MKT 542
Global Marketing
Online Course

MKT 542 Global Marketing

3 Semester Units

Global Marketing takes an environmental and strategic approach to exploring business marketing on an international scale. Topics of discussion include key principles and challenges marketing managers must grasp such as the strategies, tools, and techniques utilized by professionals in this highly competitive field. Students will explore what is meant by global marketing and the various global marketing environments, best practices in global marketing, key elements related to the field, and future trends impacting the field.

Course Objectives

Upon successful completion of this course, students will be able to:

  • Demonstrate an understanding of the various global marketing environments.
  • Examine best practices for implementing global marketing functions and strategies.
  • Evaluate the key elements of the four Ps of global marketing.
  • Discuss future trends in global marketing including the role of ethics and corporate social responsibility.
  • Demonstrate proficiency with academic writing related to global marketing.

If you are interested in taking this course, please explore a degree or certificate program below:

> Explore Marketing Programs

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