# MKT 512 Sales Management Online Course

## MKT 512 Sales Management

**3 Semester Units**

*Sales Management* provides a thorough, up-to-date, and integrated overview of the accumulated theory, best practices, and research relevant to the field. The course highlights how real managers apply this knowledge in their own organizations and the issues and decisions companies face in developing and managing an effective sales program in the real world. Specifically, the course covers the key considerations an organization must consider when developing, implementing, managing, and evaluating an effective sales program.

**Course Objectives**

Upon successful completion of this course, students will be able to:

- Examine contemporary challenges to effective sales management.
- Demonstrate an understanding of the key processes and strategies used in formulating sales programs.
- Examine best practices for implementing sales programs.
- Explain the evaluation and control aspects of the sales program.
- Demonstrate proficiency with academic writing related to sales management.

### If you are interested in taking this course, please explore a degree or certificate program below:

[> Explore Marketing Programs](https://www.calcoast.edu/business-marketing/)

## CCU Online Courses FAQ

##### 1. Can I take a single course?

No. At this time, students may only enroll in a [certificate](https://www.calcoast.edu/online-degree-programs/) or [degree](https://www.calcoast.edu/online-degree-programs/) program and cannot enroll into a single course. We urge you to [Explore All Programs](https://www.calcoast.edu/online-degree-programs/) to find a certificate or degree program best suited to your needs.

##### 2. How long is each course?

All of our programs are self-paced. This means you can complete your coursework as quickly or as slowly as your schedule permits as long as you complete one course every six months to remain an active student in good standing.

##### 3. How is the course structured?

This course is structured into four units and a final exam. Each unit has a required essay and an open book multiple-choice exam.

##### 4. Do I need a textbook for this course?

Yes. Every course in the educational programs offered at California Coast University requires an assigned textbook. To assist students in managing the high costs of textbooks, CCU offers a [rental library](https://www.calcoast.edu/alumni-association-rental-library.html) for all required texts.  
Students can also obtain textbooks in their local areas or through online sources if they do not wish to utilize the University's rental library. There are many resources on the web for renting, purchasing, and selling textbooks. If you would like to purchase your textbooks, or are interested in exploring other delivery methods (digital or pdf versions), we have compiled a handy [Textbook Resource Page](https://www.calcoast.edu/textbook-resources.html) for students who wish to explore other options.

##### 5. Is this an accredited college course?

Yes. California Coast University is accredited by the [Distance Education Accrediting Commission (DEAC)](http://www.deac.org/). The Distance Education Accrediting Commission is listed by the U.S. Department of Education as a recognized accrediting agency.

##### 6. What should I do if I want more information about this course?

Please [contact us](https://www.calcoast.edu/contact-us.html). You can also download a [CCU Brochure](https://www.calcoast.edu/ccu-bulletin.html) or complete a [Request For Information Form Online](https://www.calcoast.edu/request-for-information-landing.html).