# MKT 542 Global Marketing Online Course

## MKT 542 Global Marketing

**3 Semester Units**

*Global Marketing* takes an environmental and strategic approach to exploring business marketing on an international scale. Topics of discussion include key principles and challenges marketing managers must grasp such as the strategies, tools, and techniques utilized by professionals in this highly competitive field. Students will explore what is meant by global marketing and the various global marketing environments, best practices in global marketing, key elements related to the field, and future trends impacting the field.

**Course Objectives**

Upon successful completion of this course, students will be able to:

- Demonstrate an understanding of the various global marketing environments.
- Examine best practices for implementing global marketing functions and strategies.
- Evaluate the key elements of the four Ps of global marketing.
- Discuss future trends in global marketing including the role of ethics and corporate social responsibility.
- Demonstrate proficiency with academic writing related to global marketing.

### If you are interested in taking this course, please explore a degree or certificate program below:

[> Explore Marketing Programs](https://www.calcoast.edu/business-marketing/)

## CCU Online Courses FAQ

##### 1. Can I take a single course?

No. At this time, students may only enroll in a [certificate](https://www.calcoast.edu/online-degree-programs/) or [degree](https://www.calcoast.edu/online-degree-programs/) program and cannot enroll into a single course. We urge you to [Explore All Programs](https://www.calcoast.edu/online-degree-programs/) to find a certificate or degree program best suited to your needs.

##### 2. How long is each course?

All of our programs are self-paced. This means you can complete your coursework as quickly or as slowly as your schedule permits as long as you complete one course every six months to remain an active student in good standing.

##### 3. How is the course structured?

This course is structured into four units and a final exam. Each unit has a required essay and an open book multiple-choice exam.

##### 4. Do I need a textbook for this course?

Yes. Every course in the educational programs offered at California Coast University requires an assigned textbook. To assist students in managing the high costs of textbooks, CCU offers a [rental library](https://www.calcoast.edu/alumni-association-rental-library.html) for all required texts.  
Students can also obtain textbooks in their local areas or through online sources if they do not wish to utilize the University's rental library. There are many resources on the web for renting, purchasing, and selling textbooks. If you would like to purchase your textbooks, or are interested in exploring other delivery methods (digital or pdf versions), we have compiled a handy [Textbook Resource Page](https://www.calcoast.edu/textbook-resources.html) for students who wish to explore other options.

##### 5. Is this an accredited college course?

Yes. California Coast University is accredited by the [Distance Education Accrediting Commission (DEAC)](http://www.deac.org/). The Distance Education Accrediting Commission is listed by the U.S. Department of Education as a recognized accrediting agency.

##### 6. What should I do if I want more information about this course?

Please [contact us](https://www.calcoast.edu/contact-us.html). You can also download a [CCU Brochure](https://www.calcoast.edu/ccu-bulletin.html) or complete a [Request For Information Form Online](https://www.calcoast.edu/request-for-information-landing.html).