# Marketing Studies Graduate Certificate Online Program

The graduate certificate program in Marketing Studies meets the need for a focused graduate preparation for employment or job enhancement in marketing or advertising. The program is designed for students interested in understanding the fundamental concepts of marketing and how to apply these concepts through case studies and company and non-profit organization projects. Students will learn what it takes to manage marketing communications in an integrated fashion with coordination in terms of messages, positions, and timing that is developed in support of overall organizational objectives. Students also gain an understanding of consumer behavior, along with the knowledge and tools needed to coordinate marketing elements into integrated campaigns.

## Designed For You

The California Coast University online Graduate Certificate in Marketing Studies program was designed for complete flexibility for the student. All courses are self-paced and completed 100% online.

- Affordable Tuition with Interest-Free Payment Plans

  Low tuition with interest-free payment plans as low as $150/month.
- Self-Paced, Online Courses

  Flexible programs designed to fit into your busy schedule. Self-paced study with no group projects, set meeting times, or exam dates.
- Start Anytime

  The program is not structured in semesters, quarters, or terms. It is designed to allow students to begin their online studies at any time of the year.
- 10% Tuition Discount\*

  CCU offers a tuition discount for **Active Duty Military, Veterans, Law Enforcement, Firefighters, Government Employees, and CCU Graduates**.  
  We also offer a 10% discount for **[Corporate Partner employees](https://www.calcoast.edu/corporate-partners-list/)**. For more information on how to become a Corporate Partner, see our [Corporate Partnership Information Page.](https://www.calcoast.edu/corporate-partnership/)  
  \*Employment verification is required. Offer good for students who enrolled after January 2024 and were offered discount at time of enrollment. Offer is not retroactive for students already enrolled. Discount and/or prices subject to change and/or cancellation at any time without notice. This offer cannot be combined with any other discount(s).

![Graduate in a cap and gown holding a sign that says: You CAN do it! Interest-free payment plans as low as $150 per month.](https://www.calcoast.edu/assets/client_files/images/newsite/programdetails/$150%20(2).png)

View Program Outcomes:

Upon successful completion of the program, students will be able to:

\[READ MORE\]

- Evaluate various marketing theories, practices, and applications with emphasis on key dimensions of holistic marketing.
- Analyze theory and research related to sales management.
- Examine global marketing from an environmental and strategic approach.

- Assess marketing concepts and applications with a focus on creating, planning, strategies, research, consumer behavior, target marketing and evaluation.
- Utilize critical thinking, academic writing, and research skills to explore key concepts and theories related to program content.

> It has helped me to better my knowledge in my daily profession.
>
> I truly appreciate the opportunity to work at my own pace and achieve my goals of obtaining a masters degree.
>
> Philip Moy, Class of 2022

### Explore The Program

The Graduate Certificate in Marketing Studies consists of **4 total courses**.  
The required courses are comprised of: **4 Core Courses .**  
There are **12 total semester units** in this program.

4 Core Courses

The online Graduate Certificate in Marketing Studies is comprised of the following 4 courses. **Click on course title to expand and read more.**

\[CLOSE\]

| ID | Course Name | Units |  |
| --- | --- | --- | --- |
|  | BAM 511 | Marketing Management | 3 |
| *Marketing Management* explores various marketing theories and practices with emphasis on four key dimensions of holistic marketing: internal marketing, integrated marketing, relationship marketing, and performance marketing. We will also discuss today’s economic, environmental, and technological changes in marketing, as well as address the topics of corporate social responsibility, business ethics, sustainability, and the importance of growth to organizations. **Course Objectives** Upon successful completion of this course, students will be able to: - Define and understand the scope of marketing management. - Examine the process of capturing marketing insights. - Discuss forces influencing the field of marketing management including data collection, current trends, customer relationships, best practices, and globalization. - Analyze the importance of creating, delivering and communicating value in marketing management. - Demonstrate an understanding of the key elements of marketing including branding, positioning, identifying segments and targets, and research. - Demonstrate proficiency with academic writing related to marketing management. |  |  |  |
|  | MKT 512 | Sales Management | 3 |
| *Sales Management* provides a thorough, up-to-date, and integrated overview of the accumulated theory, best practices, and research relevant to the field. The course highlights how real managers apply this knowledge in their own organizations and the issues and decisions companies face in developing and managing an effective sales program in the real world. Specifically, the course covers the key considerations an organization must consider when developing, implementing, managing, and evaluating an effective sales program. **Course Objectives** Upon successful completion of this course, students will be able to: - Examine contemporary challenges to effective sales management. - Demonstrate an understanding of the key processes and strategies used in formulating sales programs. - Examine best practices for implementing sales programs. - Explain the evaluation and control aspects of the sales program. - Demonstrate proficiency with academic writing related to sales management. |  |  |  |
|  | MKT 542 | Global Marketing | 3 |
| *Global Marketing* takes an environmental and strategic approach to exploring business marketing on an international scale. Topics of discussion include key principles and challenges marketing managers must grasp such as the strategies, tools, and techniques utilized by professionals in this highly competitive field. Students will explore what is meant by global marketing and the various global marketing environments, best practices in global marketing, key elements related to the field, and future trends impacting the field. **Course Objectives** Upon successful completion of this course, students will be able to: - Demonstrate an understanding of the various global marketing environments. - Examine best practices for implementing global marketing functions and strategies. - Evaluate the key elements of the four Ps of global marketing. - Discuss future trends in global marketing including the role of ethics and corporate social responsibility. - Demonstrate proficiency with academic writing related to global marketing. |  |  |  |
|  | MKT 552 | Value Marketing | 3 |
| *Value Marketing* focuses on essential marketing concepts including creating, planning, strategies, research, consumer behavior, target marketing and evaluation. The role of marketing in the organization and the role of marketing in society are also explored with an emphasis on helping students learn how to develop responsive and effective marketing strategies that meet customer needs. **Course Objectives** Upon successful completion of this course, students will be able to: - Define the various aspects of marketing and value proposition including global and strategic considerations. - Discuss how consumer behavior informs the development of the value proposition. - Examine the process for developing the value proposition for the customer. - Examine delivering and communicating the value proposition. - Demonstrate proficiency with academic writing related to value marketing. |  |  |  |

### Prerequisites to Admission:

An applicant must have earned a Bachelor Degree in Business Administration, Leadership, or Management. A Bachelor Degree in another field may be considered if the Admission Committee evaluation indicates that the applicant has the necessary foundation to succeed in the program.

### FAQ About Coursework

****Required units** may be satisfied in the following ways:**

- **CCU Course with Study Guide**

  California Coast University has developed comprehensive Study Guides, for each course, that are designed to coordinate and sequence the learning materials within the required textbook. The following points will help to illustrate how the Study Guides are designed:

  - Study Guides are based on specific college level textbooks, which may be obtained from local bookstores, the publisher, or the University's Rental Library.
  - Each Study Guide is organized with a complete syllabus, along with instructional materials to guide the student chapter by chapter through the corresponding textbook.
  - Each Study Guide contains an overview and summary of all textbook chapters, along with a listing of important keywords (with definitions), and self-tests (with answers) on key points.
  - Study Guides include 4 unit exams equally spaced throughout the instructional materials, one writing assignment per unit, and the final examination.
  - Education certificate students are required to complete four written assignments for each unit examination in lieu of the 4 multiple-choice unit exams that are required for other programs.
  - Examinations are designed to test the student on the information contained within the preceding chapters.
  - All tests have no time limit and may be completed as open book tests.
- **Transfer of Credit**

  Transcripts of previously completed academic work are evaluated and credit may be transferred to meet existing coursework requirements. The following guidelines are utilized when accepting transfer credit for a certificate program:

  - The University will accept transfer credit from applicable courses completed at colleges or universities accredited by an agency recognized by the U.S. Department of Education or foreign equivalent.
  - Certificate students may receive transfer credit for up to 6 semester units of previously completed coursework. Students may transfer up to 9 semester units of credit completed at California Coast University.
  - To be eligible for graduate academic credit, transfer grades must be equivalent to a letter grade of B (3.0 GPA) or higher.
- **Challenge Examinations**

  During the admissions process, all professional experience is reviewed to determine if an applicant has sufficient occupational experience to warrant completing a Challenge Examination in lieu of a Study Guide for a particular course. The following factors are considered:

  - An applicant may be offered an opportunity to complete a Challenge Examination if the candidate's occupational expertise appears to be comparable to the objectives identified for a particular course.
  - Successfully passing a Challenge Examination will demonstrate an acceptable level of competence for that course.
  - If a student does not pass a Challenge Examination they are assigned a Study Guide for completion.
  - The maximum amount of Challenge Examinations allowed for each program level are: Associate 4; Bachelor's 10; Master's 2; Doctorate 0; and Certificates 1.

250

##### **Per Unit**

#### Total Courses:

**4**

Core Courses:

4

#### Total Units:

**12**

[learn more](https://www.calcoast.edu/request-for-information-landing.html)

Meet The Dean

[![Dr. Peng Chan](https://www.calcoast.edu/assets/components/phpthumbof/cache/pchen_headshot.c2667ac1bc9a15962e4b1bcdaee1c2c2.jpg)](https://www.calcoast.edu/dr.-peng-chan.html) [Dr. Peng Chan](https://www.calcoast.edu/dr.-peng-chan.html)

[Dean, School of Administration and Management | Professor of Administration and Management](https://www.calcoast.edu/dr.-peng-chan.html)

[Dr. Chan holds a Law degree with top honors, an M.B.A. in Corporate Strategy & Finance, and a Ph.D. in Strategic Management.](https://www.calcoast.edu/dr.-peng-chan.html)

"The educational value from what I learned is beyond valuable. Professionally, I am able to take what I learned and implement ideas and concepts. Personally, it's a huge accomplishment for me to receive a master's degree."

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R. Ramirez

Alumni  
Organizational Leadership

<https://www.calcoast.edu/r.-ramirez.html>

"I found it to be extremely rewarding to finish my schooling and receive the degree. Very flexible to work around being a parent and working full time to complete the schooling necessary for the degree."

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D. Paschel

Alumni  
Business Administration

<https://www.calcoast.edu/d.-paschel.html>

"In a world where a degree is practically required for any decently paying job, this program made obtaining a degree feel more accessible to someone like me."

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S. Fidel

Alumni  
Business Administration

<https://www.calcoast.edu/s.-fidel.html>

"This college degree holds value both personally and professionally. It fostered critical thinking, discipline, and a deeper understanding of the world, while also serving as a credential that can open doors, enhance my career prospects, and signals a commitment to my long-term goals."

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M. Perez

Alumni  
Criminal Justice

<https://www.calcoast.edu/m.-perez.html>

"Getting my degree was a personal goal, I am now the first person in my family to have obtained my Bachelor's degree."

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M. Raymond

Alumni  
Business Administration

<https://www.calcoast.edu/m.-raymond.html>

"I am so happy to have a degree from CCU and plan to pursue future education. The staff and the university as a whole is wonderful!!!"

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K. Wilson

Alumni  
Health Care Administration

<https://www.calcoast.edu/k.-wilson.html>

"I am just so thankful for having the option of online education as I work full time. I feel it is a personal accomplishment and I am very proud."

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A. Quiroz

Alumni  
Psychology

<https://www.calcoast.edu/a.-quiroz.html>

"I’m very happy that this could work with a full-time work schedule. I will be recommending to anyone who is looking for flexibility."

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K. Kast

Alumni  
Criminal Justice

<https://www.calcoast.edu/k.-kast.html>

"Being in my late 40’s I never thought I would complete my bachelor's degree with a busy career and family. My B.S degree raises my salary at work and creates more opportunity for promotion. I am honored and feel a sense of personal accomplishment"

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M. Moore

Alumni  
Criminal Justice

<https://www.calcoast.edu/m.-moore.html>

"Personally, I have gained a wealth of confidence in completing my degree. I always wanted to do this, and it was made possible through this program."

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T. Grimes

Alumni  
Health Care Administration

<https://www.calcoast.edu/t.-grimes.html>

"I found this form of learning was superb for me. Especially as a stay-at-home mom with little babies at home, who was going to return to work after a few years. It was truly a blessing to have found this school in all of my research, due to the freedom of learning as you go."

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L. Barrientos

Alumni  
Human Resource Management

<https://www.calcoast.edu/l.-barrientos.html>

"CCU is an excellent option for people who have busy careers. Getting my degree was important to me and CCU helped me obtain that."

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B. Odell

Alumni  
Criminal Justice

<https://www.calcoast.edu/b.-odell.html>

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