MKT 230
Consumer Behavior
Online Course

MKT 230 Consumer Behavior

3 Semester Units

Consumer Behavior explores not only the act of buying, but it also investigates how having—or not having—a product, service, idea, or experience affects our lives, how we view ourselves, and how we view others. This course examines consumer behavior as an ongoing process and includes discussions about current marketing trends—how consumers and technology have affected marketing, and how new marketing has affected consumers and their social environment.

Course Objectives

Upon successful completion of this course, students will be able to:

  • Describe the foundations and process of consumer behavior, and discuss the main perspectives on research in consumer behavior.
  • Examine the internal influences on consumer behavior.
  • Analyze the factors that lead to consumers choosing and using products.
  • Evaluate consumers in their social and cultural settings.
  • Demonstrate proficiency with academic writing related to consumer behavior.

If you are interested in taking this course, please explore a degree or certificate program below:

> Explore Business Administration Programs
> Explore Marketing Programs
> Explore General Studies Programs

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