# MKT 230 Consumer Behavior Online Course

## MKT 230 Consumer Behavior

**3 Semester Units**

*Consumer Behavior* explores how the human experience is affected by consumption and how consumers seek value to address other needs. This course examines the internal, external, and situational which affect consumer behavior. The course also covers the role of consumption, value, and satisfaction on consumer behavior.

**Course Objectives**

Upon successful completion of this course, students will be able to:

- Define consumer behavior, and explain its role in business and society.
- Discuss the internal influences on consumer behavior including perception, cognition, motivation, emotion, personality, and attitude.
- Discuss the external influences on consumer behavior including culture, groups, and interpersonal factors.
- Describe the situational influences which affect consumer behavior and the major perspectives on consumer decisionmaking.
- Explain the role of consumption, value, and satisfaction on consumer behavior.
- Demonstrate proficiency with academic writing related to consumer behavior.

### If you are interested in taking this course, please explore a degree or certificate program below:

[> Explore Business Administration Programs](https://www.calcoast.edu/business-administration/) [> Explore Marketing Programs](https://www.calcoast.edu/business-marketing/) [> Explore General Studies Programs](https://www.calcoast.edu/general-studies/)

## CCU Online Courses FAQ

##### 1. Can I take a single course?

No. At this time, students may only enroll in a [certificate](https://www.calcoast.edu/online-degree-programs/) or [degree](https://www.calcoast.edu/online-degree-programs/) program and cannot enroll into a single course. We urge you to [Explore All Programs](https://www.calcoast.edu/online-degree-programs/) to find a certificate or degree program best suited to your needs.

##### 2. How long is each course?

All of our programs are self-paced. This means you can complete your coursework as quickly or as slowly as your schedule permits as long as you complete one course every six months to remain an active student in good standing.

##### 3. How is the course structured?

This course is structured into four units and a final exam. Each unit has a required essay and an open book multiple-choice exam.

##### 4. Do I need a textbook for this course?

Yes. Every course in the educational programs offered at California Coast University requires an assigned textbook. To assist students in managing the high costs of textbooks, CCU offers a [rental library](https://www.calcoast.edu/alumni-association-rental-library.html) for all required texts.  
Students can also obtain textbooks in their local areas or through online sources if they do not wish to utilize the University's rental library. There are many resources on the web for renting, purchasing, and selling textbooks. If you would like to purchase your textbooks, or are interested in exploring other delivery methods (digital or pdf versions), we have compiled a handy [Textbook Resource Page](https://www.calcoast.edu/textbook-resources.html) for students who wish to explore other options.

##### 5. Is this an accredited college course?

Yes. California Coast University is accredited by the [Distance Education Accrediting Commission (DEAC)](http://www.deac.org/). The Distance Education Accrediting Commission is listed by the U.S. Department of Education as a recognized accrediting agency.

##### 6. What should I do if I want more information about this course?

Please [contact us](https://www.calcoast.edu/contact-us.html). You can also download a [CCU Brochure](https://www.calcoast.edu/ccu-bulletin.html) or complete a [Request For Information Form Online](https://www.calcoast.edu/request-for-information-landing.html).