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Undergraduate Course Descriptions for the Bachelor of Science in Management BAM 105 INTRODUCTION TO BUSINESS 3 Semester Units A basic overview of the business world and the functions of management. The environment in which business operates. BAM 110 INTRODUCTION TO ACCOUNTING 3 Semester Units A basic approach to accounting emphasizing recording, measuring, and communicating the accounting data of business. BAM 116 INTRODUCTION TO DATA PROCESSING 3 Semester Units This course clearly explains what a computer is and what it can do. Also, just as importantly, what it cannot do. It will lead you to the understanding of how people and organizations use and abuse computer technology. It elucidates the basics of information technology, from multimedia PC's to the Internet and beyond. This course illustrates how computers and networks can be used as practical tools to solve a wide variety of problems. It will help you to comprehend the trends that will change the way we work with computers and the way computers work for you. The course puts computers into human context, illustrating how information technology affects our lives, our world, and our future. BAM 223 PRINCIPLES OF ECONOMICS 3 Semester Units An introduction to Macroeconomics. Presents unemployment and inflation measures of national output, the Simple Keynesian Model, and the More Complete Keynesian Model and fiscal policy. Also, the banking system, the New Quantity Theory, monetary policy, poverty and the distribution of income, international trade and finance, economic growth and development, and a Macro summary. BAM 225 INFORMATION MANAGEMENT 3 Semester Units Introductory course designed to provide in-depth coverage of essential concepts and important terminologies. Course material covers cache memory, OS/2 and Macintosh OS, CD-ROM, CAD/CAM, desktop publishing, computer viruses and graphics. Topics include robotics, decision support systems, fifth-generation computers, expert systems, and artificial intelligence. BAM 306 PRINCIPLES OF MARKETING 3 Semester Units Examines modern marketing: the market, product and price systems; distribution structure, promotional activities; specifically, field marketing; planning and evaluation of the marketing effort. BAM 312 BUSINESS COMMUNICATIONS 3 Semester Units Theory and practice of business communications. Covers fundamental dimensions of communication: language and behavior. Alternatives for conveying messages are discussed. Various channels and media are covered in detail with guidelines for effective use. BAM 313 INTRODUCTION TO FINANCIAL MANAGEMENT 3 Semester Units Covers principles and motives of financial management, time value of money, risk and value, cost, capital budgeting, forecasting and planning capital structure, current asset management, short-term financing. BAM 315 PRINCIPLES OF MANAGEMENT 3 Semester Units The basic management functions are analyzed to provide a basic conceptual approach to management concentration on organizational decision making activities as they lead to and promote efficient and effective management. Integration of the proven, traditional. functional approach to managing with current developments in the contingency approach, systems theory, and the behavioral sciences. BAM 317 BUSINESS LAW 3 Semester Units The concept of preventive law is central to a law course designed for business students. Discusses law in business context, rather than in the abstract. Using the law to make it easier to reach business objectives. BAM 402 PUBLIC RELATIONS 3 Semester Units An introduction to the field of public relations designed to present to students the effective practices in the field of public relations and to prepare students to deal with the situations and arrive at the solutions that distinguish the field of public relations. BAM 411 HUMAN RESOURCES MANAGEMENT 3 Semester Units Aspects of the individual and the work environment which influences people at work. Emphasis on recent and relevant findings from the behavioral sciences and other disciplines. BAM 418 SMALL BUSINESS MANAGEMENT 3 Semester Units Overview of entrepreneurship. Problems of launching a new venture; problems of managing an on-going venture; financial planning; taxation. BAM 421 OPERATIONS MANAGEMENT 3 Semester Units Emphasis on the systems approach to tie information together and present a philosophy of management. Introduction to theory and practice of industrial management. |
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