Undergraduate Certificate in Business Administration

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Message from the Academic Vice President:

"On behalf of the faculty and staff of California Coast University, I wish to welcome you. You have made an excellent choice for continuing your education and choosing an educational institution that will help you meet your goals. 
 
At California Coast University, we created our programs to support the learning of busy professionals seeking to deepen and to broaden their knowledge and skills; and to help our students meet both professional and personal goals.  We look forward to helping you find success on your educational journey!"  
Patricia Insley, Ed.D.,
Academic Vice President

 

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Undergraduate Certificate in Business Administration

The undergraduate certificate program in Business Administration is designed to allow students to develop an ability to reach effective business and industry decisions by recognizing issues, examining alternatives and effectively communicating successful solutions. Students will be introduced to business communication skills, business law and ethics and organizational theories that pertain to their professional interests.

Courses required are listed below. Please click on the course to read a description.

plus-sign BAM 105 Introduction to Business

3 Semester Units

Introduction to Business introduces the business world and the contemporary environment in which it operates. How business operations are managed and organized will be explored and the basic ideas of marketing processes and consumer behavior will be discussed. Additionally, students will become aware of the changing face of business, with its current technological and management information system advances.

Course Objectives:

Upon successful completion of this course, students will be able to:

  • Describe the contemporary business environment.
  • Explain how businesses and business operations are managed and organized.
  • Describe the importance of people within organizations.
  • Relate the principles of marketing, including marketing processes and consumer behavior.
  • Understand the importance of managing information systems and electronic commerce; understand principles of accounting.
  • Explain the financial issues facing business today, including money, banking, securities and investments.

 

plus-sign BAM 312 Business Communications

3 Semester Units

Business Communications covers the fundamental dimensions of communication: language and behavior. Alternatives for conveying messages are discussed. The course also covers, in detail, the various channels and media for business communication, with guidelines for effective and successful use of each.

Course Objectives

Upon successful completion of this course, students will be able to:

  • Show an understanding of the fundamentals of effective business communication and the writing process.
  • Write successful business letters, memos, e-mail correspondence and other short messages.
  • Gather information and communicate it effectively through writing, visuals and new technologies such as the Internet.
  • Plan and write formal reports and proposals.
  • Design and present effective oral presentations.
  • Create persuasive employment documents and display an understanding of successful interview techniques.

 

plus-sign BAM 406 Business and Society

3 Semester Units

Business and Society explores both market and nonmarket components of the business world. While interrelated, managers must understand how the market and nonmarket environments interact and address those issues to achieve superior performance. To do this, the course combines the disciplines of economics, political science, and law to provide students with a deeper understanding of the complex managerial issues involved. The focus is on strategy and its implementation within the context of social, governmental and legal constraints.

Course Objectives

Upon successful completion of this course, students will be able to:

  • Analyze nonmarket issues and the formulation of nonmarket strategies.
  • Analyze the framework based on the nonmarket issue life cycle for addressing a crisis.
  • Discuss some of the political explanations for regulation.
  • Understand the role of politics within environmental protection.
  • Examine the market and nonmarket opportunities and risks.

 

plus-sign BAM 410 Organizational Theory and Behavior

3 Semester Units

Organizational Theory and Behavior emphasizes the relationships among individuals, groups, organizations, and society. It presents a dynamic, systems approach to understanding and facilitating work relationships. Emphasis is given to the interaction of individual values, attitudes, needs, abilities, traits, and motivation within teams and organizations.

Course Objectives

Upon successful completion of this course, students will be able to:

  • Identify the challenges and opportunities managers have in applying Organizational Behavior (OB) concepts.
  • Show how culture affects our understanding of intellectual abilities, biographical characteristics, and learning.
  • Describe the main functions of communication.
  • Identify the six elements of an organization’s structure.

 

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