including creating, planning, strategies, research, consumer behavior, target marketing and evaluation. The role of marketing in the organization and the role of marketing in society are also explored with an emphasis on helping students learn how to develop responsive and effective marketing strategies that meet customer needs.

Course Objectives

Upon successful completion of this course, students will be able to:

  • Analyze the evolution of the marketing concept.
  • Examine the big picture of international marketing and the decisions firms must make when they consider globalization.
  • Evaluate consumer behavior and explain the purchase decisionmaking process.
  • Recognize the importance of pricing and how marketers set objectives for their pricing strategies.
  • Explore the various components of advertising.

 

Did you know, California Coast University offers affordable tuition payment options to help you get the education you deserve?

sub-hero