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Bachelor of Science in Business Marketing
Core Course Descriptions
BAM 105 INTRODUCTION TO BUSINESS
3 Semester Units
This course introduces the business world and the contemporary environment in which it operates. How business operations are managed and organized will be explored, and the basic ideas of marketing processes and consumer behavior will be discussed. Additionally, students will be aware of the changing face of business with current technological and management information system advances.
BAM 118 COMPUTING CONCEPTS
3 Semester Units
This course serves as an introduction to computer terminology and computer equipment and provides fundamental concepts for using PC-based software. Topics covered include computer hardware and its operation, operating systems, application software, and the Internet. Emphasis is placed on the use of computers to assist with business issues. The impact of computers on our lives is also explored.
BAM 223 PRINCIPLES OF ECONOMICS
3 Semester Units
An introduction to Macroeconomics. Presents unemployment and inflation measures of national output, the Simple Keynesian Model, and the More Complete Keynesian Model and fiscal policy. Also, the banking system, the New Quantity Theory, monetary policy, poverty and the distribution of income, international trade and finance, economic growth and development, and a Macro summary.
BAM 312 BUSINESS COMMUNICATIONS
3 Semester Units
This course presents the theory and practice of business communications. It covers the fundamental dimensions of communication: language and behavior. Alternatives for conveying messages are discussed. The course also covers in detail the various channels and media for business communication, with guidelines for effective and successful use of each.
BAM 315 PRINCIPLES OF MANAGEMENT
3 Semester Units
In this course, basic management functions and concepts are analyzed to provide a conceptual approach to management. Students will get a broad exposure to the proven, traditional and functional approach to managing and will also explore current developments in the contingency approach, systems theory and behavioral sciences as to be able to promote efficient and effective management.
BAM 317 BUSINESS LAW
3 Semester Units
This course provides an analysis of the relationship between business law and the environment. Cases, vignettes, and examples will be used to explain topics such as Internet law, online commerce, business ethics, and international law which are all explored to help students make well-informed and confident managerial decisions.
BAM 401 INTERNATIONAL BUSINESS
3 Semester Units
This course reviews the key concepts of international trade and the way it affects the nature of global economic activity. Concepts such as globalization, cultural and political environments, world financial environments, and global strategies are all explored to help students gain a global perspective and to be confident and familiar with international business operations.
BAM 402 PUBLIC RELATIONS
3 Semester Units
This course introduces the foundations, history, and process of the field of public relations. Students will be exposed to the dynamics of the various populations public relations personnel work with, and will be able to apply basic systems and communication theory to be able to effectively arrive at solutions to deal with the situations which distinguish the field.
MKT 102 INTRODUCTION TO MARKETING
3 Semester Units
This course introduces leading marketing thinking on how customer value is the driving force behind every marketing strategy. It provides a way to make the complex world of marketing practical, approachable, and enjoyable.
MKT 121 CUSTOMER SERVICE
3 Semester Units
This course focuses on building career success by applying proven principles that create customer satisfaction and loyalty. The text is skill based and offers practical, immediately applicable information. The course provides a clear and usable process for developing the skills, attitudes, and thinking patterns needed to overcome the challenges and take advantage of the opportunities in customer service.
MKT 230 CONSUMER BEHAVIOR
3 Semester Units
This course focuses on the examination and application of consumer behavior principles to the development and implementation of marketing strategies. The text explains how “new media” (e.g., the expansive Internet, enhanced cell phones, specialized search engines, E-commerce-oriented web sites, and Tivo-like devices) has greatly influenced the marketer’s ability to more precisely track and understand consumer behavior. Substantial attention is given to consumer online behavior, and the importance and power of the Internet and other digital technologies in facilitating consumer communications, as well as their ability to purchase products online.
MKT 310 ADVERTISING AND PROMOTIONS
3 Semester Units
This course will allow students to see a collective picture of integrated marketing communications. Focus is placed on business-to-business marketing concepts, international marketing discussions, brand management and various advertising and promotional tactics. An integrated approach with a solid advertising core.
MKT 330 ENTERTAINMENT MARKETING AND COMMUNICATIONS
3 Semester Units
This course reviews the current marketing principles that are used to sell performances, people, and places. The role of technology and new media is discussed. The different strategies that are used in effective communication and persuasion among audiences, consumers, and employees are also reviewed.
MKT 333 MARKETING MANAGEMENT
3 Semester Units
This course offers a streamlined approach of current marketing management practices and theory, with a focus on helping companies, groups, and individuals adapt their marketing strategies and management to the marketplace of the twenty-first century. Outside cases and simulations are presented to help students utilize their marketing knowledge for successful marketing practices, and to effectively solve marketing problems with the latest tools and techniques.
Undergraduate General Education Cources
GED 102 THE HUMAN BODY
3 Semester Units
This course is an invitation to discover more about yourself and how your body works, both when it is healthy and when it is suffering from disease. It is intended for anyone interested in gaining a basic understanding of the human body, and seeing how that information can be used to diagnose and treat various diseases.
GED 108 ENVIRONMENTAL SCIENCE
3 Semester Units
This course is an interdisciplinary approach to environmental science, focusing on the interrelatedness of humans and the natural world. Historical perspectives, economic and political realities, varied social experience and ethnic backgrounds are integrated into the identification of major issues and the search for possible solutions.
GED 120 INTRODUCTION TO THE HUMANITIES
3 Semester Units
This course explores the conduct of human life with emphasis on understanding the esthetic sense, an important element in the art of being human. The course focuses on key events, styles, movements and figures of Western art, philosophy and religion which are all essential to exploring the esthetic human experience. Students will learn to think critically about how the past themes, movements and creative genius have impacted, and still influence, the modern world which we live in today.
GED 130 INTRODUCTION TO CIVILIZATION
3 Semester Units
This course is a presentation of Civilization's major happenings including the cultural, social, political and economic development of the World from earliest times to the Fifteenth Century. A survey of the birth and diffusion of world civilizations is explored, and interactions between or among civilizations are stressed- leading to a better understanding of where man has been, and where he is now.
GED 132 UNITED STATES GOVERNMENT
3 Semester Units
This course will review and examine the institution of the American political system, the Presidency, the Congress, the Superior Court, state and local governments, as well as political parties and the roles they have played in the development of the American polyarchy,
GED 150 MATHEMATICS
3 Semester Units
An introduction to the concepts and techniques of arithmetic, algebra, and geometry.
GED 155 ENGLISH
3 Semester Units
This course introduces the necessary writing, composition, grammar, and spelling skills needed for various careers in the 21st century. This comprehensive course provides the student with a firm grasp of what components are required to be a good writer.
GED 210 INTRODUCTION TO CULTURAL ANTHROPOLOGY
3 Semester Units
This course presents observations and inferences of the human experience, and the corresponding role of anthropology. Students will examine and understand the ways in which human groups reflect upon their culture and social organization through the use of language and symbols, and will be able to deeper explore the relationship between biology, ecology and culture.
GED 212 INTRODUCTION TO PHILOSOPHY
3 Semester Units
This course allows students to critically examine the fundamental philosophical issues of reality, personhood, free will, knowledge, and the idea of God and life after death. The ideas of determinism, freedom, ethics, democracy and life purpose are all explored in a philosophical context, challenging students to think critically about the questions which have puzzled mankind for centuries.
GED 215 PSYCHOLOGY OF ADJUSTMENT
3 Semester Units
This course explores major perspectives on psychology and provides opportunities for students to apply useful concepts to their personal lives. Content is drawn from theory and research in different areas of psychology, and covers personality development, stress management, health issues, relationships, work, life span development, and other areas of life.
GED 216 INTRODUCTION TO SOCIOLOGY
3 Semester Units
This course is a study of how society around us influences the way we act, think and feel. Culture, society, social interactions, social class and gender stratification all influence every part of who we are, how we behave, and how we participate in our existence on this earth. An introduction to social problems including minority inequality, aging and death, women’s rights and urban problems in general is also explored.
GED 232 EARLY U.S. HISTORY
3 Semester Units
This course explores the history of the United Sates from 1600 to 1877. An in-depth analysis of transition in United States history from pre-colonial beginnings to an independent national state. This course will survey the historical, cultural, political and economic events that shaped early United States History.
GED 250 WORLD RELIGIONS
3 Semester Units
This is an introductory course in world religions. Factual information is used to relay the nature of earth’s diverse religions and cultures. Conceptual, worship and social factors of religious experiences from the past to present are presented. Religion’s role in the environment of present and future crises is examined, as well as the challenges of ecology, technology, and globalization- all which have an impact on spirituality.
GED 260 CRIMINOLOGY
3 Semester Units
This course emphasizes the wide and interdiciplinary variety of academic perspectives that contribute to a thorough and well informed understanding of the crime problem. It addresses the latest social issues and discusses innovative criminological perspectives within a well-grounded and traditional theoretical framework. Students will learn to think critically about the causes of crime and will discover the correlations between crime theory, crime policy, and crime prevention.
General Elective Course Descriptions
BAM 411 HUMAN RESOURCES MANAGEMENT
3 Units
This course examines the concepts, models, procedures, tools, and techniques of human resource management. Aspects of the individual and how the work environment influences people at work is explored, and the emphasis on recent and relevant findings from the behavioral sciences and other disciplines is discussed to help students apply appropriate human resource approaches in their organizational settings.
BAM 421 OPERATIONS MANAGEMENT
3 Units
This course introduces the theory and practice of operations management, and explores the systems approach to tie information together. Students will explore issues in operations strategy, development, and implementation and will be able to apply various management tools such as inventory management, supply-chain management, and others to effectively contribute to managing operations.
BCJ 210 JUVENILE JUSTICE
3 Units
This course serves to clarify the importance of juvenile justice within the larger framework of the criminal justice system. The interrelatedness of juvenile justice agencies and organizations will be explored, and the behaviors, patterns, trends and intervention strategies specific to juvenile delinquency will be discussed.
BCJ 240 PROCEDURES IN THE JUSTICE SYSTEM
3 Units
This course introduces students to the procedural aspects of the criminal justice system systematically, making the concepts easy to apply to any state’s specific procedural laws. Detailed coverage of the Exclusionary Rule and Miranda procedures will be presented, and a balanced coverage of consensual encounter, detention, and arrest will be explored.
BCJ 360 CRIMINAL LAW
3 Units
This course introduces students to basic concepts of criminal procedure and criminal law. The procedural protections afforded by the Constitution and the Bill of Rights will be explored and the development and historical context of the American legal system is discussed. In addition, students will become familiar with the wide range of behavior that is considered criminal including murder, treason, assault, property crimes, terrorism, and bribery and will be able to understand how the system works from the commission of an act which may be a crime through trial, appeal, incarceration, and release.
GEL 205 MARKETING HOSPITALITY
3 Units
This course examines marketing concepts and principles specific to the hospitality and tourism industry. Strategic and operating marketing plans for hospitality properties will be explored supported by research and evidence from economics, the behavioral sciences, modern management theory and real-world examples from today’s global marketplace. Consumer buying behavior specific to tourism, and the design and delivery of guest services will be explored with a practical, marketing-management approach.
GEL 477 BUSINESS ETHICS
3 Units
This course reviews business ethics and how it relates to the environment, corporate culture, health care, financial reporting, information technology, and strategy. The primary focus is to present potential ethical dilemmas that decision makers may face pertaining to a number of different decision-making areas. Real-world business ethics cases will be utilized including some with a global focus.
HCA 200 THE UNITED STATES HEALTH CARE SYSTEM
3 Units
This course is designed to introduce you to the organization, structure, and operation of the nation’s health care system in such a way to help you identify more effectively your present and future roles as consumer, provider, manager, decision-maker, and analyst. The class examines an overview of the health care system, causes and characteristics of health service utilization, nature of wellness and disease, individual provider settings, financial and nonfinancial resources used and needed, measurement of quality of care, and current issues in delivery.
HCA 305 INTRODUCTION TO COMMUNITY HEALTH
3 Units
This course will allow the student to reflect the latest trends and statistics in community health in an effort to effectively address the health issues facing today’s communities. With emphasis on developing the knowledge and skills necessary for a career in health care, the course covers such topics as epidemiology, community organization, program planning, minority health, health care, mental health, environmental health, drugs, safety, and occupational health.
HCA 320 ESSENTIALS OF MANAGED HEALTH CARE
3 Units
This course presents basic information on all the critical concepts of managed care. It will compare myths about managed care to actual facts; progressing from introductory material on the types of managed care organizations to negotiating and contracting, controlling utilization, and using data reports in medical management; and illuminates the regulatory landscape, with careful attention to both federal and state law, as well as the legislative environment. This course provides practical knowledge and advice to help master the complexities of managed care today.
HCA 340 CULTURAL DIVERSITY IN HEALTH & ILLNESS
3 Units
This course promotes an awareness of the dimensions and complexities involved in caring for people from diverse cultural backgrounds. The course will review the latest information on the health care delivery system, it examines the differences existing within North America by probing the health care system and consumers, and examples of traditional health beliefs and practices among selected populations. An emphasis on the influences of recent social, political, and demographics changes helps to explore the issues and perceptions of health and illness today.
PSY 102 INTRODUCTION TO PSYCHOLOGY
3 Units
This course introduces the methods and findings of contemporary psychology. Topics include a survey of biology and behavior, sensory process, human development, perception, learning and motivation. Emotion, personality, abnormal behavior, therapy and social interaction are also examined to provide students with a solid understanding of the facts, principles and theories which make up the field of psychology.
PSY 116 PSYCHOLOGY OF GENDER
3 Units
This course examines the biological, cultural, and historical factors that influence the development of gender roles and identities. Stereotypes of masculinity and femininity are examined, and the impact that these ideas have on our lives at the personal, social, and institutional levels are explored.
PSY 150 HEALTH PSYCHOLOGY
3 Units
This course surveys the correlation between health, illness, and optimal health care with behavioral medicine. The relationship between health and behavior is explored through an integration of relevant research and findings, and the biopsychosocial health psychology model is explicitly contrasted and compared to the traditional biomedical model to help students effectively navigate and apply concepts and ideas from the science of Health Psychology.
PSY 180 INTRODUCTION TO ORGANIZATIONAL PSYCHOLOGY
3 Units
This course provides an introduction to industrial/organizational psychology and emphasizes the connections between theory and practice across the full spectrum of organizational behavior. Students will examine personnel issues including job analysis, employee selection, and training and performance appraisal. Common worker issues are covered including motivation, job satisfaction, and stress. Group dynamics in the workplace including communication and group processes are explored, and topics such as leadership and power are considered as they relate to organizational structure.
PSY 220 DEVELOPMENTAL PSYCHOLOGY
3 Units
This course introduces students to the scientific study of patterns of change and stability that occur as we move through the process of human development from conception to death. Various theories of development will be presented, and an emphasis on physical, emotional, cognitive, and psychosocial changes throughout the life-span will be discussed.
PSY 228 SOCIAL PSYCHOLOGY
3 Units
This course offers students an in-depth look at how people come to understand themselves and others in a social context. Research methods used by social psychologists are explored with the goal of explaining how attitudes develop and change, and the influence of groups on behavior. The process of interpersonal attraction and love is covered, as is altruism, aggression, prejudice and social deviance.
PSY 380 PERSONALITY THEORIES
3 Units
This course presents an in-depth look at a number of classical and current personality theories, providing an explanation and interpretation of personality development from several different theoretical approaches. Classic theory is integrated with the latest research and current topics, preparing students to apply theoretical approaches to better understand the particular individuals and personalities they may encounter in their professional and personal lives.
PSY 408 ABNORMAL PSYCHOLOGY
3 Units
This course offers students an eclectic, multicultural approach to abnormal behavior, drawing on contributions from various disciplines and theoretical stances. The psychosocial and psychophysiological factors of abnormal behavior are examined, and the causes and classifications are discussed. Case vignettes and client experiences will be explored and combined with research based explanations of abnormal behavior.
PSY 418 COUNSELING PSYCHOLOGY
3 Units
This course addresses the history of counseling and the theory behind its practice; exploring the multicultural, ethical, and legal environments in which counselors operate. Counseling in a multicultural society and with diverse populations will be covered, and the various counseling theories including Behavioral, Cognitive, Systemic, Brief, and Crisis counseling will be discussed.
PSY 430 EDUCATIONAL PSYCHOLOGY
3 Units
This course focuses on the principles and theories related to human learning and motivation, child and adolescent development, individual and group differences, and psychological assessment related to classroom practice. The emphasis is placed on identifying, discussing, and summarizing core concepts and principles relevant in the American education system today.