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General Elective Course Descriptions GEL 205 MARKETING HOSPITALITY This course provides examples and applications that illustrate the major decisions hospitality marketing managers face in their efforts to balance objectives and resources against needs and opportunities in today's global marketplace. An abundance of real-world examples and cases and experiential and internet exercises give students extraordinary insight into marketing situations they will actually encounter on the job. GEL 207 CONSUMER BEHAVIOR 3 Semester Units This course approaches the subject of consumer behavior by using a rigorous scientific orientation, basic concepts, persuasion, and managerial decision making. The course discusses the principles and scientific investigation of consumer behavior and demonstrates how companies and organizations use them strategically every day. GEL 222 HUMAN RELATIONS 3 Semester Units The dynamics of relationships between and among individuals, groups and organizations. Dynamics studies include authority, communication, conflict between systems, and synergy of systems. Emphasis is on identifying the role of behavioral science in the business world; the importance of understanding the individual; familiarity with such skills as communication, motivation, leadership and human relations training; the environment for human relations: contributions of human relations; and the special challenges in the practice of human relations. GEL 231 PERSONAL FINANCE 3 Semester Units Course covers the basic framework of personal finance with an emphasis on organizing and managing your financial resources. Also covers concepts of managing current assets, current liabilities, and long-term liabilities. Introduces investment principles and ways to protect your wealth in the future. GEL 240 CHILD DEVELOPMENT 3 Semester Units Study of psychological development of the child from conception to adolescence. Development of motor behavior, language, social behavior, and intelligence. GEL 280 ADVERTISING 3 Semester Units A course for managers who will use advertising as a business tool. Covers social responsibility of advertising, corporate advertising, the consumer and behavior, quantitative approach to budgeting and computer assisted media selection models. GEL 305 SOCIAL GERONTOLOGY 3 Semester Units Provides a comprehensive and contemporary view of the sociology of aging, which takes a life courses approach, stipulating that the quality of one's life in old age is the product of earlier choices, opportunities and constraints. Current public policy issues pertaining to aging; and coverage of topics and issues pertaining to race, glass, gender, and culture are covered. GEL 314 CRIMINAL JUSTICE IN AMERICA 3 Semester Units Provides a broad overview of the Criminal Justice System in America. Topics include public policy and theories of crime, adult and juvenile justice systems, policing, criminal lawyers, the criminal courts system, sentencing and capital punishment. GEL 316 ANIMAL SCIENCE 3 Semester Units This course is an introduction to animal science that covers the full range of topics, traditional and non-traditional, that reflect the way agriculture is changing today, and will prepare students for the modern agricultural workforce. It explores animal science from a variety of integrated perspectives, global, biological, species, industry, and society by examining not only the topics traditionally covered at the introductory level (e.g., major species, nutrition, digestion, feeds, genetics, reproduction, disease, and animal behavior), but also by exploring the dynamic nature of animal science and the many ways in which it is a piece of a much larger whole of agriculture. GEL 350 INTRODUCTION TO HUMAN SEXUALITY 3 Semester Units An introduction to human sexuality covering sexual lifestyles, love, commercial sex, pornography, political issues and AIDS. GEL 370 DEATH AND DYING 3 Semester Units This course gives a comprehensive introduction to the main issues in contemporary thanatology. The study of death is by nature interdisciplinary, and includes contributions from medicine, the humanities, and the social sciences. Emphasis on cross cultural perspectives on death and the diversity of ethnic traditions in heterogeneous modern societies. Grief, bereavement, funeral practices, suicide, attitudes about immortality and the afterlife, and near-death experiences are also covered. GEL 420 ART HISTORY 3 Semester Units This course presents a chronologically-structured survey of primarily Western art in which art and architecture are presented as expressions of the key values, insights, and aspirations of its makers, their patrons and the surrounding culture. The art of each period is discussed in relation to four dominant human concerns or themes found at all times in all cultures: Spirituality, The Self, Nature and The City. Art in parallel cultures is also considered. GEL 467 INTRODUCTION TO E-COMMERCE 3 Semester Units An overview of electronic commerce including market mechanisms, retailing, business to business, E-government and E-learning, strategies, payments and order fulfillments, as well as law, ethics and cyber crimes. GEL 477 BUSINESS ETHICS 3 Semester Units Provides a managerial framework for integrating ethics into strategic business decisions. The framework provides an overview of the concepts, processes and best practices associated with successful business ethics programs. Prepares students for the ethical dilemmas they will face in their business careers. |
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