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Specialization Course Descriptions: Bachelor of Science in Management BAM 402 PUBLIC RELATIONS 3 Semester Units An introduction to the field of public relations designed to present to students the effective practices in the field of public relations and to prepare students to deal with the situations and arrive at the solutions that distinguish the field of public relations. BAM 411 HUMAN RESOURCES MANAGEMENT 3 Semester Units Aspects of the individual and the work environment which influences people at work. Emphasis on recent and relevant findings from the behavioral sciences and other disciplines. BAM 418 SMALL BUSINESS MANAGEMENT 3 Semester Units Overview of entrepreneurship. Problems of launching a new venture; problems of managing an on-going venture; financial planning; taxation. BAM 421 OPERATIONS MANAGEMENT 3 Semester Units Emphasis on the systems approach to tie information together and present a philosophy of management. Introduction to theory and practice of industrial management. |
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