# BAM 511 Marketing Management Online Course

## BAM 511 Marketing Management

**3 Semester Units**

*Marketing Management* explores various marketing theories and practices with emphasis on four key dimensions of holistic marketing: internal marketing, integrated marketing, relationship marketing, and performance marketing. We will also discuss today’s economic, environmental, and technological changes in marketing, as well as address the topics of corporate social responsibility, business ethics, sustainability, and the importance of growth to organizations.

**Course Objectives**

Upon successful completion of this course, students will be able to:

- Define and understand the scope of marketing management.
- Examine the process of capturing marketing insights.
- Discuss forces influencing the field of marketing management including data collection, current trends, customer relationships, best practices, and globalization.
- Analyze the importance of creating, delivering and communicating value in marketing management.
- Demonstrate an understanding of the key elements of marketing including branding, positioning, identifying segments and targets, and research.
- Demonstrate proficiency with academic writing related to marketing management.

### If you are interested in taking this course, please explore a degree or certificate program below:

[> Explore Business Administration Programs](https://www.calcoast.edu/business-administration/) [> Explore Business Management Programs](https://www.calcoast.edu/management/) [> Explore Health Care Administration Programs](https://www.calcoast.edu/health-care/) [> Explore Marketing Programs](https://www.calcoast.edu/business-marketing/)

## CCU Online Courses FAQ

##### 1. Can I take a single course?

No. At this time, students may only enroll in a [certificate](https://www.calcoast.edu/online-degree-programs/) or [degree](https://www.calcoast.edu/online-degree-programs/) program and cannot enroll into a single course. We urge you to [Explore All Programs](https://www.calcoast.edu/online-degree-programs/) to find a certificate or degree program best suited to your needs.

##### 2. How long is each course?

All of our programs are self-paced. This means you can complete your coursework as quickly or as slowly as your schedule permits as long as you complete one course every six months to remain an active student in good standing.

##### 3. How is the course structured?

This course is structured into four units and a final exam. Each unit has a required essay and an open book multiple-choice exam.

##### 4. Do I need a textbook for this course?

Yes. Every course in the educational programs offered at California Coast University requires an assigned textbook. To assist students in managing the high costs of textbooks, CCU offers a [rental library](https://www.calcoast.edu/alumni-association-rental-library.html) for all required texts.  
Students can also obtain textbooks in their local areas or through online sources if they do not wish to utilize the University's rental library. There are many resources on the web for renting, purchasing, and selling textbooks. If you would like to purchase your textbooks, or are interested in exploring other delivery methods (digital or pdf versions), we have compiled a handy [Textbook Resource Page](https://www.calcoast.edu/textbook-resources.html) for students who wish to explore other options.

##### 5. Is this an accredited college course?

Yes. California Coast University is accredited by the [Distance Education Accrediting Commission (DEAC)](http://www.deac.org/). The Distance Education Accrediting Commission is listed by the U.S. Department of Education as a recognized accrediting agency.

##### 6. What should I do if I want more information about this course?

Please [contact us](https://www.calcoast.edu/contact-us.html). You can also download a [CCU Brochure](https://www.calcoast.edu/ccu-bulletin.html) or complete a [Request For Information Form Online](https://www.calcoast.edu/request-for-information-landing.html).