MKT 425
Social Media Marketing
Online Course

MKT 425 Social Media Marketing

3 Semester Units

Social Media Marketing explores the growing popularity of using digital technologies to reach consumers. This course aims to further students’ working knowledge on the four zones of social media (community, publishing, entertainment, and commerce). The course explores how social media can be employed to build brands, conduct business, support causes, rally the masses, and forge and maintain relationships.

Course Objectives

Upon successful completion of this course, students will be able to:

  • Summarize the process of social media marketing strategies, and describe key concepts related to this process.
  • Examine social media consumers and the dynamics of online communities.
  • Analyze the four zones of social media including social community, publishing, entertainment, and commerce.
  • Examine social media data management and measurement.
  • Demonstrate proficiency with academic writing related to social media marketing.

If you are interested in taking this course, please explore a degree or certificate program below:

> Explore Marketing Programs

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