Request InfoMaster of Business Administration in Business Marketing
Core Course Description
BAM 511 MARKETING MANAGEMENT
3 Semester Units
This course introduces basic marketing principles and policies, and explores various marketing functions, emphasizing marketing strategy planning and the integration of marketing with other business activities and functions. Price policies and controls are discussed, as well as the various trade channels, merchandising, market research, government regulations, and competitive practices.
BAM 513 FINANCIAL MANAGEMENT
3 Semester Units
This introductory course ties financial concepts to reality through the use of real-world examples and simplified concepts. Working capital management and selection of alternative investment opportunities are emphasized, and funds acquisition, dividend policies, optimal debt-equity mix, and budgetary and related procedures are examined as basic tools which provide data used for decision making purposes.
BAM 514 INTERNATIONAL BUSINESS MANAGEMENT
3 Semester Units
This course presents an integrated treatment of theory, policy, and enterprise in international trade and investment. New theories of international trade and the contemporary international monetary system are explored, and the unique challenges organizations face in the global marketplace are discussed.
BAM 515 ORGANIZATIONAL BEHAVIOR
3 Semester Units
This course provides students an in-depth review of available theory and research on the behavior, structure, and process of organizations. Formal organizations and their structure will be critically examined, and human motivations and their constructive application to oneself and others will be discussed. Applicable behavioral science theories will be explored and students will be able to effectively apply the relevant concepts to the management of organizations.
BAM 530 BUSINESS ETHICS
3 Semester Units
This course provides a managerial framework for integrating ethics into strategic business decisions. The framework provides an overview of the concepts, processes and best practices associated with successful business ethics programs. Prepares students for the ethical dilemmas they will face in their business careers.
MKT 512 SALES MANAGEMENT
3 Semester Units
This course offers an in-depth analysis of professional selling practices with emphasis on the selling process and sales management. The development of territories, determining potentials and forecasts, and setting quotas will all be explored to help students become familiar with the issues and decisions companies face in developing and managing an effective sales force.
MKT 542 GLOBAL MARKETING
3 Semester Units
This course not only demonstrates how global marketing works, but also how it relates to real decisions around the world. The text draws on a wide variety of international examples and case studies to focus on globally recognized brands and companies operating in a number of countries. Extensive coverage of hot topics such as blue ocean strategy; celebrity branding; brand piracy; and viral marketing are all included.
MKT 552 VALUE MARKETING
3 Semester Units
This course focuses on essential marketing concepts including creating, planning, strategies, research, consumer behavior, target marketing and evaluation. The role of marketing in the organization and the role of marketing in society are also explored with an emphasis on helping students learn how to develop responsive and effective marketing strategies that meet customer needs.
MKT 555 RETAIL MANAGEMENT
3 Semester Units
This course focuses on the exciting and dynamic aspects of retailing. It was designed to seamlessly meld the traditional framework of retailing with the realities of the competitive environment and the emergence of high–tech as a backbone for retailing. Key retail management concepts are reinforced with current, real-world examples that bridge the gap between theory and practice.
BAM 509 MANAGEMENT INFORMATION SYSTEMS
3 Semester Units
This course was designed for business students who want an in-depth look at how business firms use information technologies and systems to achieve corporate objectives. Information systems are one of the major tools available to business managers for achieving operational excellence, developing new products and services, improving decision making, and achieving competitive advantage.
BAM 510 HUMAN RESOURCES MANAGEMENT
3 Semester Units
This course explores the effective utilization of personnel and emphasizes the skillful merging of human talents, needs, and aspirations with the requirements of the organization which can result in overall benefits both to the organization and to society. Additionally, this course will analyze the connection between the environment and the legal aspects of human resource management.
BAM 560 STRATEGIC MANAGEMENT
3 Semester Units
Strategic Management is the capstone course for business courses. Students learn new strategy formulation, implementation, and evaluation concepts and techniques. Students use this new knowledge, coupled with knowledge acquired from other courses, to chart the future direction of different organizations. Strategic Management students analyze firms in different industries, make objective strategic decisions for companies, and justify those decisions through oral or written communication.
GRM 697 THE RESEARCH PROCESS
3 Semester Units
A required course for Master's Degree students to prepare them for the development and writing of a Proposal for a Thesis. Assists students in utilization of their natural curiosity in selection of a topic for research. Provides guidance in planning research strategy, documentation of research data, and design of a defensible study. Also explores and analyzes examples of research from many different disciplines, development and use of computer-aided research and writing skills, and logical argumentation techniques in stating and defending research data.