Programs

Master of Business Administration in Business Marketing

The Master of Business Administration in Marketing is a self-paced learning program, which may be completed off-campus. Study programs are not structured in semesters, quarters or terms, allowing students to begin their degree programs at any time during the year.

The Master of Business Administration Degree in Marketing requires students to satisfy the following course requirements: 30 semester units (10 core courses) in Business Marketing; plus, an additional 9 units for a total of 39 semester units of credit.

Prerequisites to Admission

An applicant must have earned a Bachelor’s Degree in Business Administration, Management or Marketing; or a Bachelor’s Degree in another field may be considered if the Admission Committee evaluation indicates that the applicant has the necessary foundation to succeed in the program.

Master of Business Administration in Business Marketing Core Courses

Courses required are listed below.  Course descriptions for the Master of Business Administration in Business Marketing Core Courses may be found by following this link: Course Descriptions

  • BAM 511 Marketing Management
  • BAM 513 Financial Management
  • BAM 514 International Business Management
  • BAM 515 Organizational Behavior
  • BAM 530 Business Ethics
  • MKT 512 Sales Management
  • MKT 542 Global Marketing
  • MKT 552 Value Marketing
  • MKT 555 Retail Management
  • GRM 697 The Research Process

Using one of the options shown below, nine additional units must be completed:

Option 1 (9 semester units)
The M.B.A. in Business Marketing Candidate may develop a Master's Thesis under faculty guidance.

  • GRM 698 Proposal for the Master's Thesis (3 semester units)
  • GRM 699 The Master's Thesis (6 semester units)

Or

Option 2 (9 units)
Satisfy the following 3 courses:

  • BAM 509 Management Information Systems
  • BAM 510 Human Resource Management
  • BAM 560 Strategic Management

Additional Information