# Business Marketing Associate of Science (AS) Online Degree Program

The Associate of Science online degree program in Business Marketing is designed to provide students with a basic foundation in the leading marketing theories and concepts utilized in today’s global economy. For this, students will examine history, theory, research, best practices, and factors impacting various subjects related to the field of business marketing. The program includes courses in business, marketing, customer service, consumer behavior, advertising and promotions, and marketing management.

## Designed For You

The California Coast University online Associate of Science in Business Marketing program was designed for complete flexibility for the student. All courses are self-paced and completed 100% online.

- Affordable Tuition with Interest-Free Payment Plans

  Low tuition with interest-free payment plans as low as $150/month.
- Self-Paced, Online Courses

  Flexible programs designed to fit into your busy schedule. Self-paced study with no group projects, set meeting times, or exam dates.
- Start Anytime

  The program is not structured in semesters, quarters, or terms. It is designed to allow students to begin their online studies at any time of the year.
- 10% Tuition Discount\*

  CCU offers a tuition discount for **Active Duty Military, Veterans, Law Enforcement, Firefighters, Government Employees, and CCU Graduates**.  
  We also offer a 10% discount for **[Corporate Partner employees](https://www.calcoast.edu/corporate-partners-list/)**. For more information on how to become a Corporate Partner, see our [Corporate Partnership Information Page.](https://www.calcoast.edu/corporate-partnership/)  
  \*Employment verification is required. Offer good for students who enrolled after January 2024 and were offered discount at time of enrollment. Offer is not retroactive for students already enrolled. Discount and/or prices subject to change and/or cancellation at any time without notice. This offer cannot be combined with any other discount(s).

![Graduate in a cap and gown holding a sign that says: You CAN do it! Interest-free payment plans as low as $150 per month.](https://www.calcoast.edu/assets/client_files/images/newsite/programdetails/$150%20(2).png)

View Program Outcomes:

Upon successful completion of the program, students will be able to:

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- Demonstrate an understanding of theories, key concepts, and research related to fundamental subjects in the field of business marketing.
- Explain processes, strategies, and best practices utilized in the program content.
- Analyze factors, developments, and trends impacting business marketing related to the program content.

- Examine program content in relation to ethical reasoning, social responsibility, global citizenship, civic engagement.
- Examine key concepts and theories related to program content - utilizing critical thinking and academic writing skills.

> Cal Coast is the perfect college for working professionals.
>
> Being provided with the flexibility to work at our own pace and reach out to university representatives whenever we have questions made for a great experience.
>
> Edward Michael Rendon ,Class of 2022

### Explore The Program

The Associate of Science in Business Marketing degree program consists of **20 total courses**.  
The required courses are comprised of: **6 Core Courses > 10 General Ed Courses > 4 Elective Courses .**  
There are **60 total semester units** in this program.

6 Core Courses

For the online Associate of Science in Business Marketing (A.S.) degree program, the following 6 courses must be fulfilled. **Click on course title to expand and read more.**

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| ID | Course Name | Units |  |
| --- | --- | --- | --- |
|  | BAM 105 | Introduction to Business | 3 |
| *Introduction to Business* provides an overview of the modern business environment and the foundational principles that influence business activity. This course examines the processes involved in creating, financing, marketing, and managing business organizations. Students also gain insight into the evolving nature of business, including the role of technology and management information systems. **Course Objectives:** Upon successful completion of this course, students will be able to: - Analyze ethical and social responsibility issues that affect the contemporary business environment. - Examine how business organizations structure operations and manage human and organizational resources. - Analyze the principles of marketing, including marketing processes, consumer behavior, and customer relationships. - Assess financial issues facing businesses today, including accounting, banking, securities, and investments. - Evaluate the role of information technology in a business environment. - Demonstrate proficiency with academic writing related to the study of business. |  |  |  |
|  | BAM 306 | Principles of Marketing | 3 |
| *Principles of Marketing* examines the various functions of modern marketing including the market, product and price systems, distribution structure, and promotional activities. The course covers services, nonprofit and for-profit organization marketing including the planning, implementation, evaluation, and control of the marketing effort. Ethics in marketing and socially responsible global marketing are also explored. **Course Objectives:** Upon successful completion of this course, students will be able to: - Define and describe the multiple factors related to the field of marketing. - Analyze the various types of market opportunities. - Examine concepts related to product, pricing, and distribution decisions. - Demonstrate an understanding of promotion and communication strategies. - Demonstrate proficiency with academic writing related to marketing. |  |  |  |
|  | MKT 121 | Customer Service | 3 |
| *Customer Service* focuses on building career success by applying proven principles that create customer satisfaction and loyalty. The text is skills-based and offers practical, immediately applicable information. It provides clear and concise guidance for developing the skills, attitudes, and thinking patterns needed to overcome many customer service challenges. **Course Objectives** Upon successful completion of this course, students will be able to: - Define customer service and examine the factors that contributed to the growth of the service sector in the United States. - Examine the skills required for success in the customer service field. - Demonstrate an understanding of building and maintaining relationships with customers. - Develop an understanding of best practices related to customer retention. - Demonstrate proficiency with academic writing related to customer service. |  |  |  |
|  | MKT 230 | Consumer Behavior | 3 |
| *Consumer Behavior* explores how the human experience is affected by consumption and how consumers seek value to address other needs. This course examines the internal, external, and situational which affect consumer behavior. The course also covers the role of consumption, value, and satisfaction on consumer behavior. **Course Objectives** Upon successful completion of this course, students will be able to: - Define consumer behavior, and explain its role in business and society. - Discuss the internal influences on consumer behavior including perception, cognition, motivation, emotion, personality, and attitude. - Discuss the external influences on consumer behavior including culture, groups, and interpersonal factors. - Describe the situational influences which affect consumer behavior and the major perspectives on consumer decisionmaking. - Explain the role of consumption, value, and satisfaction on consumer behavior. - Demonstrate proficiency with academic writing related to consumer behavior. |  |  |  |
|  | MKT 310 | Advertising and Promotions | 3 |
| *Advertising and Promotions* offer students a comprehensive understanding of integrated marketing communications. Emphasis is placed on business-to-business marketing principles, global marketing considerations, brand management, and a range of advertising and promotional strategies. This course takes an integrated approach centered on a strong foundation in advertising. **Course Objectives** Upon successful completion of this course, students will be able to: - Analyze the foundational principles and functions underlying advertising, promotion, and marketing. - Interpret and expound upon the intricacies of the communication process, including the functions of consumers, advertising agencies, and various marketing communication entities. - Utilize objective-setting techniques and budgeting methods to create integrated marketing communications programs, while detailing the developmental process. - Assess and dissect the effectiveness of monitoring, evaluation, and control mechanisms in gauging the success of marketing programs. - Critique regulatory frameworks, explore global applications, and analyze the social, ethical, and economic implications of advertising and promotional practices. - Demonstrate advanced skills in academic writing specifically focused on advertising and promotion, showcasing proficiency in conveying concepts and strategies. |  |  |  |
|  | MKT 333 | Marketing Management | 3 |
| *Marketing Management* presents marketing management as a core business activity involving everyone in the firm, not just the marketing department, and is structured to improve individual, unit, and organizational performance as it continually adapts and adjusts to the marketplace of the 21st century. Topics covered include: the major challenges facing marketing today; virtual, digital, and social marketing management; analytics, metrics, and measurements available through new technologies; customer-centric and service marketing orientations; branding and brand equity; and global, ethical, legal, and sustainable marketing practices. **Course Objectives** Upon successful completion of this course, students will be able to: - Define and examine issues currently impacting marketing management (i.e. global, ethical, sustainable, strategy, planning, and competition considerations). - Discuss best practices for using information to drive marketing decisions. - Evaluate the essential role of the product experience in marketing. - Demonstrate an understanding of the key elements of pricing decisions and delivering the value offering. - Examine the role of promotion and advertising in communicating the value offering. - Demonstrate proficiency with academic writing related to marketing management. |  |  |  |

10 General Ed. Courses

For the online Associate of Science in Business Marketing (A.S.) degree program, the following 10 courses must be fulfilled. **Click on course title to expand and read more.**

\[View Course List\]

| ID | Course Name | Units |  |
| --- | --- | --- | --- |
|  | GED 101 | Introduction to Life Science (Natural Sciences) | 3 |
| *Introduction to Life Science* explores the fundamentals of biology and includes discussions on high-interest topics such as genetic testing, climate change, and ecological interactions within the ecosystem. This course aims to instill basic scientific knowledge that students can reference in order to form well-reasoned, ecologically responsible, fact-based opinions about personal, social, and ecological issues in everyday life. **Course Objectives** Upon successful completion of this course, students will be able to: - Define the terms science and biology, and examine the scientific method. - Demonstrate an understanding of chemistry and cellular processes. - Examine genetics and genetic modification. - Explain the theories and processes of evolution and natural selection - Discuss population ecology and analyze future trends in the human population. - Demonstrate proficiency with academic writing related to the study of life science. |  |  |  |
|  | GED 108 | Environmental Science (Natural Sciences) | 3 |
| *Environmental Science* provides an interdisciplinary study of the interactions between humans and the natural environment. The course examines ecological principles, natural resources, biodiversity, population dynamics, climate change, pollution, and sustainability. Emphasis is placed on applying scientific concepts and critical thinking to environmental challenges and evaluating sustainable approaches to resource management and environmental protection. **Course Objectives** Upon successful completion of this course, students will be able to: - Examine the foundations of environmental science and the principles of sustainability. - Analyze environmental systems, including energy flow, ecosystems, and population dynamics. - Evaluate evolution, biodiversity, and conservation biology in relation to environmental sustainability. - Assess global climate change, sustainability challenges, and strategies for addressing environmental problems. - Demonstrate proficiency with academic writing related to the study of environmental science. |  |  |  |
|  | GED 132 | United States Government (Basic Subjects) | 3 |
| *United States Government* provides a foundational study of the institutions, processes, and principles of the American political system. The course examines the structure and functions of federal, state, and local governments, as well as the roles of political parties, elections, public opinion, interest groups, the media, civil rights, civil liberties, and public policy. Emphasis is placed on understanding how citizens, political institutions, and public policy shape government in the United States. **Course Objectives** Upon successful completion of this course, students will be able to: - Examine the foundations and constitutional principles of the United States government. - Analyze the roles and functions of the Executive, Legislative, and Judicial branches of government. - Evaluate political behavior, including public opinion, interest groups, political parties, campaigns, elections, and the media. - Assess the development and impact of civil rights and civil liberties in the United States. - Apply knowledge of domestic, economic, and foreign policy issues within the American political system. - Demonstrate proficiency with academic writing related to the study of United States government. |  |  |  |
|  | GED 150 | Mathematics (Basic Subjects) | 3 |
| *Mathematics* provides an introduction to college mathematics by building essential skills one at a time. The course starts with the basics of whole numbers, fractions, and decimals and then moves into basic geometry, statistics, and concludes with an introduction to algebra. This course is complete with examples, exercises, and practice problems to ensure your success. **Course Objectives** Upon successful completion of this course, students will be able to: - Apply basic math functions to real life situations. - Demonstrate an understanding of decimals, fractions, and percent notation. - Develop an understanding of ratios and applying proportions. - Solve geometry and algebra problems and equations. - Develop an understanding of interpreting data, graphing, statistics and measurements. |  |  |  |
|  | GED 155 | English (Basic Subjects) | 3 |
| *English* will help students develop the key skills necessary to be good communicators and valued members of the workforce. The topics covered in this course include reading and comprehension, building a substantial vocabulary, using grammatically correct English, and speaking and writing the language that is necessary for success in the workplace. This course is designed to help all levels of students— from those with language skill deficiencies or English as a second language to professionals and businesspeople. **Course Objectives** Upon successful completion of this course, students will be able to: - Demonstrate an understanding of the basic elements of communication, developing communication skills, and communication as a field of study. - Demonstrate an understanding of language and writing skills. - Describe best practices in communicating in a business environment. - Examine best practices in communicating about employment. - Demonstrate proficiency with academic writing related to the study of English. |  |  |  |
|  | GED 215 | Psychology of Adjustment (Social Sciences) | 3 |
| *Psychology of Adjustment* explores major perspectives on psychology and pro­vides opportunities for students to apply useful concepts to their personal lives. Content is drawn from theory and research in dif­ferent areas of psychology and covers personality development, stress management, health issues, relationships, work, life span development and other areas of life. **Course Objectives** Upon successful completion of this course, students will be able to: - Define psychology and adjustment, and discuss the scientific approach to behavior. - Examine theories of personality, and the relationship of psychology and physical health. - Describe the various psychological disorders and approaches to treatment. - Demonstrate an understanding of communication styles, relationships, gender roles, and sexuality. - Analyze career decisions, balancing work, and best practices for career effectiveness. - Demonstrate proficiency with academic writing related to the study of psychology of adjustment. |  |  |  |
|  | GED 216 | Introduction to Sociology (Social Sciences) | 3 |
| *Introduction to Sociology* provides a foundational study of society and human social behavior from a sociological perspective. The course examines culture, socialization, groups, organizations, social institutions, social inequality, and social change, with attention to how social structures influence identity, relationships, and everyday life. Emphasis is placed on applying sociological theories and research methods to contemporary social issues and human experiences. **Course Objectives** Upon successful completion of this course, students will be able to: - Examine the foundations, theoretical perspectives, and research methods of sociology. - Analyze social groups, social structures, and processes of social control. - Evaluate social inequality and its effects within societies and across global contexts. - Assess the role of social institutions in shaping individuals, groups, and society. - Analyze social dynamics, social change, and their influence on contemporary society. - Demonstrate proficiency with academic writing related to the study of sociology. |  |  |  |
|  | GED 232 | Early U.S. History (Humanities/Fine Arts) | 3 |
| *Early U.S. History* explores the history of the United Sates from Native American societies before 1492 to the year 1877, with an in-depth analysis of the transition in United States history from pre-colonial beginnings to an independent national state. This course will survey the historical, cultural, political, and economic events that shaped early United States history. **Course Objectives** Upon successful completion of this course, students will be able to: - Examine the colonization in North America and the struggle for power. - Demonstrate an understanding of reform, resistance, and revolution. - Discuss aspects of the old south including slave culture, and the movement toward the democratization of culture. - Examine the components of the American System, and the development of the Whig and Democratic parties. - Discuss the secession and civil war, and analyze the factors that led to the birth of freedom. - Demonstrate proficiency with academic writing related to the study of early U.S. history. |  |  |  |
|  | GED 250 | World Religions (Humanities/Fine Arts) | 3 |
| *World Religions* is an introductory course that places the world’s religions into historical context, illustrating the complex dynamic of each religion over time, while also presenting current beliefs, practices, and group formations. Conceptual, worship, and social factors of religious experiences from the past to present are also examined. **Course Objectives** Upon successful completion of this course, students will be able to: - Define religion, examine the importance of studying religion, and describe the various dimensions of religion. - Discuss special issues which affect the study of religion. - Examine the common features of indigenous religions and the challenges associated with studying it. - Describe the common features of new religious movements and assess the circumstances in which they are likely to arise. - Demonstrate an understanding of the different types of religions including their foundations, teachings, ethical issues, global applications, rituals and worship. - Demonstrate proficiency with academic writing related to the study of world religions. |  |  |  |
|  | GED 355 | Technical Writing (Humanities/Fine Arts) | 3 |
| *Technical Writing* involves analyzing, designing, and producing clear, effective documents in professional settings. This course develops students’ ability to communicate complex information through well-structured, audience-centered writing. Students will examine the organization and style of technical documents, apply principles of clarity and usability, and address ethical and legal considerations. **Course Objectives:** Upon successful completion of this course, students will be able to: - Differentiate technical writing from other forms of communication based on audience, purpose, and structure. - Apply principles of clarity, organization, and audience awareness in technical writing tasks. - Develop technical documents using appropriate structure, style, and audience considerations. - Examine persuasive strategies effectively in written technical documents. - Analyze ethical and legal considerations in the production of technical documents. - Demonstrate proficiency in professional and academic technical writing. |  |  |  |

4 Elective Courses

For the online Associate of Science in Business Marketing (A.S.) degree program, you will select 4 courses to take from the list of courses below. **Click on course title to expand and read more.**

\[View Course List\]

| ID | Course Name | Units |  |
| --- | --- | --- | --- |
|  | BAM 315 | Principles of Management | 3 |
| *Principles of Management* serves as an introduction to the discipline of management. It is designed to integrate the accepted theories in the area with real world applications to provide students with the basic knowledge and skills needed for managing others. This course begins with a discussion of the current issues in management and then proceeds to cover the traditional functions of management: planning, organizing, leading, and controlling. By the end of this course, students should have an understanding of the needs of modern public and private organizations, including emerging national and international trends. **Course Objectives** Upon successful completion of this course, students will be able to: - Examine the role of managers in organizations, and identify the value of studying management. - Describe managerial challenges and issues relating to ethics, diversity, and social responsibility. - Demonstrate an understanding of management functions including planning and managing strategy. - Examine organizational structure and human resources in relation to managing, organizing, and leading individuals and teams within the organization. - Demonstrate proficiency with academic writing related to management. |  |  |  |
|  | BAM 410 | Organizational Theory and Behavior | 3 |
| **3 Semester Units** *Organizational Theory and Behavior* offers an evidence-based management approach to organizational behavior with an emphasis on critical thinking and application. Students will examine best practices for becoming effective leaders and managers in organizations. This course will also explore emerging topics, trends, and research in the field of organizational behavior and organizational change. **Course Objectives** Upon successful completion of this course, students will be able to: - Define organizational behavior, key theories, theorists, and research in the field. - Analyze the personality factors which contribute to understanding individuals in organizations. - Explore the various approaches for influencing and motivating employees in organizations. - Examine best practices for building relationships in teams, addressing ethical issues, and creating a diversity inclusive environment. - Evaluate leaders as change agents and examine best practices for achieving an organizational culture. - Demonstrate proficiency with academic writing related to organizational behavior. |  |  |  |
|  | BAM 411 | Human Resource Management | 3 |
| *Human Resource Management* explores the foundational principles and practices that support effective workforce management and organizational success. The course examines key HR functions including staffing, training, performance management, compensation, labor relations, employee development, and emerging trends in the field. Emphasis is placed on practical human resource strategies that support employee engagement, organizational effectiveness, and workforce productivity. **Course Objectives** Upon successful completion of this course, students will be able to: - Examine major trends, functions, and best practices in human resource management. - Analyze staffing, recruitment, and training practices related to human resource management. - Assess compensation strategies and total rewards systems within organizations. - Evaluate the importance of employee relations, labor relations, ethics, social responsibility, and risk management in human resource management. - Apply human resource management principles to challenges within global organizations. - Demonstrate proficiency with academic writing related to human resource management. |  |  |  |
|  | BAM 418 | Small Business Management | 3 |
| *Small Business Management* presents an overview of entrepreneurship, including launching a new venture, managing an ongoing venture, financial planning, taxation, and other topics specific to entrepreneurs. Students will learn the necessary elements to successfully start, run, and manage a small business and be able to apply those concepts and ideas within their business careers, even if they do not choose the entrepreneurial route. **Course Objectives** Upon successful completion of this course, students will be able to: - Demonstrate an understanding of the basics and challenges of small business management including its role in the U.S. economy. - Recognize the importance of strategic planning and early decisions in small business management. - Describe key principles of financial and legal management. - Explain aspects of marketing in small business in relation to products and services. - Demonstrate proficiency with academic writing related to small business management. |  |  |  |
|  | BAM 421 | Operations Management | 3 |
| *Operations Management* introduces the theory and practice of operations management and explores the systems approach to tie information together. The course explores issues in operations strategy, development, and implementation. Students will be able to apply various management tools, such as inventory management and supply-chain management, to effectively contribute to managing business operations. **Course Objectives** Upon successful completion of this course, students will be able to: - Identify and define operations management and assess why it is important to businesses. - Develop an understanding of product design and process management. - Demonstrate an understanding of best practices related to process performance improvement, utilizing business forecasting, capacity planning, inventory management, and supply chain design. - Analyze important issues relating to operations management including location, project management and trends influencing the field. - Demonstrate proficiency with academic writing related to operations management. |  |  |  |
|  | BCJ 100 | Introduction to Criminal Justice | 3 |
| *Introduction to Criminal Justice* aims to provide students with a general understanding of the criminal justice system’s response to crime in society. It is important to note that the general theme of this course involves the delicate balance between community interests and individual rights that criminal justice decision-making requires. This theme will be explored by examining the criminal justice process, focusing on how the system is structured to respond to crime. **Course Objectives** Upon successful completion of this course, students will be able to: - Describe the nature and extent of crime and discuss the foundations of law and the criminal justice system. - Examine law enforcement from the history of policing through to contemporary issues and challenges confronting the profession. - Describe the role of the courts in the criminal justice system and the process of prosecution, criminal trial, and sentencing. - Discuss the key aspects of corrections including its history, community and institutional corrections, prison life, and parole. - Examine special issues in criminal justice related to juvenile justice, terrorism, human trafficking, hate crimes, and the #MeToo Movement. - Demonstrate proficiency with academic writing related to criminal justice. |  |  |  |
|  | BCJ 230 | Criminal Investigation | 3 |
| *Criminal Investigation* aims to provide students with an overview of the criminal investigation field. Course topics include the fundamentals of criminal investigation, follow-up investigative processes, methods for obtaining information, and how to approach the investigation of different types of crimes. **Course Objectives** Upon successful completion of this course, students will be able to: - Identify and define the study of criminal investigation and discuss the foundations of criminal investigation. - Demonstrate an understanding of follow-up investigative processes and analyze the legal issues involved. - Discuss best practices for obtaining information through interviews, interrogations, criminal intelligence and surveillance operations. - Examine the various types of crimes related to people, property and national security. - Demonstrate proficiency with academic writing related to criminal investigation. |  |  |  |
|  | BCJ 240 | Procedures in the Justice System | 3 |
| *Procedures in the Justice System* is organized around the theme of balancing the need to detect, investigate, prosecute, and punish crime against the constitutional commitment protecting the rights and liberties of individuals. This course is designed to help students develop a working knowledge of the procedures involved in the justice system and covers the fundamental principles and procedures employed throughout the legal process. Topics include factors related to investigating crimes, considerations and practices related to the procedural and prosecutorial processes, and the trial, sentencing, and appellate processes. **Course Objectives** Upon successful completion of this course, students will be able to: - Describe the criminal justice process and the sources of criminal procedure. - Demonstrate an understanding of the factors and requirements related to searches and seizures. - Examine practices related to interrogations, lineups, and identifications. - Evaluate the different remedies for constitutional violations. - Examine the pretrial and trial process, sentencing, and appeals. - Demonstrate proficiency with academic writing related to procedures in the justice system. |  |  |  |
|  | BCJ 340 | Criminal Behavior | 3 |
| *Criminal Behavior* provides a comprehensive study of criminal behavior and the field of forensic psychology within the criminal justice system. The course examines psychological theories of criminal behavior, investigative processes, legal and ethical issues, victimization, and correctional psychology from psychological, social, and cultural perspectives. Emphasis is placed on understanding the factors that influence criminal behavior and the role of forensic psychology in law enforcement, the courts, victim services, and correctional settings. **Course Objectives** Upon successful completion of this course, students will be able to: - Examine the history, scope, and major areas of forensic psychology. - Analyze policing, investigative, and forensic assessment processes used within the criminal justice system. - Assess the legal and ethical issues associated with forensic psychology. - Evaluate psychological theories of criminal behavior and their application within victimology and correctional psychology. - Demonstrate proficiency with academic writing related to the study of criminal behavior. |  |  |  |
|  | BCJ 351 | Forensic Science | 3 |
| *Forensic Science* provides an introduction to the field of forensic science as it relates to crime and terrorism. Students will examine best practices within the field including evidence collection, preservation, and analysis. The methods and science used to analyze physical evidence is presented. This course will also introduce students to the role of forensic science related to terrorism and homeland security. **Course Objectives** Upon successful completion of this course, students will be able to: - Define forensic science and criminalistics including commonly used terms and key concepts. - Examine the concept of trace evidence and pattern evidence related to fingerprints, shoeprints, document analysis, and firearms. - Explore the concept of chemical evidence related to metals, gunshot residue, arson, and drugs of abuse. - Explore the concept of biological evidence related to toxicology, biological fluids, and DNA typing. - Assess the role of forensic science as it relates to terrorism investigation. - Demonstrate proficiency with academic writing related to forensic science. |  |  |  |
|  | HCA 200 | The United States Health Care System | 3 |
| *The United States Health Care System* course is designed to introduce students to the organization, structure, and operation of the nation’s health care system. This course aims to help students effectively identify their present and future roles as consumer, provider, manager, decision-maker, and analyst. The course examines an overview of the health care system, causes and characteristics of health service utilization, the nature of wellness and disease, individual provider settings, financial and nonfinancial resources used and needed, and the measurement of quality of care. **Course Objectives** Upon successful completion of this course, students will be able to: - Define health and healthcare key terminology, and analyze the role and process of healthcare in America. - Describe aspects of employment in healthcare delivery including key personnel and the required education and training. - Examine the various delivery systems in healthcare and discuss related legal, ethical, and political issues. - Analyze issues in the healthcare industry regarding research, cultural competency, and international applications. - Demonstrate proficiency with academic writing related to the United States healthcare system. |  |  |  |
|  | HCA 320 | Essentials of Managed Health Care | 3 |
| *Essentials of Managed Health Care* focuses on health insurance as it impacts the management of healthcare organizations. This course provides a systematic overview of the history of managed healthcare and health insurance in the United States, types of health plans and available payers, the provider network, utilization management, quality management, accreditation, Medicare Advantage, Medicaid managed care, and laws and regulations in health insurance and managed care. **Course Objectives** Upon successful completion of this course, students will be able to: - Discuss the major forces shaping health insurance and managed care today. - Examine the basic elements of health benefits coverage and provider payment options. - Describe the basic components of utilization management for medical services. - Explain the Medicare and Medicaid benefit structures. - Identify key state and federal laws and regulations governing managed care. - Demonstrate proficiency with academic writing related to the essentials of managed care. |  |  |  |
|  | HCA 340 | Cultural Diversity in Health and Illness | 3 |
| *Cultural Diversity in Health and Illness* promotes an awareness of the dimensions and complexities involved in interactions between health professionals and patients from diverse socio-cultural backgrounds. It examines different cultural perspectives regarding health, illness and health care that exists within American society by demonstrating traditional health beliefs and practices among selected populations. Emphasis is placed on the importance of having culturally competent health care professionals to better serve an increasingly diverse population. **Course Objectives** Upon successful completion of this course, students will be able to: - Define and describe the importance of cultural and linguistic competence in healthcare. - Examine the various health domains including health, healing, and familial traditions. - Analyze trends in healthcare and describe current issues and barriers to healthcare. - Discuss health care problems in various demographic groups. - Demonstrate proficiency with academic writing related to cultural diversity in health and illness. |  |  |  |
|  | HCA 420 | Medical Law and Ethics | 3 |
| *Medical Law and Ethics* explores the study of medical ethics, or applied ethics, for healthcare professionals who often face dilemmas that are not experienced by the general population. The fast-paced growth of medical technology has made the study of ethics even more relevant. The study of bioethics, or biomedical ethics, refers to moral dilemmas due to advances in medicine and medical research. Since medical law and ethics are often interrelated, students need to have a clear understanding of both in order to protect themselves, their employer, and the patient. The study of ethics includes many questions for which there is no one answer. **Course Objectives** Upon successful completion of this course, students will be able to: - Define medical law, ethics, and bioethics and examine why it is important to study them. - Examine the legal environment of healthcare including the legal and court systems and essential laws for healthcare professionals. - Describe issues related to the healthcare environment regarding liability, confidentiality, and the physician-patient relationship. - Demonstrate an understanding of medical ethics and describe future trends in healthcare. - Demonstrate proficiency with academic writing related to medical law and ethics. |  |  |  |
|  | PSY 102 | Introduction to Psychology | 3 |
| *Introduction to Psychology* introduces the methods and findings of contemporary psychology and investigates how psychological science can be applied to the world around us. Emphasizing the need for scientific and critical thinking, topics include a survey of biology and behavior, sensory processes, human development, learning and motivation. Emotion, personality, psychological disorders, therapy, and social interaction are also examined to provide students with a solid understanding of the facts, principles, and theories which make up the field of psychology. **Course Objectives** Upon successful completion of this course, students will be able to: - Discuss the historical foundations of the field of psychology, the function of the brain on behavior, stages of human development, and psychology as a scientific field of study. - Demonstrate an understanding of processes related sensation and perception, states of consciousness, conditioning and learning, memory, cognition, language, and intelligence. - Examine motivation and emotion, sexuality and gender development, and personality development. - Evaluate psychological disorders and psychotherapies. - Examine key concepts related to the fields of health psychology and applied psychology. - Demonstrate proficiency with academic writing related to the field of psychology. |  |  |  |
|  | PSY 116 | Psychology of Gender | 3 |
| *Psychology of Gender* examines the biological, cultural, and historical factors that influence the development of gender roles and identities. Stereotypes of masculinity and femininity are examined, and the impact that these ideas have on our lives at the personal, social, and institutional levels are explored. **Course Objectives** Upon successful completion of this course, students will be able to: - Define sex, gender and gender identity, and discuss how gender movements have shaped history. - Examine biological, social, cognitive, emotional, and communicative factors related to gender development. - Evaluate issues related to gender stereotyping, discrimination, and power. - Describe the factors related to gender that affect health and wellbeing. - Demonstrate proficiency with academic writing related to the psychology of gender. |  |  |  |
|  | PSY 220 | Developmental Psychology | 3 |
| *Developmental Psychology* introduces students to the scientific study of patterns of change and stability that occur as we move through the process of human development from conception to death. Various theories of development will be presented and an emphasis on physical, emotional, cognitive, and psychosocial changes throughout the lifespan will be discussed. **Course Objectives** Upon successful completion of this course, students will be able to: - Define human development, discuss how it is studied, and examine the major theories and stages of development from infancy to late adulthood. - Examine the genetic, environmental, and physical factors related to the varying developmental stages. - Evaluate the factors of sensation, perception, cognition, memory, learning, intelligence, creativity, and language related to the varying developmental stages. - Demonstrate an understanding of the self, personality, social and moral development, gender roles, sexuality, emotions, attachment, and relationships related to the varying developmental stages. - Demonstrate an understanding of unique factors related to developmental psychology, psychopathology, death, and bereavement. - Demonstrate proficiency with academic writing related to developmental psychology. |  |  |  |
|  | PSY 228 | Social Psychology | 3 |
| *Social Psychology* offers students an in-depth look at how people come to understand themselves and others in a social context, with considerable emphasis on society’s role in social psychology. Each chapter in this course will introduce students to key individuals within the realm of social psychology whose research has made a significant contribution to the field. **Course Objectives** Upon successful completion of this course, students will be able to: - Define the field of social psychology and describe its foundations, key terms, and theories. - Examine theoretical perspectives related to social psychology and research methodologies. - Evaluate the individual in society including stratification, self and identity, and socialization over the life course. - Analyze the various areas of social life. - Demonstrate proficiency with academic writing related to social psychology. |  |  |  |
|  | PSY 380 | Personality Theories | 3 |
| *Personality Theories* introduces students to key scientific perspectives on human personality. This course examines major theoretical approaches, including psychodynamic, psychoanalytic, behaviorist, phenomenological, biological, and cognitive frameworks: to understand how personality develops, functions, and is assessed. In addition, this course emphasizes research methods and contemporary assessment practices used to study personality, fostering connections between theory, empirical evidence, and real-world applications. **Course Objectives** Upon successful completion of this course, students will be able to: - Analyze the foundational principles underlying major personality theories within cultural and social contexts. - Compare and contrast psychodynamic and psychoanalytic approaches to personality development. - Apply behaviorist and phenomenological concepts to interpret observable patterns of human behavior. - Evaluate biological and cognitive approaches in explaining personality structure and variation. - Examine methods used in personality research and psychological assessment. - Demonstrate proficiency with academic writing related to theories of personality. |  |  |  |
|  | PSY 408 | Abnormal Psychology | 3 |
| *Abnormal Psychology* offers students an integrative approach to the study of psychopathology, drawing on contributions from various disciplines and theoretical stances. Through clinical case studies, the psychosocial and psychophysiological factors of abnormal behavior are examined, along with the exploration of prevention efforts and research-based advancements in the field. **Course Objectives** Upon successful completion of this course, students will be able to: - Define abnormal behavior and describe the historical conceptions of abnormal behavior. - Demonstrate an understanding of the various types of psychological disorders, their causes, and types of treatment. - Examine the processes of clinical assessment, diagnosis, and research in psychopathology. - Evaluate the legal and ethical issues that pertain to mental health services. - Demonstrate proficiency with academic writing related to abnormal psychology. |  |  |  |

### Prerequisites to Admission:

The applicant should meet the following prerequisites in order to be admitted to the program: An applicant must be at least 18 years of age and have successfully obtained a high school diploma, GED, or its equivalent.

### FAQ About Coursework

**Required units may be satisfied in the following ways:**

- **CCU Course with Study Guide**

  California Coast University has developed comprehensive Study Guides, for each course, that are designed to coordinate and sequence the learning materials within the required textbook. The following points will help to illustrate how the Study Guides are designed:

  - Study Guides are based on specific college level textbooks, which may be obtained from local bookstores, the publisher, or the University's Rental Library.
  - Each Study Guide is organized with a complete syllabus, along with instructional materials to guide the student chapter by chapter through the corresponding textbook.
  - Each Study Guide contains an overview and summary of all textbook chapters, along with a listing of important keywords (with definitions), and self-tests (with answers) on key points.
  - Study Guides include 4 unit exams equally spaced throughout the instructional materials, one writing assignment per unit, and the final examination.
  - Examinations are designed to test the student on the information contained within the preceding chapters.
  - All tests have no time limit and may be completed as open book tests.
- **Previous Specialized Training for Elective Credit - Save Up To $2,040!\***

  California Coast University recognizes that not all learning occurs through a college or university. Therefore, it is possible to receive academic credit based on previously completed specialized training. The following guidelines are utilized when evaluating specialized training:

  - Documented training such as those a student may have completed through their employer, company, organization, military training experiences, professional or personal licensure requirements or other documented training experiences may be eligible for academic credit.
  - Eligibility for specialized training is assessed at the application stage of the enrollment process. All supporting documentation of prior training is reviewed for equivalent elective credit.
  - Students have 45 days from the date of enrollment to submit documents for specialized training credit. If applicable, credits will be awarded and tuition will be adjusted accordingly.
  - For specialized training documents received after the initial 45 days, there will be a re-evaluation fee of $75.00 charged. Any academic credit awarded will be applied to the student's program, but there will be no tuition adjustments made after the initial 45 days of enrollment.
  - Specialized training credit can be utilized to meet elective course requirements only.
- **Transfer of Credit**

  Transcripts of previously completed academic work are evaluated and credit may be transferred to meet existing coursework requirements. The following guidelines are utilized when accepting transfer credit for an associate degree program:

  - The University will accept transfer credit from applicable courses completed at colleges or universities accredited by an agency recognized by the U.S. Department of Education or foreign equivalent.
  - Associate degree students may receive transfer credit for up to 30 semester units.
  - To be eligible for undergraduate academic credit, transfer grades must be equivalent to a letter grade of C (2.0 GPA) or higher.
- **Challenge Examinations**

  During the admissions process, all professional experience is reviewed to determine if an applicant has sufficient occupational experience to warrant completing a Challenge Examination in lieu of a Study Guide for a particular course. The following factors are considered:

  - An applicant may be offered an opportunity to complete a Challenge Examination if the candidate's occupational expertise appears to be comparable to the objectives identified for a particular course.
  - Successfully passing a Challenge Examination will demonstrate an acceptable level of competence for that course.
  - If a student does not pass a Challenge Examination they are assigned a Study Guide for completion.
  - The maximum amount of Challenge Examinations allowed for each program level are: Associate 4; Bachelor's 10; Master's 2; Doctorate 0; and Certificates 1.

170

##### **Per Unit**

#### Total Courses:

**20**

Core Courses:

6

General Ed. Courses:

10

Elective Courses:

4

#### Total Units:

**60**

[learn more](https://www.calcoast.edu/request-for-information-landing.html)

Meet The Dean

[![Dr. Peng Chan](https://www.calcoast.edu/assets/components/phpthumbof/cache/pchen_headshot.c2667ac1bc9a15962e4b1bcdaee1c2c2.jpg)](https://www.calcoast.edu/dr.-peng-chan.html) [Dr. Peng Chan](https://www.calcoast.edu/dr.-peng-chan.html)

[Dean, School of Administration and Management | Professor of Administration and Management](https://www.calcoast.edu/dr.-peng-chan.html)

[Dr. Chan holds a Law degree with top honors, an M.B.A. in Corporate Strategy & Finance, and a Ph.D. in Strategic Management.](https://www.calcoast.edu/dr.-peng-chan.html)

"The educational value from what I learned is beyond valuable. Professionally, I am able to take what I learned and implement ideas and concepts. Personally, it's a huge accomplishment for me to receive a master's degree."

![graduation cap](https://www.calcoast.edu/assets/components/phpthumbof/cache/gradheadshot-placeholder.654ae56f67e7887f51e0a9878730abcf.png)

R. Ramirez

Alumni  
Organizational Leadership

<https://www.calcoast.edu/r.-ramirez.html>

"I found it to be extremely rewarding to finish my schooling and receive the degree. Very flexible to work around being a parent and working full time to complete the schooling necessary for the degree."

![graduation cap](https://www.calcoast.edu/assets/components/phpthumbof/cache/gradheadshot-placeholder.654ae56f67e7887f51e0a9878730abcf.png)

D. Paschel

Alumni  
Business Administration

<https://www.calcoast.edu/d.-paschel.html>

"In a world where a degree is practically required for any decently paying job, this program made obtaining a degree feel more accessible to someone like me."

![graduation cap](https://www.calcoast.edu/assets/components/phpthumbof/cache/gradheadshot-placeholder.654ae56f67e7887f51e0a9878730abcf.png)

S. Fidel

Alumni  
Business Administration

<https://www.calcoast.edu/s.-fidel.html>

"This college degree holds value both personally and professionally. It fostered critical thinking, discipline, and a deeper understanding of the world, while also serving as a credential that can open doors, enhance my career prospects, and signals a commitment to my long-term goals."

![graduation cap](https://www.calcoast.edu/assets/components/phpthumbof/cache/gradheadshot-placeholder.654ae56f67e7887f51e0a9878730abcf.png)

M. Perez

Alumni  
Criminal Justice

<https://www.calcoast.edu/m.-perez.html>

"Getting my degree was a personal goal, I am now the first person in my family to have obtained my Bachelor's degree."

![graduation cap](https://www.calcoast.edu/assets/components/phpthumbof/cache/gradheadshot-placeholder.654ae56f67e7887f51e0a9878730abcf.png)

M. Raymond

Alumni  
Business Administration

<https://www.calcoast.edu/m.-raymond.html>

"I am so happy to have a degree from CCU and plan to pursue future education. The staff and the university as a whole is wonderful!!!"

![graduation cap](https://www.calcoast.edu/assets/components/phpthumbof/cache/gradheadshot-placeholder.654ae56f67e7887f51e0a9878730abcf.png)

K. Wilson

Alumni  
Health Care Administration

<https://www.calcoast.edu/k.-wilson.html>

"I am just so thankful for having the option of online education as I work full time. I feel it is a personal accomplishment and I am very proud."

![graduation cap](https://www.calcoast.edu/assets/components/phpthumbof/cache/gradheadshot-placeholder.654ae56f67e7887f51e0a9878730abcf.png)

A. Quiroz

Alumni  
Psychology

<https://www.calcoast.edu/a.-quiroz.html>

"I’m very happy that this could work with a full-time work schedule. I will be recommending to anyone who is looking for flexibility."

![graduation cap](https://www.calcoast.edu/assets/components/phpthumbof/cache/gradheadshot-placeholder.654ae56f67e7887f51e0a9878730abcf.png)

K. Kast

Alumni  
Criminal Justice

<https://www.calcoast.edu/k.-kast.html>

"Being in my late 40’s I never thought I would complete my bachelor's degree with a busy career and family. My B.S degree raises my salary at work and creates more opportunity for promotion. I am honored and feel a sense of personal accomplishment"

![graduation cap](https://www.calcoast.edu/assets/components/phpthumbof/cache/gradheadshot-placeholder.654ae56f67e7887f51e0a9878730abcf.png)

M. Moore

Alumni  
Criminal Justice

<https://www.calcoast.edu/m.-moore.html>

"Personally, I have gained a wealth of confidence in completing my degree. I always wanted to do this, and it was made possible through this program."

![graduation cap](https://www.calcoast.edu/assets/components/phpthumbof/cache/gradheadshot-placeholder.654ae56f67e7887f51e0a9878730abcf.png)

T. Grimes

Alumni  
Health Care Administration

<https://www.calcoast.edu/t.-grimes.html>

"I found this form of learning was superb for me. Especially as a stay-at-home mom with little babies at home, who was going to return to work after a few years. It was truly a blessing to have found this school in all of my research, due to the freedom of learning as you go."

![graduation cap](https://www.calcoast.edu/assets/components/phpthumbof/cache/gradheadshot-placeholder.654ae56f67e7887f51e0a9878730abcf.png)

L. Barrientos

Alumni  
Human Resource Management

<https://www.calcoast.edu/l.-barrientos.html>

"CCU is an excellent option for people who have busy careers. Getting my degree was important to me and CCU helped me obtain that."

![graduation cap](https://www.calcoast.edu/assets/components/phpthumbof/cache/gradheadshot-placeholder.654ae56f67e7887f51e0a9878730abcf.png)

B. Odell

Alumni  
Criminal Justice

<https://www.calcoast.edu/b.-odell.html>

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