Bachelor of Science in Business Administration (B.S.)

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Program Objectives:

The students are expected to do the following upon successful completion of the program:

  • Compare and contrast theories and research related to relevant models of business administration.
  • Express key concepts and theories related to business administration, in written form, utilizing prescribed essay criteria.
  • Examine various theories relevant and applicable to the field of business administration based on industry specific research and best practices.
  • Identify the practical applications needed to integrate management, marketing, accounting and finance concepts to improve short and long-term organizational performance.
  • Examine various forms of technology currently used within the business administration field.
  • Demonstrate knowledge in the areas of science, social sciences, arts and humanities, and basic subjects including mathematics, English, U.S. history and government.
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Bachelor of Science in Business Administration (B.S.)

Business is a vital element of everyday life. In fact, the business model can be seen throughout organizations at just about every level. Virtually all establishments, regardless of whether they sell goods or provide services, are structured around some form of a business model in one way or another.

The Bachelor of Science in Business Administration familiarizes students with the main concepts revolving around the common practices of business and its constantly changing nature. With a well-rounded curriculum that focuses on the key components necessary to fully understand business, students will acquire essential knowledge in subjects such as management, communications, and operations.

The BS Business Administration program is a great fit not only for those who are interested in a business-related career field, but also those who are already working in the industry and are looking to expand their knowledge to assist with promoting to a higher level. 

The Bachelor of Science degree in Business Administration requires students to complete a total of 126 semester units comprised of the following:

  • 14 core courses;
  • 14 general education courses; and
  • 14 elective courses.

**Requirements are fulfilled through coursework completed at California Coast University, coursework completed at other recognized educational institutions, and/or professional/specialized training. Previously completed coursework and training will be evaluated to determine all applicable transfer credit. Individual requirements may vary based on the transfer credit or specialized training.

    Bachelor of Science in Business Administration (B.S.) Core Courses

    Courses required are listed below. Please click on the course to read a description.

    plus-sign BAM 105 Introduction to Business

    3 Semester Units

    Introduction to Business introduces the business world and the contemporary environment in which it operates. How business operations are managed and organized will be explored and the basic ideas of marketing processes and consumer behavior will be discussed. Additionally, students will become aware of the changing face of business, with its current technological and management information system advances.

    Course Objectives:

    Upon successful completion of this course, students will be able to:

    • Describe the contemporary business environment.
    • Explain how businesses and business operations are managed and organized.
    • Describe the importance of people within organizations.
    • Relate the principles of marketing, including marketing processes and consumer behavior.
    • Understand the importance of managing information systems and electronic commerce; understand principles of accounting.
    • Explain the financial issues facing business today, including money, banking, securities and investments.

     

    plus-sign BAM 110 Introduction to Accounting

    3 Semester Units

    Introduction to Accounting reviews the basic approach to accounting with an emphasis on recording, measuring and communicating the accounting data of business. Basic accounting concepts will be explored, including the effects of transactions on financial statements, payroll accounting, accounting for professional and merchandising operations and state and federal income tax deductions.

    Course Objectives:

    Upon successful completion of this course, students will be able to:

    • Prepare an income statement, a statement of owner’s equity, and a balance sheet.
    • Understand the concept of journalizing: analyzing and recording business transactions into a journal.
    • Learn how to deposit, write, and endorse checks for a checking account.
    • Calculate gross pay, employee payroll tax deductions for federal income tax withholding, state income tax withholding, FICA (OASDI, Medicare), and net pay.
    • Understand how to record and post purchase and sale transactions.
    • Calculate depreciation using one of four methods: straight line, declining balance, units of production, and sum of the years’ digits.

     

    plus-sign BAM 118 Computing Concepts

    3 Semester Units

    Computing Concepts serves as an introduction to computer terminology and computer equipment and provides fundamental concepts for using PC-based software. Topics covered include computer hardware and its operation, operating systems, application software and the Internet. Emphasis is placed on the use of computers to assist with business issues. The impact of computers on our lives is also explored.

    Course Objectives:

    Upon successful completion of this course, students will be able to:

    • Discuss the two major categories and the various types of computers.
    • Describe methods for accessing the Internet.
    • Explain the two major components of system software.
    • Understand basic networking concepts.

     

    plus-sign BAM 223 Principles of Economics

    3 Semester Units

    Principles of Economics demonstrates the relevance of economics through real-world business examples. The first part of the course presents microeconomic analysis such as consumer behavior, market structure, firm strategy, and corporate governance. The latter part of the course provides a comprehensive coverage of macroeconomic models, theory and policy issues including GDP, payroll employment, long-run growth, and business cycles.

    Course Objectives:

    Upon successful completion of this course, students will be able to:

    • Discuss the foundations of economics as well as the role of models in economic analysis.
    • Discuss the variables that influence supply and demand and explain the effect of government-imposed price ceilings and floors.
    • Understand the structure and functions of firms and the Stock Market.
    • Discuss GDP and the difference between real and nominal GDP.

     

    plus-sign BAM 225 Information Management

    3 Semester Units

    Information Management is an introductory course designed to provide in-depth coverage of essential concepts and important terminologies. Course material covers cache memory, OS/2 and Macintosh OS, CD-ROM, CAD/CAM, desktop publishing, computer viruses and graphics. Topics include robotics, decision support systems, fifth-generation computers, expert systems, and artificial intelligence.

    Course Objectives:

    Upon successful completion of this course, students will be able to:

    • Describe how information systems contribute to and operate in the business environment.
    • Summarize how hardware, software, and various kinds of networks contribute to information technology.
    • Identify ways that information systems contribute to personal productivity, problem solving, business operations, and management decision making.
    • Summarize the information system development process.

     

    plus-sign BAM 306 Principles of Marketing

    3 Semester Units

    Principles of Marketing examines the various functions of modern marketing including the market, product and price systems, distribution structure and promotional activities. Specialty field marketing, planning and evaluation of the marketing effort, and socially responsible global marketing are also explored.

    Course Objectives:

    Upon successful completion of this course, students will be able to:

    • Outline the steps in the marketing process.
    • Explain the importance of understanding customers and how marketing works to deliver customer value.
    • Discuss a customer-driven marketing strategy.
    • Describe the principles of sustainable marketing.

     

    plus-sign BAM 312 Business Communications

    3 Semester Units

    Business Communications covers the fundamental dimensions of communication: language and behavior. Alternatives for conveying messages are discussed. The course also covers, in detail, the various channels and media for business communication, with guidelines for effective and successful use of each.

    Course Objectives

    Upon successful completion of this course, students will be able to:

    • Show an understanding of the fundamentals of effective business communication and the writing process.
    • Write successful business letters, memos, e-mail correspondence and other short messages.
    • Gather information and communicate it effectively through writing, visuals and new technologies such as the Internet.
    • Plan and write formal reports and proposals.
    • Design and present effective oral presentations.
    • Create persuasive employment documents and display an understanding of successful interview techniques.

     

    plus-sign BAM 313 Introduction to Financial Management

    3 Semester Units

    Introduction to Financial Management introduces students to the elementary principles and motives of financial management, and covers basic fundamental principles of short-term financing, time value of money, risk and value, and cost. Students will understand the interrelationships underlying the various data and techniques in which financial decisions are based, and will be able to analyze financial data and apply basic concepts to make confident financial decisions in their respective business futures.

    Course Objectives

    Upon successful completion of this course, students will be able to:

    • Understand the scope and environment of financial management.
    • Comprehend the valuation of financial assets.
    • Confidently understand investment in long term assets.
    • Analyze capital structure and dividend policy.

     

    plus-sign BAM 315 Principles of Management

    3 Semester Units

    Principles of Management serves as an introduction to the discipline of management. It is designed to integrate the accepted theories in the area with real world applications to provide students with the basic knowledge and skills needed for managing others. This course begins with a discussion of the current issues in management and then proceeds to cover the traditional functions of management: planning, organizing, leading, and controlling. By the end of this course, students should have an understanding of the needs of modern public and private organizations, including emerging national and international trends.

    Course Objectives

    Upon successful completion of this course, students will be able to:

    • Identify the principles of managing formal organizations.
    • Recognize the various challenges faced by today’s managers.
    • Give examples of organizations engaging in the management functions of planning, organizing, leading and controlling. 

     

    plus-sign BAM 317 Business Law

    3 Semester Units

    The concept of preventive law is central to a law course designed for business students. Business Law discusses law in a business context rather than in the abstract, employing the practical approach that using the law makes it easier to reach business objectives.

    Course Objectives

    Upon successful completion of this course, students will be able to:

    • Apply critical thinking and legal reasoning in business situations.
    • Link the law to other business disciplines you study.
    • Understand how technology is affecting the law.
    • Incorporate ethics into your analysis of the legal environment of business.
    • Apply legal principles in a global context of business.

     

    plus-sign BAM 401 International Business

    3 Semester Units

    International Business reviews the key concepts of international trade ad the way it affects the nature of global economic activity. Concepts such as globalization, cultural and political environments, world financial environments, and global strategies are all explored to help students gain a global perspective and to be confident and familiar with international business operations.

    Course Objectives

    Upon successful completion of this course, students will be able to:

    • Understand why companies engage in international business and why international business growth has accelerated.
    • Describe the different ways in which a company can accomplish its global objectives.
    • Understand and deal with cultural differences.
    • Illustrate the major means by which trade is restricted and regulated.
    • Identify the major characteristics of the foreign-exchange market and how governments control the flow of currencies across national borders.
    • Identify the dimensions that shape how managers develop strategy.
    • Introduce the ideas of export and import.
    • Comprehend why and how companies make foreign direct investments.
    • Profile the evolving understanding of the organization of international business.

     

    plus-sign BAM 406 Business and Society

    3 Semester Units

    Business and Society explores both market and nonmarket components of the business world. While interrelated, managers must understand how the market and nonmarket environments interact and address those issues to achieve superior performance. To do this, the course combines the disciplines of economics, political science, and law to provide students with a deeper understanding of the complex managerial issues involved. The focus is on strategy and its implementation within the context of social, governmental and legal constraints.

    Course Objectives

    Upon successful completion of this course, students will be able to:

    • Analyze nonmarket issues and the formulation of nonmarket strategies.
    • Analyze the framework based on the nonmarket issue life cycle for addressing a crisis.
    • Discuss some of the political explanations for regulation.
    • Understand the role of politics within environmental protection.
    • Examine the market and nonmarket opportunities and risks.

     

    plus-sign BAM 410 Organizational Theory and Behavior

    3 Semester Units

    Organizational Theory and Behavior emphasizes the relationships among individuals, groups, organizations, and society. It presents a dynamic, systems approach to understanding and facilitating work relationships. Emphasis is given to the interaction of individual values, attitudes, needs, abilities, traits, and motivation within teams and organizations.

    Course Objectives

    Upon successful completion of this course, students will be able to:

    • Identify the challenges and opportunities managers have in applying Organizational Behavior (OB) concepts.
    • Show how culture affects our understanding of intellectual abilities, biographical characteristics, and learning.
    • Describe the main functions of communication.
    • Identify the six elements of an organization’s structure.

     

    plus-sign MKT 230 Consumer Behavior

    3 Semester Units

    Consumer Behavior focuses on the examination and application of consumer behavior principles to the development and implementation of marketing strategies. The text explains how "new media" (e.g., the expansive internet, enhanced cell phones, specialized search engines, E-commerce-oriented websites, and TiVo-like devices) has greatly influenced the marketer's ability to more precisely track and understand consumer behavior. Substantial attention is given to consumer online behavior, and the importance and power of the internet and other digital technologies in facilitationg consumer communications, as well as their ability to purchase products online.

    Course Objectives

    Upon successful completion of this course, students will be able to:

    • Understand the psychological foundations of consumer behavior.
    • Apply the mechanisms of influence that are most likely to lead consumers to change their attitudes, their beliefs, and, most importantly, their actions.
    • Analyze how products and commercial messages often appeal to our senses.
    • Understand how consumers learn about products and services.

     

    Bachelor of Science in Business Administration (B.S.) General Education Courses

    Courses required are listed below. Please click on the course to read a description.

    plus-sign GED 102 The Human Body (Natural Sciences)

    3 Semester Units

    The Human Body is intended for students who are interested in gaining a basic understanding of the human body—its shape, structure, parts—and how these various components work and function. With this knowledge, students will be able to see how such information can be used to diagnose and treat various diseases.

    Course Objectives

    Upon successful completion of this course, students will be able to:

    • Understand the function and structure of the human body.
    • Distinguish between the various types of diseases.
    • Examine the interrelationships of all body systems.

     

    plus-sign GED 108 Environmental Science (Natural Sciences)

    3 Semester Units

    Environmental Science is an interdisciplinary approach to environmental sci­ence, focusing on the interrelatedness of humans and the natural world. Historical perspectives, economic and political realities, var­ied social experiences and ethnic backgrounds are integrated into the identification of major issues and the search for possible solutions.

    Course Objectives

    Upon successful completion of this course, students will be able to:

    • Define sustainability, sound science and stewardship—the three unifying themes in environmental science.
    • Examine the international and U.S. measures taken to mitigate climate change and evaluate their effectiveness.
    • Evaluate how our national energy policies encourage both renewable energy and energy conservation.
    • Explain how the science of ecology can be described as a hierarchy of questions, describe the questions different types of ecologists ask, and anticipate different experiments they might do, all within the same natural systems.

     

    plus-sign GED 210 Introduction to Cultural Anthropology (Social Sciences)

    3 Semester Units

    This course presents observations and inferences of the human experience and the corresponding role of anthropology. Specifically, it will emphasize three unifying themes: the diversity of human societies and cultural patterns, the similarities that make all humans fundamentally alike, and the interconnections between the sciences and humanities within anthropology.

    Course Objectives

    Upon successful completion of this course, students will be able to:

    • Comprehend the human experience and the role of anthropology.
    • Examine and understand the ways in which human groups reflect upon their culture and social organization through the use of language and symbols.
    • Explore contemporary issues and careers in anthropology.
    • Examine the relationship between biology and culture.

     

    plus-sign GED 215 Psychology of Adjustment (Social Sciences)

    3 Semester Units

    Psychology of Adjustment explores major perspectives on psychology and pro­vides opportunities for students to apply useful concepts to their personal lives. Content is drawn from theory and research in dif­ferent areas of psychology and covers personality development, stress management, health issues, relationships, work, life span development and other areas of life.

    Course Objectives

    Upon successful completion of this course, students will be able to:

    • Understand how society and technology today have far reaching effects on social change
    • Understand the stages of lifespan development
    • Explore various venues to manage emotions and the dynamics of relationships, as well as sexuality in our society
    • Learn and understand group dynamics
    • Understand the stages of love and commitment
    • Describe the features of a psychological disorder and discuss the prevalence and incidence of various disorders
    • Describe and understand the various psychological approaches for treatment
    • Identify and explain the models of grief work

     

    plus-sign GED 216 Introduction to Sociology (Social Sciences)

    3 Semester Units

    Introduction to Sociology is a study of how society influences the way people act, think and feel. Culture, society, social interactions, social class and gender stratification all influence every part of who people are, how they behave and how they participate in their existence on this earth. An introduction to social problems including minority inequality, aging and death, women’s rights and urban problems, in general, is also explored.

    Course Objectives

    Upon successful completion of this course, students will be able to:

    • Discover a fresh and exciting way to see yourself within the larger social world.
    • Understand that the United States and other rich nations cast long shadows affecting social life in poorer nations around the world.
    • Discover how to apply sociology in your everyday life.

     

    plus-sign GED 260 Criminology (Social Sciences)

    3 Semester Units

    Criminology emphasizes the wide and interdisciplinary variety of academic perspectives that contribute to a thorough and well-informed understanding of the crime problem. It addresses the latest social issues and discusses innovative criminological perspectives within a well-grounded and traditional theoretical framework. Students will learn to think critically about the causes of crime and discover the correlations between crime theory, crime policy and crime prevention.

    Course Objectives

    Upon successful completion of this course, students will be able to:

    • Recognize the various methods currently used to collect and disseminate crime data.
    • Recognize the role of criminological research in theory development and display an understanding of various types of research designs.
    • Identify the fundamental assumptions made by biological theories of crime causation.
    • Identify the major principles of psychological perspectives as they relate to criminal behavior.
    • Provide an overview of the history of drugs, drug abuse, and drug control legislation in the United States.

     

    plus-sign GED 120 Introduction to Humanities (Humanities/Fine Arts)

    3 Semester Units

    Introduction to Humanities explores the conduct of human life with emphasis on understanding the aesthetic sense—an important element in the art of being human. The course focuses on key events, styles, movements and figures of Western art, philosophy and religion, which are all essential to exploring the aesthetic human experience. Students will learn to think critically about how past themes, movements and creative geniuses have impacted—and still influence—the modern world which we live in today.

    Course Objectives

    Upon successful completion of this course, students will be able to:

    • Assess the features that characterize the beginnings of human cultures.
    • Explore the rise of Christianity and other major religions.
    • Compare and contrast the similarities and differences between the French and the American revolution.
    • Analyze the postmodern era.

     

    plus-sign GED 130 Introduction to Civilization (Humanities/Fine Arts)

    3 Semester Units

    Introduction to Civilization is a presentation of civilization’s major happenings including the cultural, social, political and economic development of the world from the 1400’s to the present. A survey of world civilizations is explored and interactions between or among civilizations are stressed, leading to a better understanding of where man has been and where he is now.

    Course Objectives

    Upon successful completion of this course, students will be able to:

    • Understand and share the fascination of the historian toward the past.
    • Explore the history of the world and the significance of this study.
    • Discover how history offers perspective and guidance in forming a personal view of human development.
    • Construct your interpretations of how historians examine the values—the motives, wishes, desires, visions—of people of the past.

     

    plus-sign GED 240 Art History (Humanities/Fine Arts)

    3 Semester Units

    This course examines the visual arts including painting, sculpture, printmaking, photography, and architecture from prehistory to the present. While emphasis is placed on the arts of Europe and the United States, those of Africa and Asia are also discussed.

    Course Objectives

    Upon successful completion of this course, students will be able to:

    • Be familiar with the different types of visual arts, media, and techniques.
    • Understand the development of art across regions and time periods.
    • Understand the relationship of art to historical events and religion.
    • Be familiar with the role of artists and patrons and the development of the art market.
    • Be able to describe, analyze, and research a work of art using the appropriate terminology.

     

    plus-sign GED 250 World Religions (Humanities/Fine Arts)

    3 Semester Units

    This is an introductory course in world religions. It places the world’s religions in historical context, illustrating the complex dynamic of each religion over time, while also presenting current beliefs, practices, and group formations. Conceptual, worship and social factors of religious experiences from the past to present are examined. Religion’s role in the environment of present and future crises is explored, as well as the challenges of ecology, technology, and globalization—all which have an impact on spirituality.

    Course Objectives

    Upon successful completion of this course, students will be able to:

    • Discuss the balanced and empathetic approach that is necessary to understand the religions of the world.
    • Understand that in this world there is an increasing amount of difficult choices concerning a growing awareness of current injustices, religion included, that can not avoid challenge and criticism.
    • Discuss how religion has responded to present developments in ecology, technology, globalization, and other trends, and what possible futures for religion there may be in light of them.
    • Discuss religious movements in the hope that appreciation of the dynamic, changing quality of religion will be enhanced.
    • Understand that human empathy can furnish an awareness of what the information presented means to human beings for whom they are gateways to ultimate meaning.

     

    plus-sign GED 132 United States Government (Basic Subjects)

    3 Semester Units

    United States Government reviews and examines the institutions of the American political system: the presidency, Congress, the judiciary and state and local governments. It also examines political parties and the roles they have played in the development of the American polyarchy.

    Course Objectives

    Upon successful completion of this course, students will be able to:

    • Classify and explain the politics of different issues.
    • Analyze how power is divided between the national government and the states under the Constitution.
    • Assess how legislative productivity of the U.S. Congress has varied over time.
    • Evaluate why environmental policies are designed and enforced differently in America than in other industrialized nations.
    • Assess how the challenge of political leadership has changed since the days of the Constitutional Convention.

    plus-sign GED 150 Mathematics (Basic Subjects)

    3 Semester Units

    Mathematics provides an introduction to college mathematics by building essential skills one at a time. The course starts with the basics of whole numbers, fractions and decimals and then moves into basic geometry, statistics and concludes with an introduction to algebra. This course is complete with examples, exercises, and practice problems to ensure your success.

    Course Objectives

    Upon successful completion of this course, students will be able to:

    • Apply addition, subtraction, multiplication, division and fractions to real life situations.
    • Estimate sums, differences, products, and quotients of decimals.
    • Solve applied problems involving metric and American units.
    • Find the mean, median and mode of a set of numbers.
    • Solve problems involving comparisons, geometric formulas, and rates and percents.

     

    plus-sign GED 155 English (Basic Subjects)

    3 Semester Units

    English will help students to develop the key skills that will make them good communicators and valued members of the workforce: reading and comprehending, building a substantial vocabulary, using grammatically correct English and speaking and writing the language that is necessary for success in the workplace. This course is designed to help all levels of students from those with language skill deficiencies, or English as a second language, to professionals and businesspeople.

    Course Objectives

    Upon successful completion of this course, students will be able to:

    • Describe the basic parts of speech used in standard English.
    • Recognize the various components of speech used in a sentence.
    • Explain how to use various types of reference tools to aid in writing.
    • Compose a business letter, memo, e-mail and essay.

     

    plus-sign GED 232 Early U.S. History (Basic Subjects)

    3 Semester Units

    Early U.S. History explores the history of the United Sates from native American societies before 1492 to the year 1877, with an in-depth analysis of the transition in United States history from pre-colonial beginnings to an independent national state. This course will survey the historical, cultural, political and economic events that shaped early United States history.

    Course Objectives

    Upon successful completion of this course, students will be able to:

    • Discuss the various groups of Europeans that immigrated to the American colonies during the eighteenth century and understand how these groups add to the complexity and diversity of the American colonial population.
    • Explain the impact of the American Revolution on the status of women, African Americans, and Native Americans.
    • Outline the major points of both the religious and racial justifications for slavery and explain the circumstances in which each argument was more likely to be used.
    • Explain the long-term impact of the Fourteenth and Fifteenth Amendments as protections against racial discrimination.

     

    Bachelor of Science in Business Administration (B.S.) General Elective Courses

    Courses required are listed below. Please click on the course to read a description.

    plus-sign HCA 200 The United States Health Care System

    3 Semester Units

    The United States Health Care System course is designed to introduce students to the organization, structure, and operation of the nation’s health care system. This is done to help students identify more effectively their present and future roles as consumer, provider, manager, decision maker, and analyst. The class examines an overview of the health care system, causes and characteristics of health service utilization, nature of wellness and disease, individual provider settings, financial and nonfinancial resources used and needed, measurement of quality of care, and current issues in delivery.

    Course Objectives

    Upon successful completion of this course, students will be able to:

    • Understand the organization, structure, and operation of the nation’s health care system.
    • Identify more effectively present and future roles as consumers, providers, managers, decision makers, and analysts.
    • Understand the causes and characteristics of health service utilization, nature of wellness and disease, individual provider settings, financial and non-financial resources used and needed, measurement of quality of care, and current issues in delivery.
    • Understand the fundamental goals of providing cost-effective, high-quality care to all Americans.

     

    plus-sign HCA 320 Essentials of Managed Health Care

    3 Semester Units

    Essentials of Managed Health Care provides a systematic overview of organizational principles, practices, and insights pertinent to the management of health services organizations. This course will go beyond the traditional focus of health care on hospitals and other provider organizations to include suppliers, buyers, regulators, public health and financing organizations.

    Course Objectives

    Upon successful completion of this course, students will be able to:

    • Comprehend the scope of organizational theory and practice in the health care management industry.
    • Discuss the distinctive challenges facing health care organizations globally.
    • Analyze multiple organizational approaches from different perspectives.
    • Understand the roles of leaders and managers in influencing organizational culture, performance and change.

     

    plus-sign HCA 340 Cultural Diversity in Health and Illness

    3 Semester Units

    This course promotes an awareness of the dimensions and complexities involved in caring for people from diverse cultural backgrounds. The course will review the latest information on the health care delivery system.  It examines the differences existing within North America by probing the health care system and consumers, and explores examples of traditional health beliefs and practices among selected populations. An emphasis on the influences of recent social, political, and demographics changes helps to explore the issues and perceptions of health and illness today.

    Course Objectives

    Upon successful completion of this course, students will be able to:

    • Recognize the cultural phenomena affecting health and describe cultural competency.
    • Understand the issues related to health care reform.
    • Describe the types of folk medicine.
    • Discuss the current health care problems in Asian/Pacific Islander communities, American Indian communities, Hispanic-American communities, and African American communities.

     

    plus-sign HCA 420 Medical Law and Ethics

    3 Semester Units

    Medical Law and Ethics explores the study of medical ethics, or applied ethics, for healthcare professionals who often face dilemmas that are not experienced by the general population. The fast-paced growth of medical technology has made the study of ethics even more relevant. The study of bioethics, or biomedical ethics, refers to moral dilemmas due to advances in medicine and medical research. Since medical law and ethics are often interrelated, students need to have a clear understanding of both in order to protect themselves, their employer, and the patient. The study of ethics includes many questions for which there is no one answer.

    Course Objectives

    Upon successful completion of this course, students will be able to:

    • Describe the similarities and differences between laws and ethics.
    • Discuss the difference between ethics and bioethics.
    • Describe how to apply the three decision-making models discussed in this text.

     

    plus-sign MKT 102 Introduction to Marketing

    3 Semester Units

    Introduction to Marketing introduces leading marketing concepts on how customer value is the driving force behind every marketing strategy. Social, legal, economic, ethical and technological influences around the globe must be recognized and considered for effective marketing to occur. Students will learn how to recognize and implement these influences in their marketing strategies, and will be able to effectively navigate the complex world of marketing in a practical, approachable, and enjoyable way.

    Course Objectives

     

    Upon successful completion of this course, students will be able to:

    • Define marketing and the marketing process.
    • Have an understanding of the Marketplace of Consumers.
    • Design a customer-driven marketing strategy and marketing mix.
    • Understand how to create customer value and relationships.

     

    plus-sign MKT 310 Advertising and Promotions

    3 Semester Units

    Advertising and Promotions will allow students to see a collective picture of integrated marketing communications. Focus is placed on business-to-business marketing concepts, international marketing discussions, brand management and various advertising and promotional tactics. This is an integrated approach with a solid advertising core.

    Course Objectives

    Upon successful completion of this course, students will be able to:

    • Understand the Integrated Marketing Communication Foundation.
    • Analyze advertising tools, marketing power and message strategies.
    • Evaluate promotional tools, selling and public relations.
    • Become familiar with integration tools such as technology and business specific programs.

     

    plus-sign MKT 333 Marketing Management

    3 Semester Units

    Marketing Management offers a streamlined approach of current marketing management practices and theory, with a focus on helping companies, groups, and individuals adapt their marketing strategies and management to the marketplace of the twenty-first century. Outside cases and simulations are presented to help students utilize their marketing knowledge for successful marketing practices, and to effectively solve marketing problems with the latest tools and techniques.

    Course Objectives

    Upon successful completion of this course, students will be able to:

    • Understand marketing management.
    • Consider ways to connect with customers.
    • Assess the importance of building strong brands.
    • Discuss shaping the market offerings.
    • Analyze the importance of communicating value.
    • Strategize how to create long-term growth.

     

    plus-sign BCJ 100 Introduction to Criminal Justice

    3 Semester Units

    Introduction to Criminal Justice provides an introduction to the criminal justice system. The primary goal of this course is to develop a general understanding of the criminal justice system’s response to crime in society. It is important to note that the general theme of this course involves the delicate balance between community interests and individual rights that criminal justice decision making requires. This theme will be explored by examining the criminal justice process in some detail, focusing on how the system is structured to respond to crime.

    Course Objectives

    Upon successful completion of this course, students will be able to:

    • Understand criminal justice as the system of law enforcement, taking into account both theory and practice
    • Explain both positions in the individual rights versus public-order debate
    • Discuss the various theories dealing with the causes of crime
    • Discuss the development of law in Western democracies
    • Describe situations in which law enforcement officials may be required to use force and create guidelines to determine whether or not excessive force has been used
    • Evaluate the effectiveness of public versus private prisons
    • Understand how advances in technology stimulate social change.
    • Explain the relationship between drug abuse, social problems and crime.

     

    plus-sign BCJ 230 Criminal Investigation

    3 Semester Units

    Juvenile Justice is an overview of the criminal investigation field. To gain information related to crimes, course topics cover specific techniques for conducting a preliminary investigation, gather evidence and make arrests. Students also learn the procedures for interviewing witnesses and suspects, processing crime scenes and conducting a basic forensic examination of evidence. The course may include practice in writing up reports from crime scenes.

    Course Objectives

    Upon successful completion of this course, students will be able to:

    • Understand rules of evidence and arrest.
    • Discuss the investigating of major crimes including crimes of violence, sexual assaults, robbery, arson, bombing, hate crimes, burglary and the drug scene.
    • Discuss the process of basic investigative leads and informants.
    • Know the process of control of a crime scene, crime scene investigation, recording the crime scene and locating witnesses.

     

    plus-sign BCJ 240 Procedures in the Justice System

    3 Semester Units

    Procedures in the justice system introduces students to the procedural aspects of the criminal justice system systematically, making the concepts easy to apply to any state’s specific procedural laws. Detailed coverage of the Exclusionary Rule and Miranda procedures will be presented, and a balanced coverage of consensual encounter, detention, and arrest will be explored.

    Course Objectives

    Upon successful completion of this course, students will be able to:

    • Discuss the law of constitutional criminal procedures.
    • Understand criminal procedures in its social, political, and historical contexts.
    • Review the purposes and rules that emerge from cases.

     

    plus-sign BCJ 351 Forensic Science

    3 Semester Units

    Forensic Science is designed to make the subject of forensic science comprehensible to a wide variety of students who are, or plan to be, aligned with the forensic science profession.

    Course Objectives

    Upon successful completion of this course, students will be able to:

    • Define and distinguish forensic science and criminalistics.
    • Describe proper techniques for packaging common types of physical evidence.
    • Understand the difference between qualitative and quantitative analysis.
    • Understand the use of DNA computerized databases in criminal investigation.

     

    plus-sign PSY 102 Introduction to Psychology

    3 Semester Units

    Introduction to Psychology introduces the methods and findings of contemporary psychology. Topics include a survey of biology and behavior, sensory process, human development, perception, learning and motivation. Emotion, personality, abnormal behavior, therapy and social interaction are also examined to provide students with a solid understanding of the facts, principles and theories which make up the field of psychology.

    Course Objectives

    Upon successful completion of this course, students will be able to:

    • Define psychology.
    • Review brain function and explain how it affects behavior.
    • Discuss learning and memory.
    • Summarize growth and development principals.

     

    plus-sign PSY 220 Developmental Psychology

    3 Semester Units

    Developmental Psychology introduces students to the scientific study of patterns of change and stability that occur as we move through the process of human development from conception to death. Various theories of development will be presented, and an emphasis on physical, emotional, cognitive, and psychosocial changes throughout the life-span will be discussed.

    Course Objectives

    Upon successful completion of this course, students will be able to:

    • Define the lifespan perspective.
    • Identify the physical and cognitive changes that occur during each developmental period.
    • Review the social and personality characteristics of each age group.

     

    plus-sign PSY 380 Personality Theories

    3 Semester Units

    Personality Theories presents an in-depth look at a number of classical and current personality theories, providing an explanation and interpretation of personality development from several different theoretical approaches. Classic theory is integrated with the latest research and current topics, preparing students to apply theoretical approaches to better understand the particular individuals and personalities they may encounter in their professional and personal lives.

    Course Objectives

    Upon successful completion of this course, students will be able to:

    • Describe the major classic and current personality theories
    • Describe the research methods used in personality research
    • Understand the role of early experience in personality formation
    • Use personality theories to help understand human behavior

     

    plus-sign PSY 408 Abnormal Psychology

    3 Semester Units

    Abnormal Psychology offers students an eclectic, multicultural approach to abnormal behavior, drawing on contributions from various disciplines and theoretical stances. The psychosocial and psychophysiological factors of abnormal behavior are examined, and the causes and classifications are discussed. Case vignettes and client experiences will be explored and combined with research based explanations of abnormal behavior.

    Course Objectives

    Upon successful completion of this course, students will be able to:

    • Successfully discriminate between normal and abnormal behavior and identify the symptoms of various disorders.
    • Understand the various causes, symptoms and treatment of abnormal behavior.
    • Understand the basics of the DSM system and how it’s used.
    • Summarize issues related to mental health and treatment.

     

    plus-sign BAM 402 Public Relations

    3 Semester Units

    Public relations introduces the foundations, history, and process of public relations. Students will be exposed to the dynamics of the various populations that public relations personnel work with, and will be able to apply basic systems and communication theory to be able to effectively arrive at solutions to deal with the situations which distinguish the field.

    Course Objectives

    Upon successful completion of this course, students will be able to:

    • Examine the different models of public relations.
    • Describe the history of the practice of public relations.
    • Identify the key theories that underlie the practice of public relations.
    • Explain the standard processes of the practice of public relations.
    • Examine the values, laws and ethics that govern the practice of public relations.

     

    plus-sign BAM 411 Human Resource Management

    3 Semester Units

    Human Resource Management provides a thorough review of essential human resource management concepts and techniques. Current research and developments in the field are covered and trends in human resource management are presented. Reliability, validity, generalizability, utility, person job fit, and bias are also discussed in this course.

    Course Objectives

    Upon successful completion of this course, students will be able to:

    • Illustrate the human resources responsibilities of line and staff (HR) managers.
    • Cite specific discriminatory personnel management practices in recruitment, selection, promotion, transfer, layoffs, and benefits.
    • Understand at least three methods of collecting job analysis information, including interviews, questionnaires, and observation.
    • Explain and illustrate at least six factors that affect the usefulness of interviews.
    • Discuss important factors that shape ethical behavior at work.

     

    plus-sign BAM 421 Operations Management

    3 Semester Units

    Operations Management introduces the theory and practice of operations management and explores the systems approach to tie information together. Students will explore issues in operations strategy, development, and implementation and will be able to apply various management tools such as inventory management, supply-chain management, and others to effectively contribute to managing operations.

    Course Objectives

    Upon successful completion of this course, students will be able to:

    • Give a description of operations management and how operations affect productivity and competitive advantage.
    • Describe issues in operations strategy, strategy development and strategy implementation.
    • Explain how tools such as supply-chain management, inventory management, aggregate planning and material requirements planning (MRP), short-term scheduling and project management contribute to managing operations.
    • Use resources including decision-making tools, linear programming, transportation models, waiting-line model, and learning curves in the operations management environment.

     

    plus-sign PSY 116 Psychology of Gender

    3 Semester Units

    Psychology of Gender examines the biological, cultural, and historical factors that influence the development of gender roles and identities. Stereotypes of masculinity and femininity are examined, and the impact that these ideas have on our lives at the personal, social, and institutional levels are explored.

    Course Objectives

    Upon successful completion of this course, students will be able to:

    • Describe the development of stereotypes in children.
    • Understand the general sequence of childhood gender role development.
    • Develop critical thinking skills and apply them to the area of gender.
    • Describe how gender operates in biological and cultural ways.
    • Understand controversial issues that have profound implications for the way men and women perceive themselves.

     

    plus-sign PSY 150 Health Psychology

    3 Semester Units

    Health Psychology surveys the correlation between health, illness, and optimal health care with behavioral medicine. The relationship between health and behavior is explored through an integration of relevant research and findings, and the biopsychosocial health psychology model is explicitly contrasted and compared to the traditional biomedical model to help students effectively navigate and apply concepts and ideas from the science of Health Psychology.

    Course Objectives

    Upon successful completion of this course, students will be able to:

    • Identify the determinants or factors that infl uence health.
    • Explain why health systems and health policy are considered determinants of health outcomes.
    • Discuss the relationship between stress and illness and identify the strategies of coping with stress.
    • Discuss the role that health psychologists have in changing health behaviors.

     

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