MKT 121
Customer Service
Online Course
MKT 121 Customer Service
3 Semester Units
Customer Service focuses on building career success by applying proven principles that create customer satisfaction and loyalty. The text is skills-based and offers practical, immediately applicable information. It provides clear and concise guidance for developing the skills, attitudes, and thinking patterns needed to overcome many customer service challenges.
Course Objectives
Upon successful completion of this course, students will be able to:
- Define customer service and examine the factors that contributed to the growth of the service sector in the United States.
- Examine the skills required for success in the customer service field.
- Demonstrate an understanding of building and maintaining relationships with customers.
- Develop an understanding of best practices related to customer retention.
- Demonstrate proficiency with academic writing related to customer service.
If you are interested in taking this course, please explore a degree or certificate program below:
> Explore Marketing ProgramsCCU Online Courses FAQ
No. At this time, students may only enroll in a certificate or degree program and cannot enroll into a single course. We urge you to Explore All Programs to find a certificate or degree program best suited to your needs.
All of our programs are self-paced. This means you can complete your coursework as quickly or as slowly as your schedule permits as long as you complete one course every six months to remain an active student in good standing.
This course is structured into four units and a final exam. Each unit has a required essay and an open book multiple-choice exam.
Yes. Every course in the educational programs offered at California Coast University requires an assigned textbook. To assist students in managing the high costs of textbooks, CCU offers a rental library for all required texts.
Students can also obtain textbooks in their local areas or through online sources if they do not wish to utilize the University's rental library. There are many resources on the web for renting, purchasing, and selling textbooks. If you would like to purchase your textbooks, or are interested in exploring other delivery methods (digital or pdf versions), we have compiled a handy Textbook Resource Page for students who wish to explore other options.
Students can also obtain textbooks in their local areas or through online sources if they do not wish to utilize the University's rental library. There are many resources on the web for renting, purchasing, and selling textbooks. If you would like to purchase your textbooks, or are interested in exploring other delivery methods (digital or pdf versions), we have compiled a handy Textbook Resource Page for students who wish to explore other options.
Yes. California Coast University holds accreditation through the Distance Education Accrediting Commission (DEAC). DEAC is listed by the United States Department of Education as a nationally recognized accrediting agency.
Please contact us. You can also download a CCU Brochure or complete a Request For Information Form Online.
